Submarks: Enhancing Your Branding Strategy

Most people use the term “logo” to encompass any image or mark representing a brand. However, there are subtle differences between logo variations. A logo is a graphic mark or symbol used to promote public identification and recognition in diverse contexts such as websites, banners, packaging, and print ads. Nevertheless, there are instances where you may need a variant for smaller applications or where your brand recognition needs a boost. This is where submarks come into play.

What Exactly Is a Submark?

Put simply, a submark is a simplified version of your logo that can be easily used on a smaller scale. It is an extension of your primary logo, rather than a separate entity. While a submark eliminates text and may rearrange elements from your logo, it maintains the core aesthetic and contributes to brand recognition.

What is a Submark

The most effective submarks blend cohesively with your overall branding. This means utilizing the same fonts, color scheme, textures, and stylistic choices throughout. However, don’t overthink it! Sometimes, focusing too much on proper branding can hinder flexibility and impact. Just like dressing for different occasions, your branding should reflect your tastes while adapting to the environment it’s in.

When Should You Use a Submark?

Submarks find their purpose in various scenarios. Here are a few situations where submarks shine:

  • Social media profile pictures
  • Smaller merchandise like stickers or magnets
  • Website favicons
  • Website footers
  • Backs of business cards or t-shirts
  • Email signatures
  • Watermarks

Feel free to create a submark for each service you provide to maximize their impact.

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Remember, submarks should contribute to your overall brand strategy without becoming a distraction. You don’t need to strictly adhere to design “rules.” However, keep in mind that the most effective submarks strike a balance between text and iconography. If you want to add a fresh touch to your brand or stay up-to-date while maintaining recognition, incorporating a submark can be a powerful strategy.

Examples of Submarks

Let’s Elevate Your Branding

If you’re looking to create or refresh a logo or submark, we’ve got you covered! Our team at Advokate specializes in crafting visually appealing and impactful branding strategies. Visit us at to learn more and take your brand to new heights.

Remember, submarks are just one tool in your branding arsenal. Strategically use them where they make the most sense, and watch your brand recognition soar.

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