Have you recently noticed a surge of people dancing wildly or performing strange antics in public, often capturing them on film? If you’re curious about what’s going on, wonder no more. Welcome to the world of TikTok!

After the merger of Douyin and Musical.ly in 2018, TikTok emerged as one of the most popular apps in the world. Its incredible statistics speak for themselves. Originally dominated by teenagers, TikTok now boasts users of all age groups who create short lip-syncing videos and participate in viral challenges.

Let’s take a closer look at some mind-blowing TikTok statistics that demonstrate just how important this app has become.

Mind-Blowing TikTok Statistics

• TikTok has a staggering 689 million monthly active users.
• The app has been installed over 2.6 billion times.
• TikTok users span across 155 countries worldwide.
• More than 1 billion videos are viewed on TikTok each day.
• In 2020, TikTok achieved the highest number of global downloads among all apps.
• Over 50% of US TikTok users are aged 18 to 34.
• 90% of TikTok users visit the app more than once a day.

These numbers are truly astonishing, especially considering that TikTok only came into existence in mid-2018. But let’s delve deeper into the world of TikTok with some more fascinating statistics.

TikTok General Statistics and Facts

TikTok’s popularity continues to rise, and its introduction of advertorials into the app is expected to bring even more brands and users on board. However, TikTok was already experiencing consistent growth even before the advent of advertorials.

Do you know how TikTok came to be? In 2017, the Chinese company ByteDance, the owner of the popular short video-sharing app “Douyin,” acquired Musical.ly. The merger gave birth to TikTok, which was created using the software from Douyin. This move aimed to cater to the foreign market, especially the United States, while Douyin continued to operate in China.

By August 2018, all Musical.ly users and their accounts were moved to the TikTok platform, marking a major success for the TikTok brand.

Let’s explore more TikTok facts and figures.

1. Over 50% of US TikTok users are aged 18 to 34.

(Source: Business of Apps)

While TikTok captures the attention of users of all ages, it’s interesting to note that the majority of users in the United States fall within the 18-34 age bracket. However, when considering teenagers under 18, the 16-24-year-olds account for a significant portion, making up 60% of the user base.

2. The majority of TikTok users in the US fall within the 10 to 19 age group.

(Source: Business of Apps)

Among the TikTok age demographics, the highest proportion of users in the United States are aged between 10 and 19 years old, comprising 32.5% of the user base. This group is closely followed by users aged 20 to 29 years old, making up 29% of the user base, while 16.4% are in the 30 to 39 age group.

3. TikTok has close to 700 million monthly active users globally.

(Source: Data Reportal)

TikTok’s user base has been growing rapidly. In 2019, it had 500 million active users, and by 2021, that number had risen to a staggering 689 million.

4. TikTok is available in 155 countries and supports 75 languages.

(Source: Oberlo)

One of the key strategies that contributed to the app’s popularity is its ability to provide localized content and make it go viral. TikTok has enlisted numerous celebrities as ambassadors in various regions, leveraging their existing fan base to attract more users to the platform.

5. Douyin, the Chinese version of TikTok, boasts 600 million daily active users.

(Source: Statista)

TikTok China, known as Douyin, has garnered a significant following. Starting with 250 million users in January 2019, it reached an impressive 600 million daily active users by August 2020. With such growth, it is expected to continue expanding its user base.

6. ByteDance, the company behind TikTok, is valued at $250 billion.

(Source: Bloomberg)

In March 2021, experts valued ByteDance at a staggering $250 billion, surpassing the market value of multinational giants like Coca-Cola and Exxon Mobil. This significant leap from their previous estimated value of $140 billion has given investors confidence, and an initial public offering is being considered.

7. TikTok had over 200 million users in India before it got banned.

(Source: Influencer Marketing Hub)

In 2020, India’s Ministry of Technology Information Technology banned 59 apps, including TikTok. At the time of the ban, TikTok had amassed over 200 million users in the country and had attracted advertisements from local companies. Prior to the ban, TikTok accounted for nearly 90% of video app sharing time in India.

8. TikTok is the seventh most-used social media app globally.

(Source: Hootsuite)

With its 689 million active users, TikTok secures its position as the seventh most-used social media app in 2021. It surpasses platforms like YouTube, WhatsApp, and Instagram in terms of user base.

Let’s now explore some interesting statistics about TikTok videos.

TikTok Video Statistics

The original concept behind TikTok was to create viral and rewatchable videos that were short and entertaining. Even without creating an account, you can enjoy millions of TikTok videos simply by visiting the website.

9. TikTok had over 1 million daily video views in 2018 after its launch.

(Source: BBC)

Thanks to its fast-paced design and user-friendly interface, visitors can easily get immersed in a seemingly endless stream of entertaining 50-60 second videos. These videos are algorithmically curated to cater to each user’s interests.

