How to sell stuff on Amazon? Amazon is one of the most trusted brands in the US. We work hard to provide every customer with what they need when they need it—and we’re excited every time a new seller joins our community and starts providing Amazon customers with an even wider selection of products. It’s no secret: you’re a big part of how we offer the best shopping experience possible.
How to sell stuff on Amazon?
Before you get started with that $1,000/month goal, you need to get set up to sell your products on Amazon. There are two options for ecommerce vendors: selling on Amazon with FBA or selling on Amazon directly. Here’s how to choose the best option for your business.
Selling on Amazon with FBA
Amazon is a global leader in online selling because of its cutting-edge, worldwide order fulfillment networks. If you sign up for Fulfillment by Amazon (FBA), you can store your products in their centers and scale your business reach by using FBA to pick, pack, ship, and provide customer service for your products.
Think about it: If you’re just getting started in ecommerce, you need to take the time to market your business with digital ads, SEO, content, and PR. By selling on Amazon through FBA, you at least get to remove inventory management, shipping, the signature process, and returns from your plate.
Plus, Amazon’s customer service via email, phone, and live chat tools can save you from hiring employees to handle complaints and returns. Customer service and returns for any orders your customers place are handled directly by FBA and their knowledge base software database. This saves you time and frustration so you can focus on selling on Amazon to the best of your ability.
And there are more benefits:
- You can use Amazon FBA to quickly grow your business since its fulfillment centers have been designed with wide-ranging inventory in mind.
- There is no minimum number of products you must send in order to participate in this program.
- Storing your products in the Amazon fulfillment centers is cost-effective.
- You basically pay as you go.
- Amazon charges for storage space and the orders it fulfills for your customers. Shipping costs are included in your fees.
The Amazon fulfillment center that stores your products will be assigned to you. You can box up a variety of items and ship them to the assigned warehouse. You are only responsible to package them correctly and send them to the fulfillment center.
Be sure to pay attention to where Amazon assigns items to be sent, though. For example, you may be sending in 20 copies of a cookbook, but they assign 10 to one center and 10 to another.
If these benefits sound worth it for your business, you’ll just need to sign up for an FBA account. Here are three main steps to get started:
- Create your product listings—add them in one at a time or in bulk with Amazon’s API.
- Prep your products and make sure they are ready to sell and ship to Amazon. They provide a page of helpful products you may need including packing tape, barcode scanners, measuring tools, and more.
- Ship your products directly to Amazon. They can provide discounted carrier rates with their partnership programs and allow you to track your order to the warehouse.
Once your products are listed and you generate sales, Amazon takes their orders and provides Prime members with free two-day shipping from their huge network of warehouses.
Now, you’re all set to start selling on Amazon though FBA! Amazon will fulfill your orders, and you can focus on driving online sales.
Configure your Seller Central account
Once you’ve completed seller registration, you’ll have access to your Seller Central account. You can think of Seller Central as your hub for selling in the Amazon store. You can use it to list and price products, manage your inventory, and fulfill customer orders. You can also use tools in Seller Central to create promotions and coupons, track payments and expenses, and much more. Consider adding other users to your account if you’d like help with certain tasks.
Before you start selling, you’ll want to configure your Seller Central account for your business. Make sure you review, confirm, or adjust the following, as needed:
- Public seller profile
- Payment and business information
- Shipping and returns settings
- Tax information and settings
- Notification preferences
- Login settings
- User permissions
Make sure your products are safe and compliant
Customers trust that they can always buy with confidence in the Amazon store. Products offered for sale in the Amazon store must comply with all laws and regulations, as well as Amazon policies. Before you start the listing process, make sure your understand our Product safety and Restricted products policies.
Find or obtain a product ID (GTIN)
The primary tool we use to pair a seller’s offer with the correct product detail page is a product ID, also called a Global Trade Item Number (GTIN). It can often be found on packaging above or below the product’s barcode. The most common GTIN used by Amazon sellers is a UPC, but you might also find an ISBN, EAN, or JAN on your product.
In some cases, you might need to obtain a GTIN for a product from Global Standards 1. In rare cases, you might apply for a GTIN exemption from Amazon.
How much can I earn by selling on Amazon?
When you’re selling on Amazon, really anything is possible: You could be making $9 or $9 million. The answer varies.
Ultimately, the amount of money you can earn by selling on Amazon is directly correlated to the uniqueness of your products. You need to sell your own branded products with high margins (+50% to 66%). That way, your marketing efforts can afford a higher customer acquisition cost (CAC), and you’re making more for every sale (how to lower your customer acquisition cost here!).
Today more than ever, ecommerce content and storytelling drive brand loyalty. Focus on maintaining your brand image on Amazon so that your products are seen as reputable, high-quality goods from a company that consumers know and trust.
If you’re a seller with a large inventory of high-ranking products with high margins and good reviews, you will be set up for success. But just like any online business, it all comes down to how well you can choose your products and market yourself.
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