TikTok, with its 1 billion monthly active users, has become the ultimate platform for businesses to engage with their audience in new and exciting ways. From riding the wave of trending topics and hashtag challenges to live streaming and using dynamic editing tools, TikTok offers ample opportunities for businesses to shine. In this step-by-step guide, we will explore how to use TikTok for business, from setting up an account to measuring your success.
Step 1: Get a TikTok Business Account
Setting up a business account on TikTok is a breeze. If you already have a personal account, you can easily switch over to a business account. TikTok’s business accounts are free and provide valuable insights into your video performance and followers. They also give you access to essential tools like advertising and auto-messaging. Here’s how you can do it:
- Download and open the TikTok app.
- Create a new personal account using your email or social media accounts.
- Tap on your profile and click on the menu icon in the top right corner.
- Go to Settings and Privacy.
- Tap on Account.
- Switch to a Business Account.
- Choose the category that best describes your brand and tap Next.
- Add an email address to your profile.
Congratulations! You now have your very own TikTok Business Account.
Step 2: Create a Winning TikTok Strategy
TikTok is a unique platform that requires a tailored approach. Here’s how you can get started with a killer TikTok strategy:
Get to Know TikTok
Before diving into your strategy, spend some time getting familiar with TikTok. Browse through the videos on the For You page, experiment with the editing features, and immerse yourself in the latest dance crazes. Understanding the platform is key to creating successful content.
Understand the TikTok Algorithm
The TikTok algorithm is constantly evolving, but it’s crucial to start somewhere. Learn how TikTok ranks and distributes videos and examine the commonalities among trending content. This will give you a solid foundation for optimizing your videos.
Brush Up on TikTok Vocabulary
TikTok has its own language, constantly evolving with new phrases and emojis. While you don’t need to overdo it, understanding common phrases, tropes, and usage will help you connect with your audience. Stay current with TikTok trends and use relevant language when appropriate.
Learn About the Key Players
Keep an eye on TikTok stars who have risen to fame. While they may not directly compete with your business, they offer valuable insights into what works on the platform. Additionally, keep an eye on rising stars within your industry or niche.
Identify Your Target Audience
Understanding your target audience is crucial for creating compelling content. Although TikTok is popular among teenagers and Gen Z, it has a broad user base. Identify where your target market overlaps with TikTok users and plan your content accordingly.
Scope Out Your Competitors
Research what your competitors are doing on TikTok to gain inspiration and insight into what resonates with your shared audience. Don’t forget to look at TikTok influencers and creators within your industry for additional inspiration.
Set Goals and Objectives
Define your goals and align them with your business objectives. Think about how TikTok can help you achieve those goals and apply the SMART framework: make sure your goals are specific, measurable, attainable, relevant, and timely.
Plan Out a Content Calendar
Consider creating a loose content calendar to stay organized and ensure you don’t miss important dates. Look for opportunities to capitalize on holidays, events, or themes that align with your brand. At the same time, be flexible and ready to jump on trends that fit your brand.
Keep the Aesthetic Authentic
While polished content can be tempting, TikTok users appreciate authenticity. You don’t need to invest in expensive equipment; your smartphone and a well-lit space will do just fine. Remember, even Taylor Swift shoots her TikToks casually!
Step 3: Optimize Your TikTok Profile
Your TikTok profile serves as your digital storefront, so it’s essential to make it appealing. Here’s how you can optimize your profile:
Be Particular About Your Profile Photo
Choose a profile photo that represents your brand well and visually connects your TikTok account to your other digital platforms. Consistency across platforms helps establish brand recognition.
Keep Your Bio Short and Sweet
With only 80 characters to work with, make sure your bio is concise and impactful. Include a call-to-action and consider using emojis to add personality and save on character count.
Pick Your URL Wisely
Decide where you want to direct users through your profile link. Consider your strategic goals and choose a destination accordingly. It can be your ecommerce site, a specific landing page, or your other social accounts.
A verified TikTok account adds credibility and authenticity to your brand. While it may seem challenging, verification is attainable for businesses of all sizes. Request verification through the Settings and Privacy menu or take additional actions to speed up the process.
Step 4: Create Compelling Content
There is no secret recipe for creating a successful TikTok video, but some general guidelines can help. Consider the following:
Ensure High-Quality Video
Invest in good sound and video quality to enhance the viewer’s experience. Filming in well-lit spaces with clean audio is crucial. If clean audio is not feasible, use trending tracks instead of the original sound.
Explore How-To Videos and Tutorials
Educational content is popular on TikTok. Share your expertise through how-to videos and tutorials to engage your audience and keep them coming back for more.
Collaborate with Other Creators
Leverage TikTok’s Duets feature to collaborate with other creators or commission influencers for partnerships. These collaborations can help expand your reach and attract new followers.
Engage with your audience in real-time by hosting live streams. Live streaming allows for spontaneous and authentic interactions with your followers, driving social commerce. Consider live tutorials, performances, or conversations to showcase your brand’s voice and values.
Hashtags are crucial for increasing the discoverability of your content on TikTok. Use relevant hashtags to categorize your content and help the TikTok algorithm understand its topics. Research the best TikTok hashtags for your niche to improve your reach and views.
Step 5: Master the Art of SEO
TikTok’s search capabilities have grown significantly, making SEO more important than ever. Make use of keywords and captions to optimize your content for search. Conduct keyword research, think strategically about how your target audience would search for content, and incorporate keywords into your captions.
Step 6: Post at the Right Time
Timing is crucial for maximizing the visibility of your content. While the best posting time varies by audience and day of the week, Thursdays at 7 p.m. generally yield positive results. However, if this doesn’t align with your schedule, consider using a scheduling tool like Hootsuite to post at optimal times for your audience.
Step 7: Engage Your Audience and Grow Your Following
Creating great content is essential, but engaging your audience is equally important. Here are some tips to keep your followers interested and to expand your reach:
- Use interactive live streams to interact with your audience.
- Experiment with polls and questions to encourage participation.
- Respond to comments and questions promptly.
- Engage with content from other TikTok accounts by commenting and liking.
- Stay on top of trending topics in your TikTok community through social listening.
Step 8: Analyze Your Performance
Regularly review your TikTok analytics to assess the performance of your content. Analyzing metrics like reach, engagement, and follower demographics will help you refine your strategy and optimize future content. TikTok’s built-in analytics tool provides valuable insights into your performance, allowing you to make data-driven decisions.
Step 9: Explore TikTok Advertising Options
TikTok offers various advertising options to cater to different business needs. Take advantage of TikTok ads to reach a vast audience and drive brand awareness. You can promote your posts, partner with creators through TikTok’s Branded Content portal, and access traditional ad placement formats via the TikTok ad manager.
With this comprehensive guide to mastering TikTok for business, you’re ready to dive into the world of viral videos and engage with your target audience like never before. Harness the power of this unique platform to grow your brand and connect with followers. Remember, great content, authentic engagement, and data-driven optimization will pave the way to TikTok success.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts, engage your audience, and measure performance—all from one convenient dashboard. Try it for free today.