Are you wondering how to identify and reach your target audience on TikTok? One of the easiest ways is to learn from your reached audience. By analyzing the data, you can gain valuable insights about who is interested in your content and what type of content they engage with the most. In this post, we will provide you with useful tips on how to increase your reached audience and define your target customers on TikTok.
What Does Reached Audience Mean on TikTok?
The term “reached audience” refers to the number of TikTok users who have seen your video at least once. To access this data, you can follow these three steps using TikTok analytics:
- Select the post you want and click on the three-dotted lines on the right side of your screen.
- Choose “Analytics.”
- Click on the “Audience Territories” section to find your reached audience.
Now that you know what reached audience means, let’s explore how to increase it.
Use Relevant Hashtags
Similar to other social media platforms like Instagram or Twitter, using relevant hashtags on TikTok can significantly increase your organic reach and views. Hashtags are used to categorize video content on TikTok. By adding hashtags to your captions, you can ensure that your videos are displayed regularly on the “For You” page, even in front of users who aren’t already following your brand. This way, you can attract new viewers who have an interest in your content topic. Hashtags also help in building a community around your brand, leading to higher engagement through likes, comments, and reposts.
Collaborate with Other Influencers
TikTok influencers, with their significant number of followers, can be a perfect channel to increase your reached audience on this shoppertainment platform. Partnering with influencers who align with your brand can help you reach a wider user base and target audiences accurately. Moreover, working with TikTok influencers can result in higher engagement rates, as they have insights into audience preferences and can create viral and original content. When choosing influencers to work with, ensure that their followers and content topics align with your target audience.
Optimize Posting Time
Posting your content at the right time can make a significant difference in its success on TikTok. You want to reach a large number of users within the first few hours of posting, as this increases the chances of TikTok algorithms showing your post on the “For You” page of more users. It’s crucial to consider your target audience’s behavior and determine the best posting time. For example, if your primary TikTok users are active from 8 p.m. to 9 p.m., make sure to publish your video during that time. Some data suggests that the best times to post on TikTok are between 6 am-10 am and 7 pm-11 pm, with Tuesday, Thursday, and Friday being the best days to post.
Run TikTok Ads
Running TikTok Ads is another excellent way to expand your brand’s reach and should not be overlooked. TikTok Ads have proven to be highly efficient in building brand awareness and reaching a massive audience. You don’t necessarily need a large budget for production; even a simple video context shot with a good-quality phone camera can work well. The authenticity of TikTok Ads, which often feels raw, builds trust and helps establish brand loyalty. TikTok provides a range of ad types to suit different business types and goals, including In-feed Ads, Brand Takeover, Branded Hashtag Challenge, and more.
Use the TikTok Promote Feature
The Promote feature on TikTok is a powerful tool that allows businesses of all sizes to reach a larger audience by generating more followers, video views, and website visits. Unlike TikTok Ads, this easy-to-use tool enables brands to promote their own organic content without the need for complex setup. With the Promote feature, you can connect with more like-minded users and expand your community on TikTok. One thing to note is that you can only promote public videos that use sounds from the commercial music library; videos with copyrighted sounds are not eligible for promotion.
How to Identify Your Target Audience on TikTok
To maximize the efficiency of your TikTok marketing strategy, it’s important to identify your target audience. Here are three key steps to help you discover your focusing audience:
Understand Your Subcultures
Spending time on TikTok will help you explore your community and understand your current audience. Pay attention to the type of content they engage with and how they interact, such as liking, commenting, or reposting. Knowing your audience’s behaviors and preferences will help you satisfy their demands. TikTok Analytics is a valuable resource for gaining audience insights, including follower lists, likes, and video comments. It also provides data on TikTok trends, audience demographics, account growth, and peak activity times.
Learn from Target Audiences in TikTok Ads
TikTok Ads Manager offers features that allow brands to create custom audiences and lookalike audiences. These tools help you identify your target audience by finding user groups that share similar characteristics with your current followers and customers. You can leverage your previous marketing campaigns or data to create custom audiences and refine your targeting. Additionally, TikTok Ads Manager allows you to target audiences based on demographic characteristics, interests, behaviors, and devices.
Engage Your Audience
Audience engagement is crucial for discovering your target audience on TikTok. It creates a sense of community, fosters brand loyalty, and provides valuable insights. When you reply to comments and start conversations with your audience, they feel heard and valued. Engaging with your audience also allows you to monitor their feedback and preferences, enabling you to create content that resonates with your target viewers.
From Your Reached Audience to a Successful Business
A large and engaged audience on TikTok provides promising opportunities to enhance visibility and build a strong community of followers interested in your products or services. Increasing your reached audience translates to higher chances of increasing your conversion rate. Don’t hesitate to try different strategies and tools, such as NestAds, to maximize your reach on TikTok. The sky’s the limit!
Remember, understanding your target audience, creating compelling content, and actively engaging with your viewers are key ingredients for TikTok success. Embrace the platform’s unique features and take advantage of its vibrant community to achieve your business goals.