What font does Amazon use? What Are Amazon Font Types?

What font does Amazon use? What Are Amazon Font Types? Founded in 1994, Amazon is now known as a worldwide e-commerce company that provides one of the most comprehensive e-commerce services in the world. There is little wonder why this company is so well-known; it provides arguably the best service in this field as well as great prices for a wide range of quality products. In the time that the company has existed, it has built a very memorable image, which includes the famous Amazon font.

The Amazon font is one of the best fonts by companies when it comes to readability; at least the company claims so. The fonts that are used on Amazon are designed in such a way that they provide clear readability on all screens – from large screens to tiny, mobile screens. Not only that, but they bring a recognizable quality that only an Amazon font does.

What font does Amazon use?

Amazon Ember is Amazon’s master brand font for all services and products. The sans-serif font is seen across the website and all Amazon apps and is easy to read and recognizable for customers shopping online. Amazon Ember was introduced in 2016 for the Kindle Oasis e-reader.

If you want to learn more about the types of fonts used by Amazon, whether you can download Amazon’s fonts, and what other fonts are similar to these fonts, keep on reading!

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font does Amazon use

What Are Amazon Font Types?

The primary Amazon font types are Ember and Bookerly, with Ember primarily used in regular or italic style for all written content on Amazon.com.

Occasionally, depending on the connection and the fonts available on your computer, you may see Times New Roman or Arial.

Note that the font for Amazon Kindle depends on which generation you have. Bookerly is the standard default on older Kindles, but Amazon Ember is now available on newer versions.

Ember was introduced for the Amazon Oasis e-reader and implemented across the entire website.

You can tell the difference between these two fonts because Ember is a sans-serif font whereas Bookerly is not.

The small lines at the end of the larger letter strokes in serif fonts like Brookerly enable easy, comfortable reading on the Kindle.

What Fonts Are Similar To Amazon’s?

Several fonts, such as Lato and Roboto, look like Amazon Ember and have nice clean lines that make them easy to read. Other popular alternatives are Ubuntu and Sofia Pro Semi Bold.

For Bookerly, similar serif fonts are Apolline, Vega, Weiss, Caecilia, and Baskerville.

While reading on an Amazon Kindle, you can choose between the standard Ember or Bookerly for your device or select from various standard fonts.

Note that all fonts used by Amazon are designed to be easy to read across different devices.

This is because readability and print-like layouts are Amazon’s top priorities when designing and installing fonts for its website and gadgets.

Have Amazon Logo Fonts Changed Over Time?

Amazon fonts have changed several times since the company was founded in 1994. The Amazon logos are a great example of the company’s evolution over the years.

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There have been six different logos of Amazon, all during the first six years of the business until the company settled in 2000 on the logo millions currently recognize worldwide.

The Amazon logo font is Officina Sans Bold, a sans serif typeface that appears above the yellow arrow and curves upward to create a smile.

For those interested in using a similar font, Franklin Gothic and Rotis Sans Serif are similar to the Officina Sans Bold font used in the Amazon logo.

font does Amazon use

Have Amazon Web Fonts Changed Over Time?

Although it has been over two decades since the Amazon logo changed, the web fonts have been updated more recently.

Amazon Ember and Bookerly were the latest updates in 2015/16 as the company’s popularity skyrocketed.

With technological advancements and new gadgets like Amazon Echo, the Ember font has been applied across Amazon apps too, even if there are other font options.

In 2018, Amazon tested Bookerly on the website and got mixed reviews, with some people finding it easier to read but other shoppers feeling like the website had changed too much.

In response to that feedback, Amazon has continued using Ember for the website.

Are There Different Styles Of Amazon Fonts?

Amazon Ember and Bookerly have several weights, which Amazon uses according to the display resolution.

For Ember, the available weights are thin, light, book, regular, medium, semi-bold, bold, and heavy. Menus, screen texts, and digital reading displays all use different weights.

Additionally, Amazon’s official description of Ember highlights its subtle softness around the edges and corners. Its refined weights make the Ember font ideal for headlines across the website.

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Bookerly has three weights: light, regular, and bold, and these can be adjusted along with font size while reading on your Kindle.

Can I Download Amazon Fonts?

Amazon Ember is used for Alexa Home and Echo branding, and downloads for this font are available for these devices on the Amazon developer website.

This downloadable font folder also includes Amazon typeface library usage guidelines with detailed descriptions of the fonts and how Amazon uses them for marketing and branding purposes.

If you don’t want to download these fonts and follow Amazon’s guidelines, it’s best to use one of the similar alternatives, like Roboto or Lato.

If you want to know more about Amazon, you can also see our related posts on why Amazon is so cheap, if Amazon is safe, and why Amazon is so successful.

The Amazon Font for Web and Kindle

Not too long ago, Amazon has released Bookerly as its default font for Kindle Paperwhite. This change happened in 2015, and the font that was implemented had a large amount of success. It is reportedly much easier on the eye and also allows users to read the text much easier and quicker.

This font represents a slight change from the previous Amazon font, which was the Ember font. Amazon now uses Bookerly as its default font for texts on the website, as well. It is not a massive change, but it is rather subtle; but it does offer a refreshing font, which is a bit more readable than the previous font. The difference is that Ember was a font that was derived from the Arial font family, while Bookerly is a serif, which means that it is a bit more ornate and a bit more decorated.

font does Amazon use

Above is information about What font does Amazon use? What Are Amazon Font Types? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of font does Amazon use. Thank you for reading our post.

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