We all know that TikTok has taken the world by storm. In just a few short years, it has become the go-to platform for all things trending, from culture and fashion to politics and beyond. With its user base rapidly growing year after year, it’s no surprise that entrepreneurs are flocking to TikTok, eager to tap into its massive marketing potential.
If you’re looking to leverage TikTok’s massive user base and build your audience, you’ve come to the right place. In this article, we’ll explore the strategies of some of the platform’s top creators and marketers to help you unlock your earning potential on TikTok. From fan merch sales to paid subscriptions, we’ve got you covered.
How to Make Money on TikTok
Let’s dive into eight proven ways users are earning money on TikTok:
1. Join the TikTok Creativity Program (formerly TikTok Creator Fund)
If you’ve built up a solid following, consider joining the TikTok Creativity Program. This program, which replaced the TikTok Creator Fund, allows eligible creators to make money through their content. Currently in beta, it is expected to become available to more users in the coming months.
To be eligible for the program, you must have at least 10,000 followers and 100,000 authentic video views within the past 30 days. Keep in mind that user accounts need to be in good standing and creators must be at least 18 years old to sign up.
2. Sell merch and other products to your fans
Selling your own products on TikTok is a fantastic way to monetize your content. Whether you’re a dancer, a singer, or a comedian, you can create and sell merch to your most loyal fans. The options are endless, from t-shirts and tote bags to hats and coffee mugs.
Apart from generating revenue, selling print-on-demand products allows you to establish a deeper connection with your audience. Your branded merch not only spreads the word about your business but also gives your fans a way to show their support and loyalty.
3. Go live and collect virtual gifts
TikTok’s LIVE Gifting feature is a game-changer for creators looking to monetize their content through livestreaming. Unlike other social networks, TikTok allows followers to show their appreciation in real-time by sending virtual gifts, which can be redeemed for payment.
Engaging with your fans in real time not only boosts your monetization streams but also helps you build valuable relationships with your audience. Fans who feel connected to you are more likely to support your other income-generating endeavors.
4. Partner with TikTok influencers or other brands
TikTok’s Creator Marketplace provides a unique opportunity for creators to make money through sponsorships and collaborations. This marketplace acts as an influencer agency, connecting brands with creators who are open to partnerships. It’s an easy and efficient way to create valuable sponsored content.
Brands looking to run affiliate marketing campaigns can browse the marketplace to find creators who align with their target audience. This streamlined approach eliminates the awkwardness of approaching influencers and makes collaboration a breeze.
5. Create in-feed ads with the TikTok ads manager
While TikTok offers great organic marketing opportunities, you can also expand your reach by creating in-feed ads with the TikTok ads manager. These ads appear in users’ “For You” feeds and autoplay like any other TikTok video.
The beauty of TikTok’s ad manager is its seamless integration with Shopify. You can create TikTok ads, select a target audience, and track your ad’s performance all within your Shopify store. It’s an invaluable tool that can take your online marketing to the next level.
6. Crowdfund projects by collecting donations from fans
Crowdfunding is an accessible way for creators to secure a regular income stream. By setting up fundraising goals and hosting live events, you can rally your followers and receive financial support for specific projects. Platforms like Kickstarter, Indiegogo, Fundable, and Crowdcube offer different types of crowdfunding options to explore.
7. Collect “tips” from your audience
Donations from your audience can be easily collected through tipping platforms. These platforms act as virtual tip jars, allowing viewers to show their appreciation by sending small donations. TikTok’s native tipping feature, along with platforms like Tipeee, Buy Me a Coffee, and Ko-fi, offer various ways for creators to receive tips and support.
8. Use Patreon to offer fan subscriptions
For a more regular and passive income stream, consider using a creator-based subscription platform like Patreon. Patreon allows you to offer exclusive content to your most loyal supporters while keeping subscription costs low. By growing your subscriber base, you can accumulate a reliable income over time.
Remember, when using social media to sell products, strike a balance between promotional content and valuable content. Your audience appreciates good content, so create first-class content that inspires and resonates with your fans. Take cues from successful TikTok creators who focus on delivering quality content aligned with their viewers’ interests.
In the end, TikTok is just one platform in the vast creator economy. If you’re ready to turn your creativity into income, seize the opportunities provided by TikTok and other platforms like YouTube and Instagram. The possibilities are endless.
So, go ahead and tap into the TikTok creator economy. Start monetizing your content, building your brand, and making money doing what you love.