Are you itching to make some money on TikTok? Well, you’re not alone—there’s a whole wave of creators out there riding the TikTok money train and scoring some sweet deals. Whether you’re working with a TikTok advertising agency or going solo, you’re probably wondering if all the effort is worth it. How much can you really earn on TikTok? Let’s dive into the numbers and break it down.

How Much Can You Make on TikTok?

TikTok influencers are the ones reaping the biggest rewards on the platform. With their large following, they attract partnerships with brands that are eager to tap into their influence. Thanks to Influence Marketing Hub’s TikTok Money Calculator, we can estimate just how much these influencers are pocketing from brand collaborations.

If you’re lucky enough to have 30 million followers, you can earn between $18,000 to $30,000 per post. Talk about a sweet deal! Just take a look at Baby Ariel, a TikTok influencer who’s making bank with those numbers. Keep in mind that the time you post on TikTok also plays a significant role in maximizing your earnings.

For someone with a more modest following of one million, you can still earn a decent $700 to $1,000 per post. Not too shabby at all.

Even with 200,000 followers, you still stand to make a cool $100 to $200 per post. And if you have 2,000 followers, don’t worry—you can still make a respectable $5 to $9 per post. Some brands might even sweeten the deal by throwing in free products as compensation.

Of course, these earnings are based on follower count and engagement rates. The actual amount you make will be determined through negotiation with the brand before sealing the deal.

Now, if you don’t have a massive following yet, you can still make money through virtual gifts on TikTok. These gifts can be converted into real money—but there’s a catch. You can only withdraw a maximum of $1,000 per day, which is still not too bad, considering.

The Two Paths to TikTok Riches

So, now that you know TikTok can be a goldmine, it’s time to explore the avenues for cashing in on the platform.

Earn Virtual Gifts from Live Videos

Broadcasting a live video is your ticket to earning virtual gifts on TikTok. Only users with at least 1,000 followers can go live and receive these gifts. If your audience is particularly thrilled with your performance, they might show their appreciation by sending virtual gifts, which are purchased with real money. These gifts have different values and can be converted into diamonds.

For example, a panda gift is worth 5 coins, while an Italian hand gesture is also worth 5 coins. A love bang gift is valued at 25 coins, while a sun cream gift is worth 50 coins. The more impressive the gift, the more you earn: a rainbow puke gift equals 100 coins, a concert gift equals 500 coins, an “I’m Very Rich” gift is worth 1,000 coins, and a drama queen gift will fetch you a whopping 5,000 coins.

But how does that translate into real money? Well, each diamond is worth 5 cents, and you can cash in 50 diamonds for $25. But keep in mind that TikTok takes a 50% cut, so you’ll only receive $12.50 for every $25 worth of diamonds you earn.

To cash out your earnings, you need to have at least $100 in your account, and TikTok will process the payment to your verified PayPal account within 15 days.

If this all seems a bit complicated, YouTuber Davison of Davison Video explains the process in more detail in one of his videos.

Collaborate with Brands as an Influencer

Don’t worry—you don’t need a million followers to start monetizing your TikTok account. There are several influencer tiers, and each one has its own perks.

If you already have a million or more followers, you’ll fall into the category of mega influencers. These influencer giants, like Kim Kardashian and Kylie Jenner, command major brand deals thanks to their enormous social media presence. TikTok influencer Baby Ariel is also considered a mega influencer, with an impressive 30.5 million followers to her name.

If you have between 40,000 and one million followers, you could qualify as a macro influencer, just like @iamjustinvibes.

On the other hand, if you have between 1,000 and 40,000 followers, you fall into the micro influencer category, much like @xthuyle. And if you have less than 1,000 followers, you’re considered a nano influencer, just like @itsmeveraa.

Remember, the more followers and engagement you have, the more money you can earn per post. So if you’re not already at the influencer levels, it’s time to start growing your following.

So there you have it, tips and tricks for making money on TikTok. Whether you go the influencer route or capitalize on virtual gifts, the potential to earn a solid income is real. So, grab your phone, get creative, and start cashing in on the TikTok money train today!

By Anne Felicitas