Is Twitch owned by Amazon? Why did Amazon buy Twitch?

Is Twitch owned by Amazon? Why did Amazon buy Twitch? Emmett Shear, the CEO of Amazon’s livestreaming service Twitch, is stepping down from his role effective immediately, the company announced Thursday.

Amazon acquired Twitch for almost $1 billion in 2014. The site is most known as a popular livestreaming platform for video gamers. After buying Twitch, Amazon was largely hands off with the business, though it has offered Prime subscribers perks on the livestreaming platform, such as free games and in-game loot.

Shear will be replaced by Twitch President Dan Clancy, who has been a “close partner” to Shear, he wrote in a blog post. Shear said he’s stepping away to spend more time with his newborn son. Shear will continue to work at Twitch in an advisory role.

“With the arrival of my son, the time has come for me to focus my energies on building that tiny little startup family, and I’m ready to dedicate my energies there,” Shear wrote. “Twitch will always remain part of my extended family, a community where I grew in so many ways alongside Twitch itself.”

Twitch owned by Amazon

Is Twitch owned by Amazon?

Twitch began in 2011 as a spin-off website of, and eventually eclipsed its predecessor in popularity, and the parent company that operated both and rebranded as Twitch Interactive.

READ  How do I speak to a live person at Amazon? What is this? began as an experimental “lifestreaming” project by founder Justin Kan, who started broadcasting in-real life streams 24/7 on the public internet, stopping only for bathroom and bathing breaks. In the early years, the live-streaming platform for games was founded and run by Justin Kan, Michael Seibel, and Kyle Vogt.

The platform later evolved to include other various channels of Twitch streamers that would appeal to more users and eventually opened itself up to signups from the general public. While Twitch will also be known for people streaming video games, many Twitch users will log in to view people crafting and chatting in live streams instead of watching television.

In February 2014, the crowdsourced stream Twitch Plays Pokémon, in which users controlled /Pokémon Red/ through chat messages, went viral, and Twitch viewership multiplied. By mid-February, Twitch Plays Pokémon reached 6.5 million total views, and Twitch earned the attention of the major players of Silicon Valley.

Who Owns Twitch?

Twitch is a subsidiary of, Inc., a company founded by entrepreneur Jeff Bezos. Bezos also served as president and CEO of the company for several years. While you won’t see Bezos playing video games through the Twitch service anytime soon, he did some real-life work concerning the company when he was involved.

When Was Twitch Purchased By Amazon?

After an unsuccessful bid by Google to purchase Twitch,, Inc. purchased the platform that had been renamed Twitch Interactive in August 2014 for $970 million. The same month Twitch Interactive shuttered for good to focus its resources and brand on Twitch.

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Twitch owned by Amazon

How Twitch Has Changed Since Amazon Purchased It

Since Amazon’s acquisition, Twitch has experienced steady growth and several acquisitions through the years. Twitch acquired GoodGame Agency in 2014 (although by the end of 2016, Amazon had divested it), Curse, Inc. in 2016, ClipMine in 2017, and Internet Games Database in 2019.

With the rise of competitors such as Facebook Gaming and YouTube Gaming, Twitch began signing top streamers to exclusivity deals. The deals were in part a reaction to Mixer, Microsoft’s now-defunct Twitch rival, signing exclusivity deals with Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek, pulling them away from the Twitch platform.

With Twitch’s growth came more scrutiny. Through the years, in compliance with the United States government’s complex copyright laws, in particular, the 1998 Digital Millennium Copyright Act (DMCA), Twitch has increasingly issued DMCA “strikes” and bans to streamers for violating the DMCA law.

While streamers focused initially on not playing copyrighted music on stream, the Twitch DMCA strikes began coming from in-game music, and sound effects, which left many streamers confused and frustrated, and others outright banned from Twitch.

While exclusivity deals and DMCA strikes have hurt Twitch’s overall reputation among its community members, the platform continues to thrive. As of this writing, Twitch boasts a daily viewership of about 15 million people tuning in to watch gaming streams.

Did the CEO of Twitch resign?

SAN FRANCISCO — Emmett Shear, the chief executive of the livestreaming site Twitch, said on Thursday that he was resigning, ending a 16-year tenure for the co-founder of the platform favored by video game enthusiasts. Mr. Shear said in a blog post that he was stepping down because he had just had a child.

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Why did Amazon buy Twitch?

“We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster,” Shear wrote. “We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence.

Who is the richest person on Twitch?

Felix Kjellberg, or PewDiePie, is the richest Twitch streamer with a $40 million net worth. Ironically, he did not start streaming on Twitch. Instead, he became famous and wealthy by posting YouTube content for over a decade.

Why are streamers boycotting Twitch?

Zack Hoyt, who holds 3.4 million Twitch followers under the username Asmongold, tweeted streamers “should consider boycotting Twitch.” He added that making “common and harmless forms of advertisement” against the terms of service was done so Twitch could “monopolize” more of streamers’ income.

Can Twitch make you a millionaire?

In fact, the highest-earning Twitch creator was found to be Dungeons & Dragons channel CriticalRole. The leak revealed the CriticalRole channel earned $US9. 6 million ($13 million) on Twitch from August 2019 to October 2021.

Does Netflix own Twitch?

Twitch is operated by Twitch Interactive, a subsidiary of, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Content on the site can be viewed either live or via video on demand.

How much did Justin make from Twitch?

Justin Kan started, which eventually became Twitch, and then sold to Amazon for $970 million… Justin’s gone on to become a successful investor and, most recently, the co-founder of, a platform that helps launch video games on the Solana blockchain.

Twitch owned by Amazon

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