The Ultimate Guide to Optimizing Your TikTok Posts in 2023

In the ever-evolving landscape of social media, TikTok has emerged as a formidable platform for businesses to engage with their audience. But here’s the thing: there’s no one-size-fits-all approach when it comes to TikTok marketing. While there are studies offering statistics on the best time to post on TikTok, you need to consider your unique audience and their online habits. In this guide, we’ll help you create a data-backed TikTok posting schedule tailored specifically to your business. Plus, we’ll share some bonus tips to boost engagement. So, get ready to captivate your audience and make waves on TikTok!

Does Timing Really Matter on TikTok?

Absolutely! However, timing alone won’t guarantee success. Quality content that resonates with your audience is the true key to TikTok success. You see, when someone opens TikTok, the first thing they see is a curated collection of content on their For You Page (FYP). If your post lands on the FYP, your organic reach skyrockets. The TikTok algorithm considers two crucial factors for FYP placement: relevance and engagement. By posting fresh content when your current users are most likely to be active, you increase your chances of getting early engagement and, therefore, being discovered by new users.

Discovering the Best Time to Post on TikTok

Finding the best time to post on TikTok requires a bit of trial and error. However, if you’re just starting out, you can use some recent studies as a starting point. Let’s take a look at their recommendations:

  • Hootsuite suggests 7 p.m. on Thursdays
  • Sprout Social recommends 2 p.m. to 6 p.m. on Tuesdays
  • Influencer Hub proposes 9 a.m. on Tuesdays, 12 a.m. on Thursdays, and 5 a.m. on Fridays

While these studies offer slightly different insights, some common conclusions can be drawn:

  • Weekdays outperform weekends
  • Posting before or after the traditional workday is a safe bet
  • Tuesdays and Thursdays are generally the best days to post
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It’s important to note that TikTok encourages releasing new content up to four times a day. So, don’t limit yourself to specific days but spread out your posts. As you gather data and learn about your audience’s activity patterns, you can refine your TikTok schedule for optimal engagement.

The Best Time to Post on TikTok by Day

To develop a daily TikTok schedule, let’s refer to the Influencer Marketing Hub study, which utilized a dataset of 100,000 posts. Here are the recommended posting times (in Eastern Standard Time):

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 p.m.
  • Thursday: 9 a.m., 12 p.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 4 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

Keep in mind that these times are based on the Eastern Standard Time zone. If your target audience resides in a different time zone, make sure to adjust your posting times accordingly. Now that you have a handy chart with the best times to post on each day, you’re well-equipped to maximize your TikTok engagement!

How to Find Your Ideal Posting Time on TikTok

While the above averages provide a starting point, diving into your own data is where the real magic happens. Follow these steps to discover the best posting times for your business on TikTok:

1. Get to Know Your Audience

Understanding your audience is crucial for any social media marketing strategy. Imagine a typical day for your target customers. When are they busy, bored, or in a social mood? For example, if your audience consists of kids, posting right after school might be prime time. On the other hand, if you’re targeting working professionals, lunchtime or late at night might be more effective. By getting inside your audience’s heads, you can determine when they’re most likely to be active on TikTok and tailor your content accordingly.

2. Utilize TikTok Pro Analytics

Switching to a TikTok Pro account is a simple and free process. Head to your profile, tap the hamburger icon in the top right corner, and select “Privacy and settings.” From there, switch to a Pro Account. Once you’ve set up your Pro Account, you’ll have access to valuable analytics. Tap on the hamburger icon, then “Privacy and settings,” and finally “Analytics.” This section provides insights into important metrics such as video views, profile views, follower count, and more.

3. Determine Your Audience’s Time Zone

Consider the time zone in which your audience resides. If your business is based in New York, but your customers are primarily located on the West Coast, posting according to Eastern time won’t be effective. Make sure to target the right time zone when scheduling your TikTok posts.

4. Discover Peak Engagement Times

TikTok analytics showcase when your current followers are most active on the platform. This information is valuable for scheduling your posts. However, keep in mind that these engagement times should only serve as a starting point. For example, if the peak attention time is 6 p.m., you might want to schedule your post around 1 p.m. This allows your video to accumulate engagement over time and peak at the perfect moment, maximizing its impact.

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5. Analyze Your Best Posts

Learn from your most successful TikTok posts and identify any patterns. By observing when these posts were published and comparing them to their performance, you can refine your posting strategy. Take note of the day and time posted, likes, comments, shares, average watch time, views, traffic source, and territories reached. This analysis will help you understand which types of content are most effective and when to post them.