10. The #raindrop challenge has garnered over 1.1 billion views.

(Source: TikTok)

The hashtag #raindrop has gained over 1.1 billion views, surpassing its popularity in 2020 by 100 million. This challenge went viral in 2018 and has continued to capture the interest of TikTokers worldwide.

In the challenge, participants pretend to stop the rain from falling and then move their hands to manipulate the droplets. TikTok challenges like this are great for brands as they engage users and have the potential to go viral.

11. The most popular TikTok video of 2020 had 547.1 million views.

(Source: Newsweek)

Bella Porch used Millie B’s song “M to the B” in one of her TikTok videos, attracting an astounding 547.1 million views and nearly 45 million likes. Although the song had been around since 2016, it only went viral in 2020 after Porch’s TikTok video.

The second most viewed video featured Nathan Apacoda drinking Ocean Spray cranberry juice while skateboarding, garnering 76 million views. Kaitlyn Reilley’s “The coworker you hate in a Zoom meeting” landed in third place with 7.1 million views.

12. The #Tumbleweed challenge has reached 38.7 million views in 2021.

(Source: TikTok)

Named after Jimmy Fallon’s initiative, the #Tumbleweed challenge encourages users to roll on the floor like a tumbleweed. Within the first week of its launch, over 8,000 videos were created for this challenge. As of 2021, it has amassed nearly 39 million views, with countless users across different age groups participating and submitting their own videos.

13. TikTok has over 3 million more #Inmyfeelings videos compared to Instagram.

(Source: NeoReach)

The #Inmyfeelings challenge, originally from Instagram, became hugely popular on TikTok too. Taking up video challenges that its users were already accustomed to, TikTok quickly embraced this trend. Participants were required to create videos dancing, grooving, or lip-syncing to Drake’s popular song “In My Feelings.”

The challenge resulted in nearly 5 million videos before fading out.

Let’s now dive into some intriguing TikTok user statistics.

TikTok User Statistics

With 689 million monthly active users and over 2.6 billion downloads globally, it’s essential to understand how users interact with the TikTok app.

You might be surprised to learn that 47.4% of TikTok users in the United States are under the age of 30. Let’s explore more TikTok user statistics!

15. Only 22% of American millennials and Gen Z use TikTok.

(Source: DataProt)

The majority of TikTok users are teenagers between 13 and 16 years old. Only one in five millennials actively use the app.

16. 47.4% of TikTok users are under the age of 30.

(Source: Statista)

Nearly half of all TikTok users are younger than 30. Around 21.7% fall into the age group of 30 to 39, while 20.3% are aged 40 to 49. Surprisingly, even older users are joining in, with 11% of TikTok users being over 50.

17. US TikTok users engage with the app at least eight times a day.

(Source: Business of Apps)

TikTok users in the United States open the app frequently, with an average session lasting less than 5 minutes (4.9 minutes to be precise). Compared to the average time spent on Facebook (4.7 minutes), Snapchat (1.6 minutes), and Instagram (3.1 minutes), TikTok users devote more time to the app than any other social network.

18. 51% of TikTok users are male.

(Source: Data Reportal)

Out of every 10 TikTok users, 5 are male. Although there are slightly fewer female users, they contribute the most to content creation on the platform.

19. TikTok users worldwide spend an average of 52 minutes on the app daily.

(Source: Business of Apps)

With its endless stream of algorithmically recommended videos, TikTok easily captures users’ attention, leading them to spend hours at a time on the platform. The app’s addictive nature keeps users engaged, contributing to their average daily usage time.

20. Nine out of 10 TikTok users open the app multiple times a day.

(Source: Omnicore)

TikTok’s addictive nature is evident in the fact that users frequently revisit the app daily. This habit is not surprising, given that the average smartphone owner unlocks their device 150 times a day.

21. 49% of US teenagers have used the TikTok app at least once.

(Source: Business of Apps)

As mentioned earlier, TikTok appeals predominantly to Generation Z, with a strong focus on teenagers.

Now let’s discover some intriguing financial statistics related to TikTok.

TikTok Financial Statistics

Being hailed as one of the most successful startups of recent times, TikTok has achieved remarkable financial milestones. Let’s take a look at some key figures.

22. TikTok generated $142 million in revenue in December 2020.

(Source: Business of Apps)

December 2020 proved to be the best month for TikTok yet. In-app purchases and ad sales on iOS and Google Play brought in a total revenue of $142 million. The app’s monthly income has been steadily rising, with the following growth pattern:

• April 2020 – $78 million
• July 2020 – $102.5 million
• October 2020 – $115 million
• December 2020 – $142 million

23. TikTok earns $110 million per month from user spending.

(Source: Influencer Marketing Hub)

As TikTok continues to gain popularity worldwide, user spending on the app is also increasing. Users can purchase coins worth up to $100, which they can use to reward their favorite creators. In 2021, user spending reached an impressive $110 million per month, according to TikTok usage statistics.

