Archive for the
‘Social Media’ Category

In a significant attempt to manage how it moderates content, Twitter has unveiled “Birdwatch”, a pilot program to crowdsource fact-checks to combat misinformation. Birdwatch will allow regular users, called “Birdwatchers,” to identify tweets they think have misinformation and write notes with more information and context, which is similar to Wikipedia, where registered volunteers write, update […]

The search for share of voice and why an ‘always-on’ campaign focused on brand-building will pay off. Social share of voice has become a popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. […]

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