Congratulations on joining TikTok! 🎉 With over 2 billion downloads worldwide, this short-form video app has taken the world by storm. You’ve been creating amazing content, perfecting your dance moves, and diving into the TikTok universe. But now, it’s time to get people to actually watch your videos. Don’t worry, we’ve got you covered with 15 essential strategies to skyrocket your TikTok views. Get ready to become a star! ✨
What Defines a “View” on TikTok?
Different social media platforms have different ways of measuring “views.” On TikTok, it’s super simple. As soon as your video starts playing, it counts as a view. Whether it’s an autoplay, loop, or multiple views from the same viewer, TikTok counts them all. However, your own views don’t count when you watch your own video. So, racking up views on TikTok is actually quite achievable.
Earning from TikTok: The Creator Fund
You might be wondering if all these views can earn you some money. TikTok introduced its Creator Fund in August 2020, providing payouts to popular and successful users. The Creator Fund rewards creators for their creative ideas and engagement with the audience. While payment plans differ daily, creators can expect to make around $0.02 to $0.04 per 1,000 views. Not too shabby!
To qualify for TikTok Creator Fund payments, you need to meet specific criteria. You must be at least 18 years old, have a minimum of 10,000 followers, and have accumulated at least 100,000 video views in the past 30 days. Additionally, you need to be based in the US, UK, France, Germany, Spain, or Italy. Of course, your account also needs to adhere to TikTok’s Community Guidelines and Terms of Service. If you meet these requirements, you can apply for the Creator Fund within the app.
Say NO to Buying TikTok Views
We understand that the temptation to buy TikTok views might be strong, but we strongly advise against it. Our recent experiment buying TikTok followers showed that shopping for social media success doesn’t work. While your view metrics might go up, you won’t gain genuine engagement, followers, or a sustainable audience. Plus, TikTok will eventually remove the artificially generated views. It’s best to invest your time following these hot tips for building organic and lasting engagement.
The Top 15 Strategies for More TikTok Views
Here are 15 surefire strategies to boost your TikTok views and organic growth:
1. Add Hashtags to Your Videos
Hashtags are a powerful tool in your TikTok arsenal. They help the TikTok algorithm identify what your video is about and who might be interested in watching it. Hashtags are also crucial for users to discover your content through search. For maximum impact, go niche and use specific hashtags relevant to your audience and topic. You can also capitalize on trending hashtags and hop into conversations related to your brand.
2. Keep it Short and Sweet
Even though TikTok videos can be up to three minutes long now, shorter videos under 30 seconds tend to perform better. They are more likely to end up on the For You page (FYP) and have higher re-watch rates. Keep your content snappy and engaging to capture and retain viewers’ attention.
3. Trending Sound Effects
Similar to hashtags, sound effects on TikTok go through waves of popularity. Keep an ear out for recurring sound clips that you can incorporate into your videos. The “Create (+)” button reveals the current most popular audio clips. Riding the wave of trending sounds can significantly boost your video’s performance.
4. Find Your Specific Audience
Identify your target audience and immerse yourself in related TikTok communities. Observe popular accounts within those communities to gain insights into effective hashtags, formats, and references. Engage with your audience through comments and likes to build relationships. Your thoughtful responses could inspire viewers to check out your content.
5. Try a How-To Video
Educational content resonates well with TikTok users. Share your knowledge by creating how-to videos. Answer frequently asked questions or shed light on interesting aspects of your industry, job, or product. These insights provide a refreshing break from the dance-focused content prevalent on the platform.
6. Dabble in Some Duets
Leverage TikTok’s Duets feature to collaborate with popular creators and piggyback on their success. Duets allow you to share a split-screen with another user’s video to sing, create a funny dialogue, or offer your perspective. Joining forces with established creators expands your reach and exposes your content to a new audience.
7. Team Up with an Influencer or Special Guest
Collaborating with influencers or celebrities can attract their fanbase to your TikTok videos. Whether it’s a guest appearance, a cross-over opportunity, or a brand partnership, influencer collaborations offer a shortcut to accessing a wider audience. A special guest can showcase your content and introduce their fans to your page.
8. Promote Your TikTok Content on Other Social Channels
Leverage your presence on other social media platforms to drive traffic to your TikTok videos. Share video teasers on Instagram Stories or add links on Twitter, directing interested viewers to your TikTok profile. Expanding your content across multiple platforms increases your overall visibility and encourages cross-platform engagement.
9. Keep Them Watching
While initial views are important, keeping viewers engaged until the end is crucial. TikTok’s algorithm prioritizes videos with high completion rates, as it wants to curate quality content for its users. To retain viewers’ attention, pique their curiosity, offer value, and deliver on your video’s promise. Hook them within the first few seconds, provide tutorials, recipes, or build intrigue with suspenseful captions.
10. Don’t Forget the Caption
Although TikTok allows a limited number of characters in captions (150), maximize their potential. Use your caption to entice viewers to watch your video until the end or ignite conversations in the comments section. Encourage viewers to engage with your video, signaling to the algorithm that your content is valuable. Additionally, strategically include keywords to improve your TikTok search rankings.
11. Use a TikTok Creator or Business Account
Upgrade your TikTok account to a Creator or Business profile. These accounts grant access to valuable metrics and insights that help you understand your audience better. Switching to a Creator or Business account is simple via the “Manage Account” settings. The insights will reveal crucial information about your audience demographics, ideal posting times, and content preferences.
12. Post Your Video at the Right Time
Timing is everything. Analyze your audience activity using TikTok’s account analytics to discover peak engagement periods. By dropping your latest video when your followers are most active, you increase its chances of reaching a larger audience. Hootsuite even provides a TikTok scheduling feature, recommending the best times to post your content for maximum engagement unique to your account.
13. Upload Multiple Videos a Day
The TikTokverse moves quickly, and the more content you have, the higher the likelihood of appearing on someone’s For You page. TikTok recommends posting 1-4 times per day, ensuring a continuous flow of fresh content. This strategy expands your reach and encourages viewers to explore more of your videos.
14. Create High-Quality Videos
Invest in high-quality videos to attract viewers. Good lighting, clear sound, and captivating edits make your videos more appealing. TikTok prioritizes high-quality content on the For You page, granting it greater exposure. Shoot your videos in vertical format, incorporate sound, and experiment with trending effects to stand out.
15. Make a Playlist
Since playlists were introduced, creators can organize their videos into playlists, making it easier for viewers to consume similar content. While the feature is only available for select creators, it offers a valuable opportunity to enhance engagement. Viewers can find playlists at the top of your profile, ensuring they can easily explore related videos.
Congratulations! You’re now equipped with 15 essential strategies to grow your TikTok views. Remember, it’s not just about views; building a devoted and engaged following is the key to long-term success. So, keep creating amazing content and building relationships with your audience. Your TikTok journey has just begun! Now, go and rack up those views! 💥