If we consider famous company logos between 1900 and 1950, it’s plain to notice the purpose of the final designs was to display both the overall feel of the company as well as impress upon the quality of the brand’s artwork. Notorious logos such as Starbucks or McDonald’s notably listed their top products within the design. Over the years, these brands established themselves well enough in the world for their logos to shed some weight and simplify.
These days, companies such as HP, Volkswagen, Nike, Apple, Mastercard and Twitter have accumulated such firm reputations, they don’t even require any accompanying text to go with their icons for anybody to identify them.
The evolution of logo design over the years has resulted in a specific formula in the development of modern day logos. We believe that it’s important to keep a few factors in mind when it comes to considering a fresh look for your corporate identity.
Less is usually more. Being able to establish your company and its services/products expertly in half a glance is the overall goal of any designer. Using less detail in a logo can often give the audience a lot
more to put together themselves.
As mentioned above, a logo should be able to hold the company in a single graphic. It is important to create something that is easily embedded into our minds. Integrating logos into merchandising is often a good direction of spreading steady awareness.
For any logo to withstand the grit of modern trends is a feat that any designer would aspire to. Flexibility in the logo elements as well as looser typography seems to be a key component when it comes to the more lasting designs.
In any application, a logo should be aesthetically applicable. Horizontally or vertically, it should be prepared for any format of application without compromising the design.
If you have an audience and application in mind, it’s worth catering the design specifically to that market. Approaching a specific tone is a tactful way of welcoming new clients to your business.
Fulfilling the design of a logo in a mixture of simplicity and creative inspiration often leads to the most memorable designs. Vague and subtle hints within your logo go a very long way once people begin to notice them. The smallest things tend to say the most.
With the current online population of people and businesses these days, it can sometimes be difficult to stand out from the rest. Achieving the first step of your business’s unique identity is admittedly intimidating, but keeping the above factors in mind can help create a memorable design as well as even making the process fun.