Do you want to unlock the power of AI-generated logos? Look no further than Midjourney, an innovative A.I. Art platform that can generate a breathtaking variety of unique and creative logo ideas in a fraction of the time it would take a human designer.
In the world of graphic design, artificial intelligence (AI) is revolutionizing logo creation. With Midjourney, what used to take hours or even days for a human designer can now be accomplished by AI in a matter of seconds.
Table of Contents
- Choose the type of logo you want
- Refer to artistic genres/movements
- Use names of famous designers
- Describe the artistic technique
- Tell the A.I. what NOT to do
Apart from its lightning-fast logo generation capabilities, Midjourney allows you to refer to specific artistic genres, techniques, and even your favorite designers. You can let your imagination run wild and unleash the A.I.’s potential to create truly remarkable logo designs.
But before we delve into the process of designing logos using Midjourney, let’s take a moment to define your brand. Check out my other article on how to use ChatGPT for brand strategy development to ensure your logo aligns seamlessly with your brand identity.
Now, let’s get started with the Midjourney logo design process!
1. Choose the type of logo you want
First and foremost, you need to decide what type of logo you desire. Keep in mind that Midjourney works best with letter-mark logos, mascot logos, emblem logos, and all types of pictorial marks. Each logo type has its own distinct advantages and disadvantages, so choose wisely.
Lettermark Logo
A lettermark logo involves using a stylized single or multiple letters, typically the initial letter(s) of your company name. This type of logo works wonders for companies with long names or corporations operating across various industries and categories.
Mascot Logo
Mascot logos feature charming cartoon characters or adorable animals that help establish a relatable and evocative brand presence. These logos are commonly found in sports, entertainment, food, and beverage businesses.
Emblems Logo
Emblem logos incorporate symbols or crests with embedded text as the main design element. They exude a sense of tradition, authority, and legacy, making them popular choices for automotive, education, government, and military sectors. Just think of the iconic Harley Davidson emblem.
2. Refer to artistic genres/movements
Different artistic styles evoke various feelings. By referring to specific genres in your prompts, you can create logos with a specific vibe that resonates with your audience.
Psychedelic Art
Invoke the bold, bright colors, abstract and surreal imagery, and dreamlike quality of Psychedelic Art. This genre is associated with mind-expanding effects and hallucinogenic experiences, allowing you to craft stunning, mesmerizing designs.
De Stijl
Embrace simple geometric shapes, horizontal and vertical lines, and a limited color palette of primary colors inspired by the De Stijl movement. This genre results in clean, minimalist logos that captivate the eye.
Pop Art
Take inspiration from pop culture, advertisements, comic strips, and everyday objects to infuse your logo with a bold and colorful style. Pop Art brings a nostalgic touch to your designs, appealing to an audience with fond memories of the 1950s.
3. Use names of famous designers
Harness the expertise of renowned logo designers to craft logos that emulate their aesthetic and style. While Paul Rand and Saul Bass are officially recognized by Midjourney, you can also experiment with other famous logo designers. Simply include their names in your prompts to achieve logo designs that capture their essence.
Paul Rand
Paul Rand is known for his minimalist and simplistic design style. By invoking his name, you can create logos that are bold, memorable, and sleek, while maintaining a clean and straightforward appearance.
Other Artists
Expand your options by using the names of other artists such as Piet Mondrian or Pablo Picasso to infuse your logo designs with the aesthetics of different art movements. Each artist adds a unique touch, enabling you to produce captivating logos with distinct visual flavors.
4. Describe the artistic technique
Referring to specific artistic techniques in your prompts can enhance the quality and impact of your logo designs. Consider incorporating techniques such as outlining, gradients, or imitating a screen-print technique.
Outline technique
By utilizing the outline technique, you can design simple yet recognizable logos that incorporate pseudo 3D elements. This technique brings a touch of elegance to your designs without unnecessary complexity.
Gradient technique
The gradient technique involves blending colors and tones, creating a gradual transition from light to dark or between different colors. This technique adds a subtle and impactful style to your logo, as seen in the famous Instagram logo.
Screen-print technique
The screen-print technique, commonly used for t-shirts, posters, and bags, stacks multiple layers to create a compelling design. The clean lines, vivid colors, and boldness associated with screen printing make it ideal for logo design. If you’re planning to start a clothing brand, this technique is perfect for mass production items like t-shirts.
5. Tell the A.I. what NOT to do
When working with AI tools, it’s crucial to provide clear guidelines not only for what you want but also for what you don’t want. Setting boundaries for the A.I. prevents overly complex or cluttered designs.
For logo design, exclude text, shadows, and realistic details from the generated designs. By letting the A.I. know your preferences, you can generate logo concepts that better meet your standards and vision.
In conclusion, leveraging AI tools like Midjourney can streamline your design process and allow for rapid exploration of numerous ideas. However, AI will not replace the expertise of a professional designer. It serves as a powerful tool to generate ideas quickly, but the finesse and polish of a professional designer are still invaluable. Whether you’re a seasoned designer or just starting out, Midjourney can be a valuable asset in your logo design journey, provided you understand how to utilize it effectively.
Enjoyed this tutorial? Check out my book of prompts, “50+ Styles for Logo Design,” available for only $5! It contains a comprehensive collection of prompts presented through a Canva presentation format, just like the images in this article. Grab the book and unlock endless inspiration for your future logo designs!
Remember to explore my other article where I explain how to use Midjourney to recreate stock photos. Happy designing!
