Archive for the
‘Graphics & Corporate Identity’ Category

If we consider famous company logos between 1900 and 1950, it’s plain to notice the purpose of the final designs was to display both the overall feel of the company as well as impress upon the quality of the brand’s artwork. Notorious logos such as Starbucks or McDonald’s notably listed their top products within the [...]

We knew Pantone was gearing up for its big ‘Colour of the Year’ reveal this week, as the creative community has been joking about what it might be: a disposable face mask’s cool blue, perhaps, or a deep shade of brown, for obvious reasons. What we didn’t expect was that the global authority on colour would unleash […]

There is doubt that Max Miedinger and Eduard Hoffmann’s “Neue Haas Grotesk” has become the 20th Century’s most well-known typefaces. The strong, solid appearance of Helvetica allows it to carry a universal appropriateness in a way that other fonts can’t seem to balance. The sheer amount of style variants that compliment Helvetica’s standard typeface makes […]

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