How to Monetize Your TikTok Live Streams

So, you’ve been having a blast creating fun and engaging videos on TikTok. And if you’re here, it’s likely because you’ve unlocked the live feature and you’re absolutely loving it. Your followers are growing, and you’re well on your way to becoming a TikTok influencer.

In this article, we’ll explore how you can make money on TikTok and discover five effective ways to monetize your TikTok Live streams:

Join TikTok’s Creator Next Program

Before we dive into the various ways to make money from your live streams on TikTok, let’s talk about the Creator Next program. This program is your gateway to accessing all of TikTok’s monetization features, designed to help creators grow their communities and earn money from their content.

To qualify for Creator Next, you’ll need to meet the following criteria:

  • Be 18 years old (or 19 in South Korea and 20 in Japan)
  • Reside in the U.S., U.K., Germany, France, Italy, or Spain
  • Have a minimum of 10,000 followers
  • Have posted at least three videos in the past 30 days
  • Accumulate at least 1,000 views in the last 30 days
  • Have a Pro Account
  • Possess a verified PayPal account to receive payments

The Creator Next program is the first step towards accessing all the other TikTok app monetization features.

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TikTok Creator Fund: Earn Money from Your Content

One of the monetization features that get unlocked with Creator Next is the TikTok Creator Fund. To qualify for the Creator Fund, you’ll need a minimum of 10,000 followers and 100,000 views in the last 30 days. Creators are reported to make between 2 to 4 cents per 1,000 views.

TikTok Creator Marketplace: Collaborate with Brands

Another avenue for monetization is the TikTok Creator Marketplace. To access the marketplace, you’ll need a minimum of 100,000 followers and 100,000 video likes in the last 28 days. Once you’re in, you’ll be able to view open campaigns from brands and apply to collaborate with them.

Live Gifting: Earn Money Directly from Viewers

Similar to platforms like Twitch, TikTok also offers the Live Gifting feature. Once you have access to Live Gifts, viewers can send you virtual stickers during your live streams. These gifts allow you to collect diamonds, which can later be redeemed for real money.

To be eligible for the Live Gifts feature, you must have at least 1,000 followers, an account that is at least 30 days old and in good standing, and must adhere to all community guidelines.

Be Part of Sponsored Live Streams

If you’re still waiting to qualify for Creator Next and Live Gifts, fear not! There’s still an opportunity to monetize your live streams through brand deals and partnerships. Brands will pay you to host a live stream and mention their products or services.

Here are a few types of live streams you can do for brands:

  • Live Tutorial: Show your viewers how to use a tool or product from your sponsors.
  • Live Shopping: Sell items from sponsors directly on your live stream.
  • Live Q&As: Interview someone from the brand’s team and talk about a topic that resonates with your audience.
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Before reaching out to potential sponsors, create a list of ideal brands targeting your primary audience. Check if they’ve featured influencers on their account or produced live streams together. Lastly, prepare a media kit showcasing your TikTok account statistics, including the number of followers, average live viewers, and engagement rates.

Sell Your Own Merchandise

If you’re a fan of creating and selling your own branded merchandise, TikTok is the perfect platform for you. Many creators showcase their logo and catchphrases on their merch, and it’s a great way to make money during your live streams.

To get started with selling your own merch, follow these steps:

  1. Identify 3-5 items that will resonate with your audience.
  2. Create the design or hire a designer specializing in branded merchandise.
  3. Choose a print-on-demand service to handle printing and shipping.
  4. Order your first few items to test the quality and shipping process.

During your live streams, showcase your merchandise and engage with your viewers to drive sales. You can also create a behind-the-scenes live stream while wearing your merch and promote your e-commerce shop link.

Promote Affiliate Products

If creating and selling your own merchandise seems overwhelming, consider promoting affiliate products instead. With affiliate marketing, you earn a commission for every sale made through your affiliate link.

To find affiliate products:

  1. Search Google for the best affiliate marketing programs in your industry.
  2. Sign up for the program and provide your personal information and social media handles.
  3. Wait for approval, and once you’re approved, you’ll receive your affiliate link.

Promote these affiliate products during your live streams by placing the link in the comments or your TikTok profile. Choose products you have experience with to make your live streams more authentic and engaging. As your TikTok followers grow, the chances of earning commissions from affiliate sales increase.

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Start Your Own Live Streaming Platform

If you’re serious about live streaming and want to own your platform, consider building your own live streaming platform with Uscreen. While TikTok is a fantastic platform to grow your live viewers, owning your own platform ensures you set the rules and retain 100% of your revenue.

With Uscreen, you can create your branded live streaming platform without needing to learn how to code. Host live streams as part of a monthly or yearly subscription or charge a one-time fee for each live event. By leveraging your TikTok audience, you can convert around 2% of your social media followers into paying subscribers.

Wrapping It Up

Making money on TikTok is an exciting opportunity, especially through live streaming. While Live Gifts can be a great source of income, there are many other avenues to explore if you’re still waiting to qualify for Creator Next. Consider scoring sponsorship deals, selling your merchandise, promoting affiliate products, or even building your own live streaming platform with Uscreen.

Don’t limit yourself to a single income stream. Explore these various options to maximize your earnings and make the most of your TikTok journey.

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