What is Amazon affiliate program? What affiliate marketing?

What is Amazon affiliate program? What is affiliate marketing? If you’re aiming to grow your ecommerce business and income, then implementing an affiliate marketing strategy may be the answer. Even if you’ve already adopted this strategy, it’s not too late to double down.

Amazon hosts one of the top affiliate marketing programs. With more than 900,000 affiliates, Amazon’s program has an extensive network and can be an effective marketing resource.

What is Amazon affiliate program?

The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program. It’s free for website owners and bloggers to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees.

Still not sure what affiliate marketing is or what it’s all about? Or unsure whether it’s right for you?

Amazon affiliate program

What is affiliate marketing?

Affiliate marketing is a marketing tactic where an online retailer gives niche website owners the ability to create unique product links (called affiliate links). The website owners must promote the link; in exchange, when someone visits the link and makes a purchase, the website owner automatically receives commission. As an affiliate, you only make money once the link is used in a transaction.

Affiliate marketing is right for you if you already own a website or blog and your content offers opportunities for product mentions. For instance, if you own a recipe blog, you can create links for product ingredients.

It’s not the best fit for you if you sell products directly on your website, although you can use a mixture of product selling and affiliate selling to earn money.

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How does the Amazon Affiliate program work?

In the Amazon Affiliate program, associates earn commission by creating unique product links, promoting the links on their website, and driving referral traffic back to Amazon. Here’s how it works:

  • Website owners create an Amazon Affiliate account on the platform.
  • Amazon gives each website owner a unique Associate ID.
  • Once the application has been approved, associates can begin creating affiliate links in their Amazon portal.
  • Associates then place the links in blog posts or other parts of their website.
  • Once someone clicks the link and makes a purchase, the associate earns commission.

The commission rate differs depending on the product category. For instance, if you run an automotive blog, you can earn 4.50% from each sale. If you sell three car parts at $1,000 each in one day, you’d make $135 from those three transactions. If you sell the same product 30 times per month, you’d make $1,350 every month.

At the beginning of your Amazon Associate journey, the numbers can skew on the low side, so be sure to have another form of income in addition to being an Amazon Associate.

Before signing up on the platform, it’s important to review the Amazon Affiliate program’s commission rate per product category. That way, you can calculate how much you can potentially earn depending on your website’s niche.

Amazon affiliate program

Amazon Program Requirements and Rules

Being an Amazon Associate is a great way to monetize passion projects or make supplemental income from your brand. However, Amazon has requirements for associates to follow once you are accepted into the affiliate program, so it’s best to understand those before you dive in.

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After you sign up, you’ll need to think about the requirements for the application review process. Amazon requires new affiliates to make a minimum of three sales during their first 180 days. If you fail to do this, your account will be closed. However, you can reapply for the Amazon Associate program after you’ve made adjustments to your site.

The Associates team also reviews websites, mobile apps, and social network accounts. They’re looking for consistent, fresh, and original content that brings value to Amazon customers.

Other requirements are in place for ethical promotion as well as preventing associates from gaming the system. Noncompliance may result in being banned from the program. Here are some of the big ones to keep in mind:

  • You must disclose on your site or in your communication that you may be eligible to earn from your recommendations.
  • You must not make false or deceptive claims in your recommendations.
  • Your website must not contain unsuitable, explicit, or harmful content.
  • Avoid referring to prices (with some exceptions) since prices frequently change.
  • Do not use Amazon affiliate links in offline promotions, eBooks, or email.
  • Do not use link shorteners on affiliate links.
  • Do not use unapproved Amazon trademarked materials that may misrepresent your relationship with Amazon.

You can read Amazon’s full policy here. It’s also a good idea to review the operating agreement for associates for other requirements.

Note: Amazon’s affiliate program is one of the most popular programs. As of 2021, it’s the top affiliate marketing network in the world, with over 900,000 affiliates. But it isn’t the only one. There are other affiliate programs out there that are worth trying if you don’t qualify to become an Amazon Associate.

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Why you should become an affiliate marketer for Amazon

Everybody loves an additional income. That is a no-brainer. Amazon’s affiliate program is better than most though. Here are some reasons you should sign up to become an Amazon associate.

  • It’s easy to start: All you need to do is sign up. Amazon might take a while to approve your registration. However, once you’re an Amazon associate, you can jump right in and start sharing affiliate links.
  • Amazon is a trusted brand: Amazon is the biggest online retail platform in the world. It is a trusted and well-known brand. Your website users/visitors will know exactly what your affiliate link redirects to, and will not be hesitant to click that button. Credibility counts for a lot online!
  • Choices, choices, and more choices: You’ll never have to worry about what you want to advertise. There are over 120 million products being sold on Amazon, so you’ll never have trouble finding the right product to advertise on your platform. Products are not the only things you can advertise as an affiliate, so you’re spoiled for choice. We’ll look into your options as an affiliate later.
  • 24 hours of profit: Remember when I said associates get paid for every product purchased by a consumer within 24 hours of clicking the affiliate link? Well, that is a good deal. What does this mean? If a consumer clicks your affiliate link for a moisturizer and purchases that product, you get a percentage of the sale. Great so far? It gets better. You get a cut for every other product that customer purchases within 24 hours of clicking your link. Did they buy some batteries? You get a percentage of that sale too. Maybe a toothbrush? That’s right, you’re getting paid!

Amazon affiliate program

Above is information about What is Amazon affiliate program? What affiliate marketing? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Amazon affiliate program. Thank you for reading our post.

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