The Fascinating Journey of Amazon: A Comprehensive Retelling

A Brief Account of Amazon: The Birth of “Cadabra”

In the realm of entrepreneurship, building a colossal commercial empire from scratch is no easy feat. It requires a combination of hard work, perseverance, and, quite honestly, a fair share of luck. A remarkable case in point is none other than Amazon. Within a mere 26 years, this company has managed to ascend the ranks and establish itself as one of the world’s leading organizations, joining the ranks of industry giants such as Apple, Google, and Microsoft. Starting in a humble, dusty garage, Amazon ultimately rose to tower like a skyscraper.

Jeff Bezos and the Genesis of Amazon: A Tale of “Cadabra”

Fresh out of Princeton University in 1986, Jeff Bezos wasted no time in leaving his mark on the business world. He swiftly ascended to the position of vice-president at the renowned Wall Street firm DE Shaw and Co. However, in 1994, Bezos bid farewell to his prestigious role to embark on his own entrepreneurial venture in Seattle, Washington.

Driven by a report projecting a staggering 2,300% annual growth in web commerce, Bezos, in the year 1994, set out to establish his online company. Thus, “Cadabra” was born—the early incarnation of what we now know as Amazon. Initially, Cadabra confined itself exclusively to the sale of books on the internet, as Bezos recognized the unparalleled abundance of book titles worldwide. In a past interview, Bezos astutely remarked, “With more than three million titles for sale and available throughout the world, the books category has more articles than any other.”

Yet, in his relentless pursuit of business expansion, Bezos soon realized the potential for greater growth and resolved to rebrand the company. Drawing inspiration from the dictionary, Bezos settled on the name “Amazon.” Its association with the mighty Amazonas river and its position at the forefront of the alphabet contributed to the choice. Truly, Amazon’s slogan, “From A to Z,” encapsulates its comprehensive and extensive offerings.

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Amazon’s Early Endeavors: The Landmark Launch of

Bezos recognized both the global demand for literature and the affordability and abundance of books as ideal foundations for his new venture. Thus, he set his sights on creating a business that sold books over the web. Consequently, on July 16, 1995, was launched, marking the advent of exponential growth for the company and its firm foothold in the online realm.

Within a mere 30 days, catapulted into the nationwide consciousness of the United States, effortlessly extending its reach to all 50 states and an impressive 45 countries. Bezos’s relentless pursuit of customer satisfaction was evident in his dedication to making the website user-friendly. Amazon’s enticing features such as discounts, affordable prices, curated topic areas, featured books, personalized recommendations, and convenient customer reviews earned it a loyal customer base.

However, even in the midst of its rapid ascent, Amazon faced its fair share of challenges. Competitors like Walmart accused Bezos of stealing their business idea, tarnishing the otherwise pristine image of the new company.

Amazon Homepage in 1995

Amazon Soars to New Heights

On May 15, 1997, Amazon made its initial public offering, trading under the NASDAQ stock symbol AMZN. Each share was initially valued at $18, and though its stock performance in subsequent years remained modest, its current value stands at an astonishing 211 times higher.

Amazon’s unique business plan set it apart from its contemporaries, as it aimed primarily for expansion rather than immediate profitability. Shareholders, however, began to voice concerns over the company’s slow path to profitability and questioned its long-term viability. Nevertheless, Amazon persevered and silenced its skeptics.

In November of 1997, Amazon established an East Coast distribution center in New Castle, Delaware, further solidifying its hold on the American market. Throughout 1998, Amazon’s growth continued unabated, leading to diversification beyond books. The company expanded its offerings to include music, video games, and movies. As the 20th century drew to a close, Amazon launched “zShops,” a program allowing third-party sellers to offer used merchandise to consumers. This pioneering initiative saw immediate success, capturing the attention of a quarter of Amazon’s customers.

To cap off an extraordinary year for Amazon, founder Jeff Bezos received the prestigious “Person of the Year” award from Time magazine. A bright future beckoned as the dawn of a new millennium approached.

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Current Amazon Stock Data

Amazon’s Transformation and the Birth of AWS

In 2000, Amazon experienced a momentous transformation, evolving into a marketplace that offered an extensive range of high-quality products and services. This strategic shift propelled Amazon’s domination of the e-commerce landscape.

