Are you looking to increase your TikTok views? In this article, we’ll share seven proven ways to get more eyes on your TikTok content. Whether you’re an established creator or just starting out, these tips can help you optimize your content and boost your profile on TikTok.

Tip #1: Optimize Content for the For You Page

The For You page (FYP) is TikTok’s homepage, showcasing algorithmically curated content personalized to a user’s interests. To maximize your chances of going viral on TikTok, aim to get featured on the FYP. The good news is that anyone can be featured, regardless of their follower count.

To increase your chances of FYP exposure, optimize your content for the algorithm. Here’s how:

• Use relevant keywords or hashtags in your captions.
• Be consistent with your posting schedule.
• Experiment with new TikTok features and tools.
• Use trending audio sparingly – don’t rely on it.
• Post your content at optimal times.
• Create original and engaging content.

By implementing these strategies, you’ll make it easier for the algorithm to recognize and promote your videos.

Tip #2: Engage With Users in Your Niche

TikTok is no longer just about lip-syncing and dancing. It has become a platform for various types of content. Regardless of your niche, there’s a place for you and your audience on TikTok.

Identify your target audience, the type of content they engage with, and the creators they follow. Build relationships with these users by liking and commenting on their videos regularly. By engaging with others in your niche, you’ll gradually expand your network and receive more interactions on your own TikTok videos. This, in turn, boosts your profile with the algorithm and increases the likelihood of more views.

Tip #3: Use Trending Sounds and Effects Sparingly

To gain more views on TikTok, it’s essential to jump on new trends. Trend-based videos attract a large audience, providing an opportunity for discovery. However, to truly stand out, add your unique twist to the trend. Don’t stick to mere copy and paste. Ask yourself, “How can I put my own spin on this trend?”

Take, for example, creator Yasmin Hero, who made waves on TikTok with her transitions, redefining trendy OOTD content. To stay updated on the latest trends, bookmark resources that share what’s currently trending on TikTok.

Tip #4: Add Keywords to Your Captions

On TikTok, users can search for videos using keywords, hashtags, and more. That’s why it’s important to write relevant captions with choice keywords. Incorporating keywords into your captions improves the discoverability of your content.

Think about the keywords your target audience is likely to use when searching on TikTok. Sprinkle those keywords strategically into your captions to increase the chances of appearing in the search results.

Tip #5: Run a TikTok Influencer Marketing Campaign

Collaborating with TikTok creators through influencer marketing can significantly boost your views. Many brands, big and small, have successfully partnered with popular TikTok creators and achieved impressive view counts.

Take skincare brand Peace Out, for example. They collaborated with @dermdoctor, a dermatologist with a massive following, and garnered over 1 million views. Explore successful TikTok brand collaborations to find inspiration for your own marketing campaigns.

Tip #6: Post Original Content

Creating original content is a powerful way to increase your views on TikTok. While following trends can be tempting, solely relying on them limits your creativity and makes it harder to stand out. Embrace your own unique ideas and perspectives.

For instance, @babytamago shares delicious recipes while entertaining her audience with fun storytime narratives. Whether it’s a tutorial, a video essay, or your content’s editing style, put your personal touch into your videos.

Tip #7: Cross-promote on Other Platforms

Leverage your presence on other social media platforms to get more views on TikTok. Share your favorite TikTok videos on platforms like Instagram, utilizing the communities you’ve built there. Use clear call-to-actions in your Instagram Stories to encourage viewers to visit your TikTok channel.

Make your TikTok bio more versatile by using Linkin.bio by Later, which allows you to add multiple links to your TikTok bio. Don’t limit yourself to just one link!

By applying these tips, you can increase your TikTok views and reach a wider audience in 2023. Embrace your creativity, engage with your niche, and conquer TikTok!