How to Create and Sell TikTok Merchandise in 2023

TikTok has become a platform where anything can go viral at any moment. As a result, staying on top of TikTok trends and experimenting with content formats is essential. But what happens when you strike gold and amass a loyal following? That’s when you can start monetizing your TikTok success, and selling branded merchandise is one of the best ways to do it.

Why You Should Create TikTok Merchandise

Monetization options on TikTok vary depending on your account size and location. While there are programs like TikTok’s Creativity Program (formerly known as the Creator Fund) and other methods like collecting tips or offering subscriptions, the best way to monetize your audience is by starting your own business. By selling merchandise, you have full control over your brand’s look and feel, without being at the mercy of platform and algorithm changes.

Creating branded merch on TikTok is an easy way for your fans to show their support. Offering items at different price points allows everyone to participate, and the bonus is that fans become walking advertisements for your brand. Selling your own merchandise has never been easier, with customizable white-label products, print-on-demand companies, and integrations that link your TikTok account to your Shopify online store.

6 Merch Ideas for TikTok Creators

If you’re wondering what type of merchandise you can create for your TikTok fans, the possibilities are endless. Here are six popular ideas to get you started:

  1. Branded t-shirts and apparel: Printing your logo or designs on t-shirts, hoodies, hats, and socks is a classic choice that resonates with fans. You can utilize print-on-demand services or work with companies like Fanjoy for a hassle-free experience.

  2. Mugs, water bottles, and housewares: Print-on-demand companies also offer printing on items like mugs, pillows, beach towels, and blankets. This is an opportunity to let your creativity shine by offering affordable versions of your art on everyday items.

  3. Stickers, pins, tattoos, and patches: Low-cost items like stickers, pins, temporary tattoos, and patches allow fans to support you while also serving as giveaways and gift-with-purchase items.

  4. Art prints: Selling reproduced versions of your artwork or illustrations is a great way to make your talent accessible to a wider audience. Your fans will love having art prints they can display in their homes.

  5. Phone cases and tech accessories: Creating your own phone cases using print-on-demand companies is a popular choice for showcasing your artwork and branding. You can also explore other tech accessories like watch bands, laptop cases, and gaming console stickers.

  6. Niche products for a niche audience: Get creative and think about products that align with your specific content or interests. Whether it’s branded playing cards for a magician or pet accessories for a petfluencer, the sky’s the limit.

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How to Create TikTok Merchandise

When it comes to actually making your merchandise, you have a few options:

  1. Use a print-on-demand (POD) company: This is the easiest and most cost-effective way to get started. Choose a POD provider, submit your designs, and they take care of the rest, including printing and shipping the products.

  2. Create your own merch by hand: Some creators prefer a more hands-on approach and choose to make their merchandise themselves. Whether it’s printing stickers at home or working with local printers for bulk orders, this method offers more control and quality assurance.

  3. Collaborate with existing brands: If you have influence and align with a complementary brand, consider partnering up to create custom merch. This can be a win-win situation for both parties, as you introduce your followers to a great product while earning revenue.

Selling Merch on TikTok

Now that you’ve created your branded products, it’s time to sell them. While TikTok does have shopping features, setting up a Shopify store and adding the TikTok sales channel gives you more control and allows you to sync sales and inventory. Here’s a step-by-step guide:

  1. Set up your TikTok shop: Create a Shopify store and add the TikTok sales channel. This will enable you to sell your merchandise on multiple platforms and build a mailing list.

  2. Add your merchandise: Add your products to your Shopify and TikTok stores, either by creating them manually or importing them from your POD app.

  3. Promote your merch: Spread the word about your merchandise to your followers. Create TikTok videos announcing the launch and subsequent merch drops. Use your bio to link your store, consider limited-time drops, and promote your merchandise on other social media platforms.

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Monetize Your TikTok Account with Merch

By creating and selling merchandise, you can further monetize your TikTok account and turn your personal brand into a thriving business. Take inspiration from creators like Julia Roblin, who saw a direct link between views and sales. Selling branded merchandise not only gives you ownership over your brand but also diversifies your revenue streams.

So, start brainstorming merch ideas, get creative with your designs, and give your fans a chance to support you in a tangible way. With the right approach and dedication, you can transform your TikTok success into a profitable venture.

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