Undeterred by these vast accomplishments, Amazon sought out new horizons and conquered new frontiers. In 2002, the company launched Amazon Web Services (AWS). This revolutionary cloud services platform provided a diverse array of infrastructure services, including storage, networks, databases, application services, messaging, and artificial intelligence. With a global presence spanning 190 countries, AWS quickly became a significant source of operating profit for Amazon.

Amazon’s pursuits extended across the globe, as evidenced by its acquisition of Joyo, a prominent books and media retailer in China, in 2004. Under Jeff Bezos’s leadership, the company rebranded as “Amazon China” and gained control over other Chinese subsidiaries and partners owned by With China’s booming e-commerce market and robust manufacturing industry, this strategic move significantly bolstered Amazon’s position.

Amazon’s Quarterly Profit

The Towering Presence of Amazon: Innovations and Expansion

Never one to rest on its laurels, Amazon continued to fuel its growth through innovation and acquisition. Jeff Bezos embarked on a spree, acquiring numerous companies and launching innovative projects. These ventures included Joyo, Audible (an audiobook company), Zappos (a popular shoe shopping site), IMDB, Goodreads, Kiva Systems (a robotics company), Twitch (a social video game streaming site), Whole Foods, and The Washington Post, among others. Moreover, Amazon unleashed its own line of groundbreaking inventions, featuring Kindle, Echo, Alexa, Fire Tablets, and Fire TV.


The secret to Amazon’s triumph lies in its unyielding dedication to its customers. By prioritizing quality and catering to customer desires, Amazon has created an unrivaled reputation that spans the globe. While its long-term vision may have initially raised eyebrows, it is undeniably the key to its resounding success.

Today, Amazon continues to revolutionize the world of e-commerce, offering features such as customer ratings, personalized wish lists, one-click purchases, and hassle-free returns. Its influence and impact are immeasurable.

Criticisms and the Ethical Quandaries of Amazon

Undoubtedly, as one of the most lucrative companies in the world, Amazon serves as a lightning rod for criticism. Through a tumultuous year marred by a global pandemic, the value of Amazon shares skyrocketed, thereby exponentially escalating the personal wealth of its founder and CEO, Jeff Bezos.

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Amid its large-scale success, Amazon has encountered challenges, ranging from departmental strikes driven by security concerns and demands for higher wages to accusations of employee termination in response to criticism of the company. Moreover, Amazon’s fiscal practices have come under scrutiny, with investigations launched into its tax arrangements.

The rise of corporate giants, primarily within the technology sector, often stems from their prodigious capacity for innovation, their unrivaled inventiveness, and their willingness to take risks when others hesitate. However, this conspicuous growth also shines a light on some of the ethical issues plaguing these companies.

Transnational conglomerates frequently prioritize profitability over environmental and human rights concerns. Shielded by legal protection, these corporations often evade accountability for the violations they perpetrate. The need for a legally binding treaty that ensures these companies are held responsible for their actions becomes increasingly apparent. Such a treaty would grant victims access to justice and force corporations to face the consequences of their transgressions.

Amazon’s Stock Price from January 1st, 2020, to October 31st, 2020

In Conclusion: Amazon’s Unstoppable Ascent

From its modest beginnings as an online bookstore, Amazon has ventured into an array of business spheres, commanding a dominant presence in the e-commerce landscape. Amazon’s relentless focus on consumer satisfaction and its commitment to unparalleled excellence have propelled it to the summit, rendering it virtually unassailable.

In the past half-century, marked by a flourishing age of capitalist ideals, numerous empires have emerged, ultimately seizing dominion within their respective sectors. These empires, in their quest for growth, have occasionally left devastation in their wake. Amazon is no exception to this pattern, as controversies have surrounded its history from its inception in the mid-1990s. Critics have leveled accusations at Amazon, ranging from discontent within the bookselling and publishing industries to concerns over working conditions in its logistics centers. Furthermore, investigations into Amazon’s fiscal practices have been initiated. These instances remind us that every triumph comes at a price. Today, Amazon stands as an indomitable giant, inching ever closer to its goal of global e-commerce dominance.

Now well-versed in the complete evolution of Amazon, we bear witness to the awe-inspiring journey of a company that has transformed society, heralding the advent of e-commerce, consumer product reviews, wish lists, one-click purchases, and hassle-free returns. As we delve into the remarkable history of Amazon, we find a tale of boundless innovation and extraordinary growth, intertwined with the ethical challenges faced by a corporate behemoth.


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