Are you an aspiring TikTok creator looking to monetize your presence on the platform? One lucrative avenue to consider is getting a paid partnership with brands. In this article, we’ll explore how you can land a paid partnership on TikTok and turn your videos into revenue-generating opportunities.
What Is a TikTok Paid Partnership?
A paid partnership is a collaboration between brands and content creators on TikTok. Influencers promote products and services in their videos and receive monetary compensation in return. These partnerships create personalized and engaging content that outperforms traditional in-feed ads. TikTok’s video view rates, engagement, and brand recall have all shown positive results from posts created in partnership with creators.
Enabling Branded Content on TikTok
To create branded content in partnership with brands, you must follow TikTok’s guidelines regarding sponsored posts. This includes adhering to the platform’s community guidelines and country-specific requirements. It’s crucial to make it clear which product or service you are promoting through your video or caption. You must also disclose that the post features branded content by enabling the Branded Content toggle on TikTok.
Here’s how you can do it:
- When posting, tap on More options.
- Tap on Branded Content and turn the toggle on.
Once enabled, a disclosure such as #Ad or #Sponsored will be added to your post’s description. Alternatively, you can add the disclosure yourself, after which you’ll receive a pop-up message prompting you to turn on the Branded Content toggle on TikTok.
Paid partnerships are just one way to promote branded content on TikTok. You can also engage in branded hashtag challenges, become a brand ambassador, or include affiliate links in your TikTok account to sell products and services directly.
How Much Do TikTok Sponsors Pay?
According to a recent survey, top Australian influencers on TikTok make around $71,000, surpassing what they earn on YouTube, Snapchat, or Instagram. The same survey reveals that the average influencer in Australia makes around $52,744 per year. While this figure may not seem like a lot compared to other well-paid jobs, it’s impressive considering that many influencers are younger and view TikTok as a side gig. Additionally, TikTok’s rapid growth in Australia has prompted brands to reach out to influencers directly, revealing a significant potential for increased earnings.
How to Get Sponsored on TikTok
If you’re looking to land a sponsored partnership on TikTok, here are some helpful tips:
1. Grow your TikTok following
Having a certain number of followers is essential for posting branded content on TikTok. Brands are more likely to partner with creators who have a substantial fan base, increasing your potential earnings.
2. Get to know your audience
Understanding the demographics, interests, and preferences of your followers is vital. Tailor your content to appeal to them and engage with your audience regularly, building a genuine connection that can translate into monetizing your TikTok presence.
3. Join the TikTok Creator Marketplace
The TikTok Creator Marketplace is an official collaboration platform that connects brands with influencers. To join, you need to be at least 18 years old, have a consistent posting schedule, good engagement rates, and over 100,000 followers. Once approved, you can reach out to brands and submit applications, or even receive direct sponsorship offers through in-app notifications.
4. Promote across other social media platforms
If you have a substantial following on other social media channels, cross-promoting your TikTok content can increase your exposure and attract potential sponsors. Sharing teasers on TikTok and directing viewers to the full video on platforms like YouTube can expand your reach and maximize your chances of landing sponsorship deals.
5. Cultivate your unique brand and content
Authenticity is key on TikTok. Post genuine, engaging content that reflects your personality and values. Define your personal brand and align your content accordingly to attract brands interested in collaborating with you.
6. Consistency is key
Posting regularly is essential for maintaining visibility and engaging your audience. Research shows that the best time to post on social media is at 10 am on weekdays. However, quality should never be compromised for quantity. Focus on delivering high-quality, original content that resonates with your audience.
7. Make your profile stand out
Your TikTok profile should be unique and polished. Include all relevant information such as links to other social media accounts, a business email, and a professional headshot. Clearly indicate that you are open to sponsorships and interested in creating branded content.
8. Seek inspiration from other TikTokers
Follow creators who have successful brand partnerships and observe how they promote products and services. While it’s essential to maintain your authenticity, you may gather valuable insights and ideas to differentiate yourself and stay ahead of the competition.
9. Create non-sponsored content around your favorite products/brands
Demonstrate your ability to market and sell products by creating content showcasing your favorite brands. This shows potential sponsors your sales potential and could increase your chances of securing paid partnerships.
10. Craft an impressive pitch
When approaching brands for collaborations, prepare an engaging and clear pitch. Explain why you want to collaborate with the particular brand and how you can contribute to its growth. Back up your pitch with key statistics, such as your follower count, engagement rates, and audience demographics, to demonstrate your value as a partner.
11. Make your content shine
Above all, focus on creating original, fresh, and enjoyable content. This is the best way to attract more followers and capture the attention of brands seeking collaboration opportunities.
Before You Sign the Deal
Before finalizing any sponsorship agreement, ensure you arrange compensation details, including payment terms and content requirements. Clear communication in terms of payment and expectations will help you make the most of your TikTok sponsorship.
1. What is branded content on TikTok?
Branded content on TikTok refers to any video in which creators promote products or services they’ve received something of value for from a brand. This could involve payment or gifts.
2. How many followers do you need to get sponsored on TikTok?
While there’s no specific follower count requirement to secure sponsorships, generally having more than 10,000 followers will attract attention from sponsors and lead to better opportunities.
3. How many followers do you need to get paid on TikTok?
TikTok pays around 2 to 4 cents per 1,000 views through the platform’s Creator Fund. To access the fund, you need a minimum of 10,000 followers. Unfortunately, at the moment, Australians cannot access this fund, although rumors suggest it may be launched in early 2023.
4. How do you work with brands on TikTok?
To secure a paid partnership on TikTok, cultivate your personal brand and build a following on the platform. Consider joining TikTok’s Creator Marketplace, which simplifies the process by allowing brands to discover and connect with influencers. This way, sponsors may reach out to you rather than the other way around.