6. Leverage Insights from Other Social Media Platforms

If your TikTok account is relatively new and lacks sufficient data, turn to the analytics of your other social media channels. While the posting schedules for Instagram and TikTok may differ, understanding your audience’s demographics and online habits on other platforms can provide valuable insights. Some social media management tools even offer recommended posting times based on past engagement and views.

7. Study Your Competitors

Take a look at accounts that are popular with your target audience. While no two accounts are the same, observing the posting patterns of successful TikTok creators can give you a general idea of when to post. Ride on their coattails until you have your own data to rely on!

8. Adapt to Seasonal and Holiday Behavior

Keep in mind that audience behavior may vary during different seasons and holidays. For example, parents with school-aged children may have different online habits during summer break. Additionally, holidays can affect user behavior, resembling weekends rather than typical weekdays. Be aware of these shifts in behavior and adjust your posting times and content accordingly. By paying attention to the impact of seasons and holidays, you’ll be better prepared for future opportunities.

Bonus Tips to Boost Engagement on TikTok

Now that you have the knowledge to optimize your posting schedule, let’s explore additional strategies to enhance user engagement on TikTok:

1. Go for Creative Relatability

Surprise, familiarity, and relatability are the winning recipe for TikTok content. Combining the “shareable sweetspot” of relatability with a unique twist captures the internet’s attention. Unleash your creativity and provide content that’s simultaneously familiar yet presents a fresh perspective.

2. Utilize the Headline Approach

Craft compelling headlines that pique curiosity and incite action. Effective headlines for TikTok videos often make bold claims, pose questions, reveal surprising facts, or evoke emotions. Incorporate music, movement, and emotion into your videos to hook viewers.

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3. Diversify Your Content

While dance videos are popular on TikTok, broaden your horizons with diverse content formats. A study by Semrush found that videos featuring individuals speaking within the first three seconds are more likely to go viral. Experiment with different formats, themes, and genres to find what resonates with your audience.

4. Keep it Snappy

TikTok continues to allow longer videos, but shorter content still reigns supreme. The ideal TikTok video length falls between 21 and 34 seconds, according to TikTok’s recommendations. However, don’t be afraid to experiment with longer formats to see what works best for your audience.

5. Stay Positive

Happiness and humor rule the TikTok realm. Semrush’s study discovered that 58% of viral videos evoke feelings of joy and laughter. Infuse your content with positivity to establish a connection with your audience.

6. Establish a Posting Rhythm

To increase your chances of appearing on users’ FYP, TikTok suggests posting between one and four times per day. However, strive for quality over quantity. Find a format, theme, or genre that resonates with your audience and create variations on that theme. Remember, every post should be crowd-pleasing and captivating.

7. Embrace Trends and Challenges

Don’t shy away from viral trends and challenges. Utilize popular sounds, participate in challenges, and collaborate with other creators through duets. TikTok songs and hashtags open doors to endless threads of videos, providing an opportunity for your content to catch the attention of viewers.

8. Be Authentic

Above all, be true to yourself. TikTok thrives on authenticity, and viewers can sense when someone is trying too hard. Embrace your uniqueness, have fun, and let your genuine self shine through. By staying true to your brand and values, you’ll establish a deeper connection with your audience.

Frequently Asked Questions about Posting on TikTok

Here’s a quick Q&A session to address some of the most common questions regarding TikTok posting times:

Does the time of day impact TikTok posts?

Yes, but posting at optimal times is only effective if your content is already high-quality and relevant. Posting at the right times can help you gain early engagement, significantly increasing your chances of appearing on the TikTok FYP.

How frequently should I post on TikTok?

TikTok suggests posting one to four times per day. However, the optimal posting frequency varies for each business and audience. Experiment with different posting frequencies to find your sweet spot. Remember, prioritizing quality content over quantity is key – posting more poor-quality content can harm your brand.

How can I gain popularity on TikTok?

Posting at the right times is just one piece of the puzzle. To gain popularity on TikTok, you need to follow trends, develop a solid strategy, and create captivating content. You can also consider utilizing paid TikTok ads to boost your visibility.

The Recap: Finding the Best Time to Post on TikTok

In conclusion, TikTok presents a vast audience and offers high organic reach. To engage as many users as possible, you must leverage the right content, frequency, and timing. While finding your optimal posting times will involve experimenting and analyzing data, you can start with the best average times – Tuesdays and Thursdays, before and after the traditional workday. Once your posts start gathering interest, utilize TikTok analytics to refine your strategy. Test different posting times and days, monitor engagement metrics, and download results from your TikTok Pro account for comprehensive analysis. So, get ready to inspire, entertain, and connect with your target audience on TikTok. Don’t leave them hanging – start posting and unlock the potential of this vibrant platform!

Pro Tip: Looking for more insights on optimal posting times and strategies? Check out our articles on the best times to post on Instagram and Facebook!

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