What is Amazon Store? Who should use Amazon Stores?

What is Amazon Store? Who should use Amazon Stores? As a small business owner, you probably know how hard it can be hard to differentiate yourself from other companies within your market. That can be especially true on the Amazon seller marketplace, since Amazon is so saturated with products from nearly every industry. However, the online retailer offers a solution in Amazon Stores.

What is Amazon Store?

Amazon Stores are high-quality, image-rich webstores that sellers can create on Amazon. They’re landing pages meant to convert potential customers to buyers and encourage repeat purchases from current customers. An especially strong Amazon Stores page can stand in for your business website if you only have money to invest in one of the two.

The Amazon Store for the brand Lark & Ro is a great example of what an Amazon Store should look like. Its eye-catching top banners appear customized and elevated above the typical Amazon storefront aesthetic. Keep scrolling and you’ll see products. The idea is that you’ll catch the customer’s attention with a sleek design and then smoothly transition them to making a purchase.

Amazon Store

How large is the Amazon Seller marketplace?

Amazon Stores caters to over 30,000 small and midsize businesses originating from every state in the U.S. and more than 130 countries. Collectively, these businesses have sold over 250 million items to over 70 million customers. There are around 30 main product categories and over 25,000 subcategories to help customers narrow their searches.

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In addition, around 85% of brands that use Amazon Stores say the service has helped them add new jobs. For stores not selling through Amazon, the corresponding figure is 52%. According to Amazon’s Small Business Impact report, small businesses selling on Amazon have created more than 1.8 million jobs. Additionally, through Amazon Business, small businesses can access more resources in greater volume at lower prices.

Who should use Amazon Stores?

Amazon Stores provides the most benefit to businesses that want to grow their brand but have hit a wall in terms of marketing. A visually appealing online storefront can help newer organizations create a brand-tailored shopping experience that attracts a loyal customer base and keeps them coming back. Additionally, the included analytics tools that measure the storefront’s effectiveness can help businesses further refine their brand image.

Web development can be expensive, especially for an e-commerce website. Costs vary, but a basic small business website can cost $1,000, while a custom e-commerce website can cost up to $10,000. For many small businesses, either expense might be prohibitive, but not having an e-commerce website can limit sales and lead to missed revenue opportunities.

Amazon Stores offers a cost-effective alternative for small businesses that want to create an e-commerce website but don’t have the budget for custom web development. To qualify for Amazon Stores, you need a Professional seller account, but the Amazon Store itself is free of charge. A Professional seller account costs $39.99 per month – much more manageable to most small businesses than a $10,000 upfront investment in web development.

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Amazon Store

How Amazon Stores adds a new element to selling on Amazon

Selling on Amazon is a lucrative business, and selling your products via Amazon Stores can allow your small business to shine. One of the strengths of owning a small business is your connection to the community and the products you create. Use that connection to build your brand’s story and create a product that people will want, no matter where in the U.S. they live.

What are the benefits of an Amazon Store?

There are a host of valuable reasons to creating an Amazon Store. Here are some of the top benefits of having an Amazon Store for brands:

  • Brand Visibility: Amazon Stores enable sellers to establish a branded shopping experience for their customers. It allows sellers to showcase their logo, product images, and custom content, helping to build brand recognition and trust among shoppers.
  • Gain Followers: Amazon Followers are shoppers who voluntarily receive brand notifications and updates by clicking the Follow button. Amazon has seamlessly integrated the Follow button into the shopping experience, making it easier for shoppers to follow their favorite brands on Amazon Stores, Posts, and Amazon Live. By following a brand’s Store, shoppers increase the likelihood of seeing deals not only from that brand but also from other brands, influencers, and authors they follow on their homepage when they log in
  • Customization: Sellers can customize their Amazon Store pages with a variety of templates, images, and content modules. This customization allows them to tell a compelling brand story and effectively present their product offerings.
  • Enhanced Product Display: Showcase products in an immersive and organized manner
  • Cross-selling and Upselling: Encourage customers to explore more products from your catalog
  • Traffic Insights: Access data on visitor behavior and store performance
  • Advertising Capabilities: Amazon Stores can be utilized in conjunction with Amazon Advertising campaigns. Sellers can use Sponsored Brand ads to drive traffic to their Amazon Store, enhancing their brand’s exposure and potentially increasing sales.
  • Mobile-Friendly Experience: Ensure a seamless shopping experience for mobile users
  • Access to Insights and Analytics: Utilize data to refine strategies and optimize the store
  • No Additional Cost: Creating an Amazon Store is included with the Seller Central account
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Amazon Stores: The Bottom Line

Amazon Stores offer brands a powerful opportunity to elevate their presence and engage customers on the world’s largest online marketplace. With customizable layouts, immersive product displays, and the ability to tell a compelling brand story, Amazon Stores provide a unique and impactful way to build brand recognition and trust. Embracing this feature allows brands to stand out, reach a wider audience, and ultimately drive sales, making Amazon Stores an essential tool for any business looking to thrive in the competitive ecommerce landscape.

Interested in setting up a storefront of your own? Learn how our data-driven creative services for Amazon can give you an edge over the competition.

Amazon Store

Above is information about What is Amazon Store? Who should use Amazon Stores? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Amazon Store. Thank you for reading our post.

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