TikTok has taken the social media world by storm, captivating over 1.4 billion active monthly users worldwide. It’s a hub for brands seeking collaborations with micro-influencers, with a whopping one-third of TikTok users reporting that they’ve made a purchase based on a recommendation from a fellow creator. So, if you’re dazzling the TikTok community with your jaw-dropping content, it’s about time you start monetizing your hard work through TikTok sponsorships. In this article, we’ll demystify the world of TikTok brand deals and provide you with five invaluable tips to help you land profitable partnerships in no time.
How Do TikTok Sponsorships Work?
Did you know that TikTok influencers collectively earned a staggering $55.5 million in 2021, marking a 200% increase from the previous year? Contrary to popular belief, this exponential growth is not mainly due to the Creator Fund. In fact, those partnering with brands can rake in up to $150,000 per sponsorship, while the Creator Fund pays a meager 4 cents per 1,000 views. To make substantial income, you need to crack the code on TikTok brand deals.
With TikTok sponsorships, brands compensate you for promoting their products and services to your followers. As consumers place more trust in influencers than brands themselves, this mutually beneficial arrangement helps foster increased sales for the brands while allowing you to monetize your social media influence effectively.
How to Secure TikTok Sponsorships: 5 Proven Strategies
Unless you have sponsors knocking on your virtual door, you’ll need to put in some effort to land your first TikTok brand deal. Here are five indispensable hacks to make yourself irresistible to advertisers:
1. Stand Out through Branding
With over 50,000 content creators boasting more than 1,000 followers on TikTok, it’s crucial to differentiate yourself from the crowd. Opt for a custom color palette or filter that sets your videos apart. Incorporate niche-specific hashtags and develop your own branded hashtags, just like how Khaby Lame popularized #LearnFromKhaby. Share authentic opinions and hot takes that diverge from the norm in your niche, staying true to relevant topics that resonate with your followers. Consistency in using particular fonts and layouts will also strengthen your brand identity.
2. Cultivate a Substantial Following
While TikTok’s algorithm doesn’t prioritize follower count to the same extent as Instagram or Facebook, having a significant number of followers still greatly influences sponsor interest. A minimum of 10,000 followers shows potential sponsors that you’re serious about your TikTok journey, granting you access to the Creator Fund. If you aspire to join the Creator Marketplace, you’ll need at least 100,000 followers. To attract a growing audience, encourage engagement in various ways, such as asking viewers to interact in the comments, posting regularly, stitching or dueting viral videos, incorporating trending sounds or music, and aiming to be featured on the For You Page (FYP).
3. Create Consistently Outstanding Content
It may sound obvious, but consistently producing excellent organic content is a surefire way for others to take notice. Consider experimenting with different video types, such as demos, lip syncing, how-tos or tutorials, putting your own twist on popular memes, and unboxing or review videos. Remember to maintain a daily posting routine to show potential sponsors the extent of your creativity.
4. Enhance Your Profile Allure
When reaching out to companies for TikTok brand deals, they’ll inevitably check out your profile to assess your compatibility with their campaigns. Just like how you would meticulously curate your dating app profile, make your digital real estate count. Spruce up your profile by uploading a professional headshot as your profile picture, linking your Instagram and YouTube accounts, and crafting a concise tagline that reflects your identity and content creation style.
Additionally, take advantage of TikTok’s one permitted profile link. Instead of agonizing over which link to promote, leverage a versatile link-in-bio tool like Hype. It allows you to expand your online presence beyond TikTok, share contact information with brands, capture phone numbers from fans for direct communication, and showcase a portfolio highlighting your diverse talents. Create a free Hype link to establish a captivating personal brand.
5. Assemble a Compelling Media Kit
Brands appreciate legitimacy, and nothing showcases professionalism like a well-crafted media kit. This beautifully designed document provides brands with key information about your offering. Ensure it includes details such as your audience demographics, engagement rates (accessible via a Pro account’s analytics), your collaboration methodology, payment terms, and contact information. By presenting a comprehensive media kit, you’ll establish yourself as a reliable and impressive partner worth considering.
With TikTok being a flourishing platform for brand collaborations, now is the perfect time to unlock the full potential of your TikTok influence through sponsorships. By implementing these proven hacks, you’ll position yourself as an irresistible choice for advertisers. Remember to stay true to your niche, foster an engaged following, consistently produce remarkable content, bolster your profile allure, and showcase your professionalism through an impactful media kit. Embrace the boundless opportunities that await you on TikTok, and let your creativity guide you towards lucrative brand partnerships.
Note: The image above was sourced from the original article.