Building strong engagement on your TikTok page takes time and strategy. One of the most effective ways to increase follower count and activity is by leveraging the comment section. By using TikTok comments strategically, you can drive up your engagement rate, increase brand awareness, and cultivate a community of brand ambassadors. If you’re new to TikTok, you might not realize the incredible potential of the comment section.
TikTok is primarily an entertainment app, and the comments play a crucial role in its appeal. In fact, almost 77% of users say they read the comments on TikTok videos. Entertaining comments can enhance a user’s experience on your page, making them feel like they’re part of something. Creating a sense of kinship and a community on your TikTok page will increase engagement and attract more followers.
How does the comment section boost engagement?
If you spend enough time on TikTok, you’ll notice comments that say “boost,” “commenting for the algorithm,” or “boosting.” When there’s significant activity in the comments section of your video, TikTok takes notice and pushes your video to more viewers and “For You Pages.” Hundreds of comments signal to TikTok that your video has viral potential, prompting the algorithm to distribute it to more and more users until engagement drops.
The existence of “boost” comments is rooted in the culture of positivity and helpfulness that TikTok fosters. You’ll often find these comments on videos where people request help or discuss important issues or causes. Regardless of the reason, comments are a crucial part of the TikTok algorithm, and leveraging them is essential if you want your video to be seen by thousands of users.
However, the comment section can be a head-scratcher for some, with internet lingo and inside jokes sometimes going over our heads. The key to navigating the latest trends and TikTok vernacular is to embrace the zany and weird. Create a space where your audience feels accepted and comfortable, so they keep coming back for more. Remember, comments are user-generated content, and it’s your job to foster a safe and entertaining environment for your viewers.
Who can leave comments on TikTok videos?
With a public account, anyone on the app can leave comments on your posts. This allows your profile to connect with a wide range of viewers. If you desire to be more subjective with your content, a private account might be more appropriate. Only your followers can leave comments on your posts when you have a private account.
There’s an additional setting where you can limit comments to “friends.” “Friends” are users who follow each other. However, this severely restricts engagement in your comment section and may discourage potential followers and customers from interacting with your brand in the future.
What you shouldn’t do in your comment section:
Before diving into valuable strategies, there are a few faux-pas to avoid in your comment section. Above all else, never hire or buy TikTok comments. A fake or insincere comment section fails to create an authentic community. It’s much more productive to nurture a genuine audience who become true advocates for your brand over time.
Another mistake to avoid is disabling comments. While it may puzzle you why anyone would disable comments, spending enough time on TikTok will give you insight. TikTok users can be brutally honest, and while feedback can help you improve, it can quickly turn into overwhelming harassment and negativity. Only disable comments if they turn into harassment. Your comment section should be a safe place for your audience. If viewers feel unwelcome, they might take their comments and engagement elsewhere. Limiting comments leads to less engagement on your page and a missed opportunity to connect with your audience. So, use the disable toggle mindfully.
How do you increase engagement in your comment section?
Now that you understand the significance of the comment section in driving engagement on your TikTok page, let’s explore a few strategies to get users commenting and skyrocket your engagement.
Strategy #1: Take community management seriously
Your comment section is where your community can flourish. Engage with your followers and commenters, making them feel heard and appreciated. Don’t let the discussion be one-sided; respond genuinely and like the best comments. Keep an eye out for negative comments directed at yourself or other commenters to ensure an entertaining and safe discussion. By widening your reach and attracting new followers, you’ll boost engagement on your page.
Strategy #2: Create a video response
To keep the conversation flowing and engage with your followers, you can create video responses or reaction videos. Choose a comment from the section and reply to it with a video that embeds itself within the comment section, visible to all viewers.
Many creators have multiple video responses on their most popular videos. If a comment section generates excellent questions, inquiries, or engaging comments, take advantage of the opportunity by creating video responses. Each video response is another chance to go viral and expand your brand’s reach. Followers appreciate it when you respond thoughtfully to their comments. Building emotional connections with your audience helps create potential brand ambassadors.
Strategy #3: Create a call-to-action
Asking your followers questions in the comment section keeps it interesting and encourages participation. A call-to-action can prompt your followers to participate in a challenge or share personal experiences. By asking questions, you create a dialogue thread, forging a stronger relationship with your viewers.
Allow your followers the space to open up and share a little about themselves. You might be surprised by the flurry of activity in your comment section. Cultivating a sense of community helps your followers feel like they belong. Additionally, you can pin a call-to-action at the top of your comment section, making it the first thing your viewers see. Your viewers can then respond to the pinned comment, creating a thread of dialogue. A thread of comments is another effective way to drive engagement and increase your video’s visibility.
Strategy #4: Comment on other videos
It’s no secret that commenting on other videos increases your brand’s reach and attracts attention to your page. When TikTok users see and like your comments on other videos, they’re more likely to click on your page and check out your content. TikTok is a two-way street, and engaging with other brands and creators is crucial to drawing attention to your videos and content. Supporting other brands and being active on TikTok shows that you’re an engaged user.
Major brands, sports teams, and large companies regularly comment on viral videos. Users appreciate when major brands interact with their content, as it shows that these brands are relatable and authentic. By using this tactic, you’ll build credibility on TikTok, leading to a natural increase in engagement.
Strategy #5: Filter out spam
As a creator, you’re responsible for managing your comment section. Filtering out spam and potentially harmful comments is part of your job. Viewers who see your comment section filled with bots, arguments, or potential bullying or harassment will be less inclined to comment. With fewer comments, your brand’s engagement decreases.
Set up community guidelines that cover harmful or spam comments. Establish which types of comments you’ll delete and which ones you’ll allow. Furthermore, determine which comments foster thoughtful dialogue. Operating with your community guidelines will enable you to create a safe and exciting environment for your viewers and operate from a place of strategy.
Bonus Strategy Tip: Utilize the Q&A feature
Although not technically part of the comment section, the Q&A feature leads to increased engagement. The Q&A feature allows TikTok users to submit questions to their favorite creators. You can then create video responses, answering your audience’s burning questions. This engagement tactic helps build relationships with your followers and potential customers.
The Q&A feature can be found on your profile, listed under your bio. TikTok users submit their questions to the submission box. As the creator, you can choose which questions to respond to, making it an opportunity to show authenticity. Taking the time to answer your followers’ questions increases the chances of them engaging with your content in the future.
With over 1 billion users on TikTok, there’s immense potential for increasing engagement and connecting with your target audience. The key to growing your follower count and engagement level is maximizing the potential of your comment section. Emphasize community management, keep your followers interested and involved, and engage with other brands and creators on the platform. By making your comment section an entertaining and safe space, you’ll witness increased engagement soon.
For more information about TikTok comments, check out the TikTok Comments Support Page.
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