If you’re an entrepreneur or small business owner with no design experience, the thought of creating a logo can feel overwhelming. Where do you start? What tools do you need? How do you make it look professional?
It’s important to remember that even though a logo is a small image, it has a huge impact. While there may come a time when you’re ready to hire a professional designer, learning how to design a custom logo yourself can be worth the effort, especially if you’re just starting out or have a small budget.
6 Simple Steps to Create a Logo
To guide you through the process, here are 6 simple steps to make a logo:
Understand best practices for logo design. Before diving into design, familiarize yourself with logo design best practices. Make sure your logo is legible, uses a clear color palette, and works well at different sizes.
Brainstorm before starting. Take some time to brainstorm and establish a solid foundation for your logo design. Consider the image you want to convey, how to visually represent your brand, which parts of your name and tagline are essential, and where you’ll be displaying your logo.
Pick the type of logo you want. Choose the type of logo that suits your business. Options include brand marks, abstract logos, wordmarks, mascots, and emblems/badge logos.
Pick a font for your custom logo. Select a font that aligns with your brand. Consider the type of font that fits your business, such as serif, sans-serif, slab serifs, script, handwritten, or display fonts. Experiment with different variations and treatments.
Choose the colors of your logo. Color plays a significant role in branding. Each color has its own associations and meanings. Select a maximum of three colors that convey the desired message and ensure your logo works in both color and grayscale.
Experiment and test with your logo. Once your logo is designed, test it on various platforms and products. Ensure it looks great on business cards, signage, websites, and digital displays. Test it on different colored backgrounds and in different sizes.
Final Tips for Making a Custom Logo
To ensure your logo is successful, here are some additional tips:
Be consistent. Maintain consistency across your marketing channels by using the same messaging, style of imagery, fonts, and colors. Consistency builds trust and enhances brand recognition.
Create a design that can evolve easily. Keep your logo simple to allow for future adaptations. If needed, you should be able to make small tweaks while retaining the main identifying features of your logo.
Order swag with your logo. Bring your logo to life by ordering custom-printed items like bottles, notebooks, and t-shirts. This helps establish your brand and makes you feel like a legitimate business.
Ready to Create Your Custom Logo?
Now that you have the steps and tips for designing a simple custom logo, it should feel more approachable and accessible. If you want to DIY your logo, you can follow these steps and create a well-planned logo that works across multiple platforms.
If you need additional support or feel unsure, consider hiring a professional designer. You can find affordable and approachable designers who can guide you through the process. GoDaddy’s Logo Design Service is a great place to start.
FAQ for Making a Logo
What is a logo and why is it important to have one?
A logo is a graphic symbol that represents a brand or business. It facilitates customer recognition, differentiates from competitors, and communicates brand values. A logo serves as the foundation of your brand’s identity and should not be overlooked.
What elements make a good logo?
A good logo is memorable, unique, balanced, and suitable for various formats. It uses appropriate colors and considers future business expansion.
What is the standard size for a logo?
There isn’t a standard size for a logo as it depends on where it will be used. From a favicon to billboards, a logo should be flexible and adaptable to different dimensions.
How can I make my logo stand out?
To make your logo stand out, consider purchasing premium graphics or fonts. You can also experiment with borders or shapes around your logo for added interest.
What tools can I use to create a logo?
Two popular tools for creating logos are Photoshop and GoDaddy Studio. Photoshop offers extensive control but may result in blurry designs. GoDaddy Studio provides easy-to-use templates and ensures crisp designs.
Creating a custom logo is an exciting and important part of building your brand. Follow these steps, unleash your creativity, and enjoy the journey of designing a logo that represents your business authentically.