How to Make Money on TikTok: A Comprehensive Guide

TikTok has transformed from a simple video-sharing platform to a viable career option for many. With its diverse and engaging content, TikTok has gained a massive user base. On average, people spend around 68 minutes per day on TikTok. As a result, TikTok is constantly exploring ways to incentivize content creators to produce and share content on the platform. So, how much does TikTok pay and how can you make money from it? This article will delve into various methods of monetizing your TikTok presence.

TikTok Creator Fund: The Most Popular Way to Earn Money

The TikTok Creator Fund is the go-to option for earning money on TikTok. Launched in spring 2021 with an initial investment of $200 million, this program allows TikTok creators to share in the platform’s income. The amount you can earn from the Creator Fund depends on several factors, including the number of views, authenticity of views, engagement level, and the amount of content you publish. However, to apply for the funds, you need to meet certain requirements:

  • Be from the US, UK, Germany, France, Spain, or Italy
  • Be at least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the past 30 days
  • Adhere to TikTok’s Community Guidelines

Once your account meets the criteria, you can apply for the TikTok Creator Fund by following these steps:

  1. Log into your TikTok account.
  2. Go to account settings and select “creator tools.”
  3. Click on “creator fund” under “creator next” to apply.
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Other Ways to Make Money on TikTok

After being approved for the TikTok Creator Fund and building a community of followers, you can explore additional ways to monetize your TikTok presence. Here are some options:

Holding Live Sessions

TikTok allows you to go live and interact with your followers in real-time. During these sessions, you can collect donations from your viewers, earning money based on the number of people who join your session.

Virtual Gifts

Your followers can send you virtual gifts in the form of coins. These gifts are converted to diamonds, which can be cashed out as real money. Additionally, TikTok pays you if your account has more than 1,500 followers for live shows. So, for every 10,000 followers you have, you can expect to earn around $100 during live shows.


Collaborating with brands for sponsorship is another way to earn on TikTok. If you have a substantial following, you can reach out to your favorite brands. Famous TikTokers even charge as much as $500,000 per post! By showcasing the brand’s products in your videos, you help them sell their merchandise while benefiting financially.

Affiliate Marketing

Including affiliate links to recommended products and services allows you to earn a commission if your followers make a purchase through those links.

Influencer Marketing

With a substantial following, you may be approached by large, medium, and small businesses to promote their brands and products. Forbes reports that TikTokers earn between $100,000 and $250,000 for a branded video, with celebrity TikTokers earning up to $500,000 per post. Payment is usually based on your level of engagement.

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Showcasing and promoting your own products is an effective way to inspire your followers to make purchases.

Video Platform

You can create exclusive on-demand videos and charge your followers to access them.

Creator Marketplace

TikTok offers a creator marketplace where brands can connect with influencers for sponsorship opportunities.

Tips for Getting Paid on TikTok

If you want to succeed financially on TikTok, here are some crucial tips to consider:

Know Your Audience

Understanding your audience is vital. Look for inspiration from others who are successful in your niche and apply their strategies to your own content. Stick to the TikTok community guidelines and avoid offensive content.

Highlight Your Niche with Your Content

Focus on creating content that aligns with your niche and resonates with your target audience. Make your profile unique with content ideas that capture the interest of your viewers.

Build a Community of Followers

Consistently create and promote content to build a community of loyal followers. Utilize other social media platforms to cross-promote your TikTok content.

Showcase Authenticity

Create authentic content that adds value to users. Whether it’s entertaining or informative, make sure your content resonates with your audience and feels genuine.

Maintain Transparency

When dealing with sponsored content, be transparent and open about the authenticity of the products or services you promote. Utilize the branded content toggle effectively.

Make Your Content Engaging

While focusing on your niche, infuse your content with elements of fun and personality. Don’t make your content solely about making money. Keep it entertaining and enjoyable for your audience.


Earning money on TikTok can be challenging, but perseverance is key. If you face setbacks, keep creating innovative videos and stay committed to your goals.

Who Makes the Most Money on TikTok?

Here is a list of TikTokers who earned the most in 2022:

  • Charli D’Amelio: $17.5M+ (135M+ followers)
  • Dixie D’Amelio: $10M+ (57M+ followers)
  • Addison Rae: $8.5M+ (86M+ followers)
  • Bella Poarch: $5M+ (87M+ followers)
  • Josh Richards: $5M+ (26M+ followers)
  • Kris Collins: $4.75M+ (42M+ followers)
  • Avani Gregg: $4.75M+ (39M+ followers)
  • Riyaz Aly: $2M+ (44M+ followers)
  • Arishfa Khan: $24,000+ (28M+ followers)
  • Awez Darbar: $23,500+ (26M+ followers)
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Frequently Asked Questions about TikTok Earnings

  • How much does TikTok pay you for 1 million views?
    TikTokers who receive up to 1 million views can earn between $20 and $40.
  • How much does TikTok pay per 1,000 views?
    TikTokers are typically paid around 2 to 4 cents per 1,000 views.
  • How much does TikTok pay for views?
    TikTok pays its qualified creators through the TikTok Creator Fund, with an estimated payout of 2-4 cents per 1,000 views.
  • How much does TikTok pay for likes?
    TikTok does not pay for the number of likes your video receives.
  • How much does TikTok pay monthly?
    TikTok rewards its qualified creators with a sum of money based on the number of views their videos earn.
  • How much does TikTok pay for gifts?
    TikTok allows fans to send virtual gifts to their favorite creators. These gifts can be exchanged for real money. For example, a diamond gift is worth 5 cents, while a drama queen gift is worth $125. However, creators can only withdraw their earnings after reaching a minimum threshold of $100.
  • How much does TikTok pay for 10 million views?
    TikTok pays between $200 and $400 for 10 million video views.
  • How much does TikTok pay for 500k views?
    TikTok pays around $15 for 500,000 video views.
  • Can I be financially successful on TikTok?
    Yes, you can achieve financial success on TikTok, but it requires effort, creativity, and a strategic approach. Focus on posting quality content, build a strong community, and effectively utilize TikTok’s monetization tools.

Final Thoughts

Earning a living through TikTok requires time, effort, and creativity. While there is no fixed income, you have various opportunities to make money on TikTok. As a TikToker, you can monetize your content based on your number of subscribers, their location, and the quality of your content. Stay consistent, engage with your audience, and make the most of TikTok’s monetization features. With perseverance and dedication, you can turn your TikTok presence into a profitable venture.

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