Whether you’re already a TikTok influencer or aspiring to become one, or if you’re a brand looking to promote your products through the platform, this article is essential for you. One thing is clear: you don’t need a massive following to get paid on TikTok, but you do need to take certain steps to make your content relevant. The best way to navigate this process is by partnering with a TikTok influencer agency that can provide guidance and support.

Understand Your Audience

The first and most crucial step in creating TikTok content is understanding your audience. You need to know what users want and tailor your content to their desires. Like any social media platform, there are rules to follow: avoid uploading offensive content and respect the community’s values.

Create a Unique TikTok Profile

What sets you apart and makes people want to follow you? Some excel at singing, others at dancing, while creative humorists captivate with original content. You can also focus on providing advice, sharing expertise, or showcasing various aspects of your life. The key is to find your niche and focus on creating content that speaks to a specific group of people rather than trying to please everyone with diverse content.

Interact with Your Audience

Listening to your followers and engaging with them is crucial. Give them the content they ask for, answer their questions and comments, and make them feel like a part of your community. Q&A sessions are particularly successful because followers crave a personal connection and want to know more about you.

Building Your Followers

Contrary to popular belief, you don’t need a massive following to start earning money on TikTok. At SocialPubli, we believe in the power of micro-influencers who have a dedicated following and high engagement rates. Registering on our platform makes it easy to create campaigns for TikTok. However, TikTok has recently introduced The TikTok Creators Fund, which requires a minimum of 10,000 followers, among other requirements.

Consistency is Key

To succeed on TikTok, it’s important to upload content regularly. Consider creating special or more elaborate content on specific days of the week to build anticipation among your followers. Additionally, maintain a consistent aesthetic or pattern in your videos to define your style and make your content instantly recognizable.

Promote Your Content on Other Platforms

If you already have an established community on platforms like Instagram, YouTube, or your own blog, leverage those platforms to promote your TikTok content. If your followers already enjoy what you do on other accounts, they will likely be curious about your TikTok content, even if it’s a different format.

How Many Followers Do I Need to Get Paid by TikTok?

It’s estimated that you can earn 2 to 3 cents per 1,000 views on TikTok. So, to make €30, your video would need one million views. Going viral through an original hashtag challenge is one way to achieve this level of exposure.

TikTok has recently launched The TikTok Creators Fund, allocating €60 million to reward European creators for their talent and creativity. To participate, you must be over 18 years old, have over 10,000 followers, garner more than 10,000 views in the last 30 days, and consistently follow TikTok’s community standards.

Other Ways to Make Money on TikTok

Once you’ve followed the steps above and have built a loyal community that loves your content, several additional money-making opportunities become available.

Holding live sessions and collecting donations from your followers is a popular way to make money on TikTok. The amount you earn depends on how many people view your live session. During the stream, fans can send you virtual gifts purchased with “coins.” These gifts are then converted into diamonds and exchanged for real money, directly deposited into your PayPal account. TikTok begins paying you once you reach 1,500 followers, and as your subscriber count increases, your earnings will grow. Estimates suggest that TikTok pays around $100 for every 10,000 followers during live shows.

Sponsorships are another easy and effective way to earn money on TikTok. You can connect with brands through agencies that specialize in matching influencers with advertisers, catering to the needs of both parties. Sponsorships can take various forms, such as unboxing products or featuring them in your videos as an ambassador.

As you can see, there are multiple avenues to start earning income on TikTok. With your creativity and talent, you can make a living by creating engaging videos on this rapidly growing platform.