What does Amazon’s choice mean? What Amazon Choice Badge

What does Amazon’s choice mean? A good way to tell if your products are successful on Amazon is when you are rewarded with one of Amazon’s coveted badges — specifically, the Amazon’s Choice badge.

As a seller or brand owner, you want to create the best possible experience and products for your customers. When you do, Amazon recognizes this by how well your product sells compared to similar products and how customers respond to your products.

Receiving an Amazon’s Choice badge not only enhances your product’s visibility but also instills trust and credibility among customers.

In this article, we’ll go over what the Amazon’s Choice badge is, what it means for sellers, how to get an Amazon’s Choice for your products, and the difference between Amazon’s Choice and Best Seller badges.

Amazon's choice mean

What does Amazon’s choice mean?

The Amazon’s Choice badge is awarded to select products on Amazon that best match the customer search term and meet specific criteria for high quality, competitive pricing, and availability for fast shipping.

In Amazon’s words:

“Amazon’s Choice makes it easy to discover products that other customers frequently choose for similar shopping needs. Products highlighted as Amazon’s Choice are highly rated, well-priced, and available to ship immediately. They are also, on average, delivered faster and returned less frequently than alternative products…”

Amazon considers what matters most to its customers: review ratings, price, availability, and fast shipping.

If your product is exactly what customers are looking for after a specific keyword search, it is a candidate for an Amazon’s Choice badge. Basically, it tells other customers that this product is popular amongst other Amazon customers based on that keyword.

For example, I searched for “protein powder” on Amazon, and this is what came up:

This specific brand of protein powder was awarded the Amazon’s Choice badge for the keyword “protein powder,” even though it is not the “Best Seller” in its subcategory. This could be because it is priced lower or returned less than other better-selling products.

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Amazon believes that this product best matches the search term “protein powder.”

What is Amazon’s Choice Badge?

Amazon’s Choice is a badge of approval that is given to products that meet certain criteria set by the company. This can include criteria such as being highly rated by customers, being top sellers, or having a low return rate.

The badge helps shoppers quickly identify products that are likely to be of high quality and good value. Amazon does not release the specific criteria that products must meet in order to receive the Choice badge. However, it is generally understood that the badge is given to products that offer a good combination of price, quality, and customer satisfaction.

The Amazon’s Choice badge can be seen as a stamp of approval from the company and is trusted by many shoppers. It can be helpful in making purchasing decisions, especially if you are unsure about a product.

However, it is important to remember that the badge is not always an indicator of the best product available. It is simply a tool to help you narrow down your options. Ultimately, you should read reviews and make your own decision about which product is right for you.

In Envision Horizon’s recent survey of Gen Z Shoppers, participants were asked about their sentiments towards the Amazon Choice badge. They were asked “Do you prefer to buy items from Amazon that have an “Amazon’s Choice” badge?”. 48% of participants responded yes, 52% of participants responded no, and 0% of participants responded that they did not know what the Amazon’s choice badge is.

Amazon's choice mean

The Difference Between Amazon’s Choice and Best Seller

Amazon’s Choice and Amazon Best Seller badges are two separate categories. If a product listing on Amazon has the Best Seller badge, that is indicating that the product itself has sold the most in its category of similar or competing products.

Alternatively, Amazon’s Choice badge seems more focused on positive reviews, competitive price, and quality of the product. Ranking for both of these badges would be ideal for a seller and would be great to increase visibility, click-through rate, and conversions leading to higher sales.

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Eligibility for Amazon’s Choice Badge

To set your product up for success and an opportunity at being awarded the Amazon’s Choice badge, there are a few eligibility criteria you should meet. ​​To be eligible for the badge, a product should have a rating of 4 stars or higher, with at least 70% of reviewers giving it a positive rating. In addition, the product must be competitively priced and offer fast delivery (Prime delivery is recommended).

Products that meet these criteria are then evaluated based on customer engagement metrics, such as how often customers add the item to their cart or how often they click on the product listing. Products that perform well across all of these criteria are then awarded the Amazon’s Choice badge.

How to get Amazon’s Choice for your products

While Amazon doesn’t give out exact instructions on how to get the Amazon’s Choice badge for your products, here are some tips you can follow to give you the best chance of getting one of Amazon’s sought after badges.

Optimize your product listings

First and foremost, you need to be sure your product listings are properly optimized with relevant, high-volume keywords so Amazon knows exactly what your product is and when your product should appear in the search results.

How do you find relevant keywords to add to your Amazon product listings? Jungle Scout’s Keyword Scout tool will help you discover high-converting keywords that customers are actively searching for every single day.

With Keyword Scout, you can also do a reverse ASIN search of your competitor’s listings to see what keywords they’re targeting and ranking for on Amazon.

Look for keywords with high monthly search volume (1,000+ searches per month) because you want to target keywords that customers use most.

For more information on conducting product keyword research for your Amazon products, check out our ultimate Amazon Keyword Research Guide.

Target those same keywords in your PPC campaigns

By targeting relevant keywords in Amazon PPC advertising campaigns, you have a chance of showing up high in the search results when a customer searches for that specific keyword.

This is especially important for newer products that recently launched on Amazon because your product likely won’t show high up in search right away.

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If a customer searches for your type of product, clicks on your ad and makes a purchase, this tells Amazon the specific keyword the customer used matches your product, thus moving your product higher up in the search results.

The more customers purchase your product after a specific keyword search, give your product more of a chance to receive the Amazon’s Choice badge.

Price competitively

A big factor in receiving an Amazon’s Choice badge is the price of your products. Amazon wants products on its marketplace to be priced fairly and competitively so that customers are getting the best deal possible.

Of course, you want to be sure your products are selling profitably, so your price depends on a number of factors, but be sure that your product is competitively priced amongst your competitors on Amazon.

Fulfill orders using FBA

Another big factor in receiving an Amazon’s Choice badge is fast shipping. If you use Amazon FBA (Fulfillment by Amazon) to fulfill your orders, you are one step closer to getting that Amazon’s Choice badge, as Amazon will handle all order fulfillment.

If you fulfill orders yourself or with a third-party fulfillment center via FBM (fulfilled by Merchant), make sure you ship orders out as fast as possible and with fast delivery times to better your chances of getting an Amazon’s Choice badge. However, your chances are likely much higher if you use FBA.

Increase your product reviews

I know, I know. Easier said than done. But sellers need to focus on getting reviews (with the highest possible rating) as much as possible. The best ways to get more reviews on your products is by, of course, selling a high-quality product that customers love and by using Jungle Scout’s Review Automation tool.

Review Automation is an Amazon ToS-approved solution that completely automates the Seller Central review request process for Jungle Scout users. Simply turn the tool on, and Jungle Scout will automatically send out review requests, increasing your chances of growing your review count.

Also, pay attention to the overall ratings of your reviews. If you notice lower-rated reviews, make sure you figure out what went wrong so you can try to fix whatever issue customers are experiencing.

To learn about more methods of getting reviews, check out our How to Get Reviews on Amazon in 2023 guide.

Amazon's choice mean

Above is information about What does Amazon’s choice mean? What Amazon Choice Badge that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Amazon’s choice mean. Thank you for reading our post.

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