Marketing Your Business on TikTok: A Pro Account Guide

About a year ago, TikTok introduced Pro Accounts: a game-changer for businesses looking to expand their reach on the platform. These accounts offer access to valuable analytics that can help you understand your audience and improve your TikTok strategy. In this article, we will explore how to switch to a Pro Account and make the most of TikTok’s analytics.

How to Switch to a TikTok Pro Account

To switch to a Pro Account, you must already have a TikTok profile. If you haven’t created one yet, now is the time to do it. Once you have a profile, follow these steps:

  • Enter your profile and tap the three-dot icon on the upper right corner.
  • Tap “Manage my account.”
  • Select “Switch to Pro Account” at the bottom of the menu.
  • Choose the category of your business or select “Public figure” or “Other” if unsure.
  • Click Next.

Accessing TikTok Analytics

After switching to a Pro Account, you can access your analytics by tapping the three-dot icon on the top right corner and selecting “Analytics” from the menu. TikTok’s analytics page consists of three sections: Overview, Content, and Followers.


The Overview page provides three graphs: Video Views, Followers, and Profile Views. The Video Views graph shows how many times your videos have been watched in the past 7 or 28 days. By identifying patterns, you can determine the best time to post new content. The Followers graph displays your follower count and growth over a specific period, helping you monitor your audience’s expansion. Additionally, the Profile Views graph shows how many users have visited your profile.

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The Content section provides insights into the performance of each of your videos. You can see how many views each video received and check specific information about individual posts, such as total play time, average watch time, and viewer demographics. Pay attention to the average watch time and compare it to the length of the video. Engaging viewers from the start is crucial for retaining their attention.


This section offers a breakdown of your followers by gender and location. While this may seem limited, it can help you understand your target audience’s interests and tailor your content accordingly. By comparing your followers to your ideal customer profile, you can determine if you’re reaching the right people and adjust your TikTok content accordingly.

Should You Switch to a TikTok Pro Account?

If you’re a small business owner, the answer is a resounding yes! Unlike some other platforms that make it difficult for businesses to reach their audience organically, there are no downsides to switching to a Pro Account on TikTok. The main advantage is gaining access to valuable analytics that can help you analyze your account’s performance and make improvements.

Now is the time to upgrade to a Pro Account and start leveraging TikTok’s analytics for your business’s success. Gain valuable insights, monitor your progress, and optimize your TikTok strategy to reach a wider audience. Don’t miss out on this opportunity!

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