Archive for the
‘Strategy’ Category

To understand why user onboarding is such an indispensable tool, we need to empathize with the people using our products; we all come from different backgrounds and cultures, we make different assumptions, and we see the world differently. User onboarding helps mitigate these differences by making your product’s learning curve less steep. However, companies often [...]

Knowing your customers can bring so many different benefits to your business. It can help you tailor your products, and promotions to consumers who are likely to interact with them. In fact, businesses who know their customers, and offer a better experience perform almost 80% better than their less engaged competitors. However, knowing how to […]

In a significant attempt to manage how it moderates content, Twitter has unveiled “Birdwatch”, a pilot program to crowdsource fact-checks to combat misinformation. Birdwatch will allow regular users, called “Birdwatchers,” to identify tweets they think have misinformation and write notes with more information and context, which is similar to Wikipedia, where registered volunteers write, update […]

How ready are you and your business for digital transformation? If your answer is ‘not very’, the data shows that you’re not alone. However, if 2020 has shown us anything, it’s that considerable change is not only inevitable, it is currently upon us, whether you are ready or not. While most were still busy drawing […]

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