What is a Twitter DM? How to Send a Twitter DM? As a business, have you ever wanted to “slide in the DMs” of a potential client or customer? Lucky for you, there are ways to use Twitter DMs to engage your audience and ultimately grow your business.
Throughout this article, we’ll walk you through how to send a DM and the various ways you can use Twitter DMs for marketing.
Let’s dig in.
What is a Twitter DM?
A Twitter DM, or direct message, is a private message between you and another Twitter user. It doesn’t appear on your feed and isn’t accessible by anyone except for you and the person you messaged (or who messaged you).
Users are also able to create group direct messages to hold private conversations with multiple people at once.
Users can send basic text messages, tweets, images, videos, GIFs, and emoji all via Twitter direct messages. In fact, DMs have a 10,000 character limit, allowing you to have in-depth, one-on-one conversations or send simple, quick replies.
How to Send a Twitter DM
If you’ve never sent a direct message on Twitter before, you might be wondering exactly how to do so. There are a few different methods, so we’ll walk you through each.
First, you can create a new message right from the Messages tab at the bottom right corner of your screen. Click the icon with the envelope and a plus sign to start a new message.
From here, you’ll be able to choose from users you’ve messaged recently (if any) or search Twitter to find a specific user.
Another option is if you find a tweet that you want to share with someone. At the bottom of the tweet, click the Share icon to find the option to Send via Direct Message.
From here, you’ll pull from the same list to find—or search for—the user you want to send the tweet to.
And the last option is to head directly to the person you want to message’s Twitter profile. The option won’t appear on everyone’s inbox due to their message settings. Some users set it so that only people they follow can DM them while others allow anyone to DM them.
If you’re able to message the user, you’ll see the envelope icon at the top of their profile:
Click it to be taken to your message inbox with a brand new DM to your selected user open. Then you can simply type in your message to them and hit send!
Ways to Use Twitter DMs for Marketing
Now that you know a bit more about what Twitter DMs are and the different ways you can send them, let’s talk about all the ways you can use this communication outlet for marketing your business.
Let Anyone DM You
As I mentioned, you can change your message settings to allow only people you follow to message you or have anyone on the app message you. (Note that messages from people you don’t follow will appear in a separate “Message Requests” folder and you can decide whether or not you want to receive them.)
As a brand, it’s a good idea to have your DMs open so that anyone can message you, whether it’s an existing customer with a customer service issue, an interested customer who wants to learn more, or even an influencer (more on that next).
To update these settings, click the More option in your left-hand sidebar, then click Settings and privacy. You’ll be taken to this menu:
Then, head down to the Privacy and safety menu to access your privacy settings. Click the Direct Messages menu option so you can toggle on the option to allow messages from everyone.
Allowing anyone to DM you gives you access to interactions with customers that you might not otherwise be able to have.
Connect With Influencers
Another way to utilize Twitter DMs for marketing your business is to connect with influencers. Influencer marketing is a great strategy for reaching even bigger audiences, and many industry influencers have a presence on Twitter.
Start by using Twitter search to find influencers and industry experts that are related to your niche and the products/services you offer. Then you can start a direct message conversation to discuss a partnership.
Talk about how your brand relates to their target audience and open the door to a potential influencer collaboration. From there, you can move the conversation to email or continue to discuss the logistics of your partnership via Twitter DM.
Reputation management is all about managing and monitoring the way that your customers perceive your brand online (i.e., your overall reputation). And customer service is a big part of this.
This is why it’s a good idea to use your Twitter DMs for customer service conversations. There are a couple of different ways you can do this.
First, you can monitor brand mentions so you’re able to respond to anyone talking about your brand on Twitter. Customers may tag your Twitter handle directly, making it easy to find, but conducting regular searches of your brand name is a good way to catch any others.
With this, you’re able to funnel all customer service inquiries into one single online location—aside from your website.
Using Twitter for customer service should just be one part of the overall customer service experience, though. From here, you can gather their email address and other information to direct them over to your support team.
Offering support like this on social media is a great benefit for customer service, but it shouldn’t completely replace your support process.
Just like with Facebook and Instagram, brands can also set up automated chatbots with their Twitter direct messaging. This is a great strategy for greeting customers who might be nervous about reaching out to a brand on Twitter.
With a chatbot, you can set up your automated welcome message that helps guide users and offers value right from the start. Alongside that initial message, consider adding a few clickable options to help the user get the help they’re looking for, creating better-personalized customer experiences.
However, Twitter chatbots can do more than wait for customers to start a direct message chat with you. The platform also has the option to create chatbot experiences based on an initial tweet.
Take a look at this case study of Samsung’s Twitter promotion. They created a tweet with an image and a customized direct message button that led users to their private messaging.
Users who click the “Find your ideal TV button” are then led to the direct messaging interface so they can interact with Samsung’s Twitter chatbot.
Customer interactions with businesses aren’t always exciting, so creating an experience like this is a great way to get users excited about DMing your brand.
How Do I Know If I’ve Received a DM?
You can be notified of new DMs within X, or with a text or email notification if you have your account set up that way.
Within X, when you receive a DM, an alert will show up in the left rail of your home screen in the form of a bubble with a number in it next to the Messages link. The number refers to how many new DMs you have.
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