24. The US market has the highest spending on TikTok coins since 2018, totaling $23.1 million.

(Source: Apptopia)

In terms of in-app purchasing, 24% of TikTok’s revenue since 2018 has come from the American market, amounting to $23.1 million. While China and India may have larger user bases and more downloads, American TikTok users spend more on promotions and in-app purchases.

25. TikTok is the highest-grossing app worldwide.

(Source: Apptopia)

TikTok takes the crown as the highest-grossing app, surpassing competitors like Tinder, YouTube, and Facebook. In 2020, TikTok generated an astonishing $540 million in revenue.

26. China generates the most TikTok revenue at $122.1 million.

(Source: Business of Apps)

In December 2020, China accounted for over 86% of TikTok’s revenue, bringing in over $120 million. In second place was the United States with $9.9 million (7%), followed by Turkey with $2.2 million (2%).

Now let’s explore the influence of TikTok creators.

TikTok Influencer Statistics

TikTok influencers play a significant role in the app’s global growth. Signing up celebrities from strategic locations worldwide has helped boost TikTok’s user base and increase video views.

27. Charli D’Amelio had the most TikTok followers in 2020.

(Source: Statista)

A social media superstar and talented dancer, Charli D’Amelio had a staggering 111.7 million TikTok followers in 2020. In second place was Addison Ray, who accumulated nearly 79 million fans. Bella Poarch secured the third spot with almost 60 million followers.

28. Will Smith had the most TikTok followers in 2019, with 11.9 million.

(Source: DataProt)

In 2019, Will Smith was the biggest celebrity on the TikTok network, amassing a total of 11.9 million followers over the year. American singer Miley Cyrus (2.3 million) and veteran actor Dwayne “The Rock” Johnson were second and third, respectively.

Now, let’s explore the TikTok download statistics.

TikTok Download Statistics

As TikTok’s user base continues to grow, more and more people are downloading the app across different markets.

29. Over 90% of TikTok downloads are on Android devices.

(Source: Influencer Marketing Hub)

Asian countries, especially India, contribute significantly to TikTok’s higher number of Android downloads. This can be attributed to the dominance of Android smartphones in these markets.

30. India had the fastest-growing TikTok market in 2019, with 466.8 million downloads since its launch.

(Source: Sensor Tower)

India was the fastest-growing market for TikTok in 2019, accounting for nearly 466.8 million downloads, which represent 31% of all installations. China ranked second, with 173.2 million downloads (11.5% of all downloads), followed by the United States with 123.8 million (8.2%).

31. TikTok has been downloaded over 2.6 billion times.

(Source: Influencer Marketing Hub)

Having reached 1 billion downloads in 2019, TikTok surpassed the 2 billion mark in April 2020. By December 2020, it had reached an astonishing 2.6 billion downloads. With its continued growth, it is likely to surpass 3 billion downloads by the end of 2021.

32. India accounted for 277.6 million TikTok downloads in 2019 alone.

(Source: Sensor Tower)

Despite facing a temporary ban by the Indian government in 2019, TikTok was still able to achieve a high number of downloads in the country. India’s downloads in that year alone amounted to 277.6 million.

And finally, let’s explore some fun facts about TikTok.

TikTok Fun Facts

Here are some interesting facts about TikTok that shed light on its unique market characteristics:

33. TikTok has approximately 2 million more female users than male users in the US.

(Source: Influencer Marketing Hub)

In the United States, TikTok has attracted 8.2 million female users compared to 6.1 million male users. This indicates that TikTok is more favored by females in America.

34. 90.5% of TikTok users in India are male.

(Source: Influencer Marketing Hub)

Interestingly, the typical TikTok user in India is male. India boasts the highest percentage of male TikTok users among all countries.

35. TikTok was the most downloaded app worldwide in 2020.

(Source: Apptopia)

In 2020, TikTok outperformed other platforms and secured the top spot as the most downloaded app globally. It surpassed apps like WhatsApp and Facebook, which took second and third place, respectively.

36. TikTok’s daily engagement rate in the US is 29%.

(Source: Business of Apps)

Although the United States is the third-largest market for TikTok, the daily engagement rate of US users is relatively low, standing at 29%.

As we wrap up, it’s evident that TikTok is here to stay. This app continues to gain popularity among teenagers and provides a source of entertainment for people of all ages. So, are you tempted to create an account yet? Get ready to immerse yourself in the addictive world of TikTok!