With over 800 million monthly users and an average daily view time of 52 minutes, TikTok has become the hottest platform in social media. And if you want to make the most of this immense growth, there’s one thing you need: a TikTok Verified Badge.
While it’s not the ultimate solution to all your marketing efforts, being verified on TikTok can give your content an extra boost. It adds credibility and pushes your results from good to great.
So, how do you get verified on TikTok? Let’s dig into the details.
What does being verified on TikTok mean?
Before we dive deeper, let’s clarify what it means to be verified on TikTok. You may have noticed some accounts with a blue check mark next to their names—these are verified accounts. This check mark signifies that TikTok has checked and recognized the account as authentic and trustworthy.
Having a TikTok verified badge is crucial, especially for big brands looking to build trust and establish themselves as thought-leaders in their niches.
Why is getting verified on TikTok worth the effort?
There are plenty of reasons why you should aim for the TikTok Verified Badge:
- Authority: Being verified means TikTok endorses you as a trusted thought-leader, boosting your brand’s authority.
- Authenticity: Verification adds credibility to your account, making others perceive you as genuine.
- Trustworthiness: The badge establishes trust among high-profile accounts and their followers.
- Exposure: Verified accounts have the potential to reach every corner of TikTok, gaining more likes and organic growth in followers.
Sounds great, right? But here’s the catch: TikTok’s verification criteria aren’t crystal clear, so there’s no guaranteed roadmap to getting verified.
However, you can improve your chances by following some strategies. Let’s explore them.
How to get verified on TikTok?
Contrary to popular belief, the number of followers doesn’t matter. Instead, your account must be authentic, active, complete, secure, and notable. Notability comes from being talked about in the media or featured in news outlets.
To request verification within the app, follow these steps:
- Log into the app and go to your Profile.
- Select Menu and tap on Settings and Privacy.
- Tap on Manage account and then select Verification.
- Complete the steps within the app to submit your request.
Business accounts can apply for Business Verification, while Personal Accounts apply for Personal and Institutional Verification.
If you don’t see these options, it might be due to your location not supporting the verification feature.
Remember, once you receive the verified badge, it can’t be removed unless you change your username. Verified badges are tied to usernames, so changing it means reapplying for verification.
What happens when you get verified on TikTok?
Formally, nothing major changes. But you’ll likely notice an increase in traffic, interactions, and followers. People trust verified accounts more because the badge instills a sense of trustworthiness and authority. For brands, not having a blue checkmark may even make them appear fake.
Pro tips for getting verified on TikTok
Here are some steps that can improve your chances of getting into TikTok’s “royalty” club:
1 Have a sound content strategy
Don’t rely on improvisation; a great marketing strategy needs a well-executed plan. Research what works in your niche, know the best times to post, measure the impact of your videos, stay updated with trends, and use popular hashtags. Define your account’s tone of voice.
If this sounds overwhelming, you can always partner with a TikTok marketing agency to handle the grind while you focus on the bigger picture.
2 Demonstrate steady growth
Growing your account is key to getting verified. Aim for a continuous increase in followers while ensuring engagement and session times. The more watch time your videos get, the higher the chance of going viral.
Having verified accounts on other platforms or being featured in online publications can also boost your chances.
3 Interact with other users
Engage with your followers through likes, replies, duets, and comments. Make them feel appreciated and motivated to continue following you. Interacting with other TikTok users is equally important. TikTok loves active accounts, so don’t focus solely on your profile.
4 Consistency is key
Keep uploading content consistently. Aim for three videos per day to fill the top row of your TikTok account. But remember, quality is crucial. Don’t post meaningless content. High-end videos on a regular basis are vital. Consider partnering with an agency to help meet the daily quota.
5 Ensure top-notch production
Invest in pro-grade equipment to reflect the quality of your brand. Use the latest iPhone or Samsung Galaxy phones for their excellent cameras. Use a gimbal for stable footage and an external microphone for flawless audio. High-quality video editing software also makes a difference.
6 Play by the rules
It goes without saying, but adhere to TikTok’s guidelines. Violating them will decrease your chances of getting verified. Follow the rules to the letter.
TikTok verified badge for businesses
For businesses, TikTok offers a golden opportunity to engage with millions of active users. The platform’s unconventional nature allows brands to experiment and create unique content that draws audiences closer to their products and services. This fosters connections and creates a loyal client base.
If you have a history of verification on other social networks like YouTube, Facebook, Instagram, or Twitter, getting verified there first will strengthen your chances of getting verified on TikTok.
Slow and steady wins the race on TikTok
If you follow the tips we’ve shared, you’ll be on your way to receiving the TikTok Verified Badge. The time it takes varies, but here’s the good news—your TikTok marketing campaigns don’t need to wait for verification. Brands that quickly adapted to TikTok have achieved tremendous growth and brand awareness.
Interested in maximizing your presence on TikTok? Reach out to our team for a free TikTok advertising plan!
