With its immense popularity and millions of creators, TikTok has become an enticing platform for individuals looking to monetize their content. While the ad revenue and Creator Fund provide avenues for generating income, there are other exciting ways to make money on TikTok. In this article, we explore the various strategies that successful TikTokers employ to earn substantial sums.
Alternate Ways to Monetize on TikTok:
1. Brand Collaborations:
Partnering with brands to create sponsored content is a common practice among TikTokers. By featuring or promoting products and services in their videos, influencers can earn a significant income. The rates vary depending on factors like follower count and reach, with influencers charging between $0.01 and $0.02 per view. This translates to earnings of $10,000 to $20,000 per million views for sponsored posts.
Real-life examples of TikTok creators who have successfully monetized through brand sponsorships include:
Charlie D’Amelio: With a staggering 149.7 million followers, Charlie D’Amelio earned an estimated $17.5 million in 2021 through various deals. She charges around $100,000 per sponsored TikTok post, according to celebrity net worth calculations.
Dixie D’Amelio: Charlie’s sister, with 57.4 million followers, earned around $10 million through creator fund contributions, sponsorships, ad spots, production deals, and her merchandise.
Addison Rae: Boasting 88.9 million followers, Addison Rae earned an estimated $8.5 million in 2021. She reportedly makes $65,200 per sponsored post and has had numerous endorsement deals with companies like Pandora, Vital Proteins, IPSY, and Alani Nu.
2. Live Streaming:
TikTok’s live streaming feature enables creators to interact with their audience in real time. Viewers can support their favorite creators by sending virtual gifts, which can be converted into actual money. Top creators can earn hundreds of dollars per live stream through gift redemptions. To start live streaming, you need at least 1000 TikTok followers.
Here are a couple of real-life examples of TikTok creators who have successfully monetized through live streaming:
Jakey Boehm: Known as a “sleepfluencer,” this 28-year-old Australian TikToker creates content while he sleeps, with thousands of fans watching in real time. It is estimated that he has made around $34,000 from his TikTok live streams.
Lucy Davis: A full-time ASMR content creator, Lucy has achieved remarkable success through live streaming on TikTok. She accumulated 500,000 followers within six months primarily by hosting live sessions. It is estimated that Lucy earns approximately $20 to $300 every time she goes live on TikTok.
3. Selling Products or Services:
An emerging trend among TikTokers is the launch of their own products or services. These creators utilize their audience to sell physical or digital goods, such as merchandise or online courses. Depending on their reach and the demand for their offerings, the income from these ventures can be substantial.
Here are a couple of examples of TikTok creators who have successfully sold digital downloads and made a living from it:
Jakob Welle-Smogeli: Jakob began posting TikToks about PowerPoint presentations in the summer of 2022. Within six months, he gained 3.8 million TikTok followers and earned over $150,000. By selling PowerPoint templates priced at $18, he made around $30,000 in just the first month. In total, he has generated over $127,000 in template sales and secured brand partnership deals through TikTok.
Kat Norton: Teaching Microsoft Excel on TikTok, Kat quickly gained over 100,000 followers within a few weeks. Her business now generates more than $2 million a year.
Selling digital downloads is an excellent way to earn passive income on TikTok. By offering products like templates or PDFs to your followers, you can generate considerable revenue. For instance, if you have a follower count of 100,000 and assume that 1% of your user base purchases your digital downloads, pricing them at $10, you can easily make $10,000 in revenue. Selling digital downloads is hassle-free as you only need to create the products once, without the complications of delivering physical items.
In conclusion, TikTok offers multiple avenues for monetization beyond ad revenue and the Creator Fund. By leveraging brand collaborations, live streaming, and selling products or services, creators can turn their passion into a lucrative career. So why wait? Start exploring these opportunities on TikTok and unleash your potential for financial success.
Images sourced from the original article.