When you open your TikTok app, you’re greeted with a page of videos labeled “For You.” This curated collection is tailored to your taste and interests based on your past behavior on the app. It’s the holy grail of TikTok success, as having your content featured on people’s “For You” pages means gaining recognition and reaching a wider audience.

TikTok’s “For You” Page is Similar to Instagram’s “Explore” Page

TikTok keeps the specifics of its algorithm under wraps, but it works similarly to Instagram’s “Explore” page. The goal is to suggest new content based on what you’ve viewed and liked in the past. However, there’s a key difference: TikTok’s “For You” page is the app’s landing page, showcasing content from strangers first. This makes it crucial for aspiring TikTok influencers to get their videos featured on these pages, as it’s where most users start their TikTok journey.

How TikTok’s Algorithm Works

TikTok’s algorithm is a major contributor to its success. It constantly seeks new songs to share with viewers instead of relying on existing celebrity and influencer content. This means that anyone can build an audience and gain fame on TikTok, but they must work to keep their videos visible to new people. TikTok rewards creators for holding viewers’ attention. The longer someone watches your video, the better it performs in terms of engagement and visibility.

What Should You Do to Get on TikTok’s “For You” Page?

1. Create High-Quality Content

The most important requirement for your videos to appear on users’ “For You” pages is to produce high-quality content. TikTok won’t showcase low-definition, poorly shot, or uninteresting footage. Even with inexpensive phones, you can capture HD videos and upload them easily thanks to abundant bandwidth in most countries. Make sure your videos are visually pleasing and captivating to retain viewers’ attention.

2. Make Shorter Videos

Completion rate is a crucial factor in TikTok’s algorithm, so aim to create videos that viewers will watch until the end. Shorter videos increase the likelihood of holding their attention. However, remember that quality is still paramount—your video should be long enough to convey your intended message effectively.

3. Add Music to Your Videos

Music is part of TikTok’s DNA. The platform has collaborated with major music studios to provide short music excerpts for users to incorporate into their videos. You have access to a vast library of music tracks within TikTok, ensuring you can find the perfect background sound. Including trending music in your videos can enhance your chances of being featured on users’ “For You” pages.

4. Don’t Forget to Use Popular Hashtags

While users don’t search by hashtags on the “For You” page, including popular ones relevant to your video’s content is essential. Some claim that targeted tags like #foryou or #foryoupage can improve your chances, but opinions differ. Experiment with hashtags to see what works best for increasing your videos’ visibility.

5. Make Engaging Content

Your videos need to captivate and interest viewers. TikTok customizes each user’s “For You” page based on their tastes and interests, so it’s important to create content that appeals to a broad audience or target a niche with passionate enthusiasts. The happier you make potential viewers, the more likely they are to engage, leading to improved rankings and future success.

6. Keep Up with the Trends

TikTok favors videos that align with current trends and challenges. Staying updated on popular formats and participating in relevant hashtag challenges can boost your chances of being featured on the “For You” page. Trends can encourage viewers to watch until the end, especially if you structure your video to reveal the challenge’s achievement in the final seconds.

7. Remember to Engage

Social media is meant to be social, and TikTok is no exception. Interacting with your followers and others who engage with your content can positively impact your visibility on the platform. TikTok’s algorithm appears to reward creators who actively engage with their audience through likes, comments, and other interactions.

Not All Theories Work in Practice

While TikTok chooses not to disclose the inner workings of its algorithm, some theories and suggestions have emerged. However, many lack empirical evidence. For example, using hashtags like #foryou or #foryoupage may not have a significant impact on your video’s visibility and could limit your ability to utilize relevant, meaningful hashtags. Always focus on creating high-quality content and attracting viewers interested in your niche.

In conclusion, whether you’re an aspiring TikTok influencer or simply want your videos to reach a wider audience, following these strategies can increase your chances of being featured on users’ “For You” pages. Remember, the quality and engagement of your content are crucial, so keep creating, stay up to date with trends, and interact with your audience. Happy TikToking!