How to buy a movie on Amazon Prime? If you’re an avid Amazon Prime Video watcher, you will soon have to deal with a workaround when you want to rent or buy a show or movie that isn’t part of the Prime Video subscription, at least when you’re using the service on Android. With the most recent app update, Amazon has completely removed the option to make in-app purchases, now only displaying a button that says “How do I watch this?” with instructions on how to purchase the content in question on the Amazon website.
As spotted by Caschys Blog, Amazon hasn’t informed customers about the removal of the function at all, neither in the app nor in the changelog on the Play Store. The removal of payment options comes only a few days after Amazon also stopped selling digital goods in its Shopping app, such as Kindle ebooks.
How to buy a movie on Amazon Prime?
Renting a movie on Amazon lets you watch the film as many times as you want for a limited number of days, usually two or seven, depending on the film. This service is part of Prime Video, but you don’t need to be an Amazon Prime member to take advantage of it.
Any Amazon user can browse Prime Video for movie rentals. Movies have a full description, trailer, list of stars from the film, and user reviews. Renting takes just a click or two.
You can watch rented movies from your computer or any other device that supports Prime Video, including phones, tablets, and TVs.
The way it works is very similar to other streaming services like YouTube and Netflix. After browsing for something to rent and then paying for it, all the watching happens either in your browser or through an app.
You don’t own the movies you buy on Amazon Prime Video
When you click “buy” or “purchase” on a video on Amazon Prime, you’re not actually coming into ownership of that movie of TV show. Instead, you’re merely paying for a limited license for “on-demand viewing over an indefinite period of time”, as warned in the very small print on the company’s website.
If you didn’t know that, then you’re not alone. The Hollywood Reporter has revealed that a woman is suing Amazon claims the company “secretly reserves the right” to end consumers’ access to streaming content purchased through Amazon Prime Video. She first presented her case on behalf of herself and the citizens of California on April 25, 2016.
Amazon has now moved to dismiss the motion, arguing that they have no grounds to sue because the plaintiff (person who filed the complaint) has not been injured, and pointing out she has purchased 13 titled on Amazon Prime since first filing the complaint.
The streamer’s attorney, David Biderman, wrote in the new motion to remove the complaint: “Plaintiff claims that Defendant Amazon’s Prime Video service, which allows consumers to purchase video content for streaming or download, misleads consumers because sometimes that video content might later become unavailable if a third-party rights’ holder revokes or modifies Amazon’s license.
“The Complaint points vaguely to online commentary about this alleged potential harm but does not identify any Prime Video purchase unavailable to Plaintiff herself. In fact, all of the Prime Video content that Plaintiff has ever purchased remains available.”
Amazon also points to the user agreement, which clearly states that “purchasers obtain only a limited license to view video content and that purchased content may become unavailable due to provider license restriction or other reasons.”
Even if the complaint is eventually thrown out after Amazon’s latest motion, it’s a reminder to read the small print when buying digital items. If you’re not wanting to buy anything on Amazon but have a Prime account, then be sure to check out the best movies on Amazon Prime right now.
Amazon Prime Video Launches Movie Rental Service in India
Amazon Prime Video recently held an event in Mumbai to announce its new TVoD offering via the new Prime Video Store and its plans to launch 40 new titles in India over the next two years.
The new TVoD service on Prime Video relies on a new Prime Video Store on the platform. It can be accessed by Prime Video subscribers, as well as non-subscribers, on the official website. From this library, users can rent new movies like the Robert Pattinson-starrer The Batman, the newest title in the Marvel Cinematic Universe Spiderman: No Way Home, and more for a limited time.
The price ranges from Rs 69 to Rs 499, depending on the movie. Once a user rents out a title, it will be available to watch on Amazon Prime Video for 30 days. However, if they start the rented movie on the platform, viewers will have 48 hours to finish it.
How to set up an Amazon Prime Video profile
Prime Video used to be tied to your Amazon account, but since you can now purchase it as a standalone subscription, you can create up to six profiles in the same way that you can on services like Netflix or Disney+. To do this, you have to log into the Prime Video app on your iOs or Android device, Fire TV, a connected device like a Roku or PlayStation 5, or the Prime Video website.
To set up a profile on a connected device, you’ll go to the silhouette icon in the top menu and you can either create a new profile or edit an existing profile. On the website, you’ll go to the Prime Video home page and select the profile name next to Who’s Watching to make adjustments to profiles. Once set up, you can log in under different profiles and access Prime Video. If you want to set age restrictions and other limitations, skip down to our parental controls tip below.
How to find your favorite videos
While Prime Video organizes titles into different lists, it’s not a great streaming service for browsing. You’ll get lists such as Recently Added and Most Popular Movies and you’ll find genre categories like horror or comedy. Unfortunately, many of these lists have duplicates in them, and Amazon also mixes in premium titles that demand a separate fee with free ones that are included in your Prime subscription.
Look for a Prime banner at the top left of shows or movies to identify what is free to stream as part of your subscription. To filter out paid content, choose Included with Prime from the drop-down list in your browser or use the Free to Me toggle at the top right in the mobile app.
You can use the search option in Prime Video to look for titles, actors, characters, or genres. There are also some useful fixed categories like Amazon Originals, New Releases, Sports, and 4K UHD, which are accessible from the drop-down Categories list in your web browser or via the Find option in the mobile app.
Amazon Prime Video is quite good at recommending content based on what you’ve already watched. Simply watching things is going to inform the recommendation engine and should improve what you see listed in Movies We Think You’ll Like. You will also sometimes see lists based on a single movie you’ve watched. If you’re using Prime Video in your browser you can also select Prime Video Explorer from the Categories drop-down, add some favorites, and get recommendations based on them.
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