What is ASIN in Amazon? What the product variation policy?

What is ASIN in Amazon? What is the product variation policy? Amazon’s convenience and reach are unrivaled among eCommerce marketplaces. Amazon’s catalog boasts over 350 million products and beats Google as the first stop for product searches. As a result, Amazon has become a critical sales channel for many online retailers.

To keep all those products organized, Amazon uses ASINs. Almost every product in the catalog has ASIN, and understanding them is key to selling on Amazon successfully.

This article will cover what an ASIN is, why you need one, and how to get it. We’ll also give you tips on managing your ASINs in order to protect your brand and give you greater control over your product detail pages.

What is ASIN in Amazon?

ASIN stands for Amazon Standard Identification Number. It is made up of 10-characters: numbers, alphabets, or a combination of both. It is a unique identifier assigned by Amazon.com and its partners. This means each product has its own unique code with which customers can identify the product that they are looking for. You cannot find two items having the same ASIN.

ASINs are only unique within a marketplace. So you may have different ASINs in different marketplaces, for the same product.

ASIN in Amazon

Why is Amazon ASIN important for your business?

Amazon ASIN is important both for you and Amazon because it is used to track your inventory, as a reference for catalog data, and to index product catalog pages to search and browse.

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Your Amazon ASIN number is the bedrock for the catalog’s structure, as it allows shoppers more room to search through multiple product categories. Customers can also type the product description or ASIN into the search box and find the exact product they are looking for.

A product’s ASIN helps Amazon to display the exact product in the search results. Therefore, as a seller, it is important to add the right ASIN identifier for your products. If not, Amazon won’t show up your products in search results.

Make sure to match your product with an existing ASIN or create a new one if you can’t find it in Amazon’s catalog.

Amazon ASIN is important both for you and Amazon because it is used to track your inventory, as a reference for catalog data, and to index product catalog pages to search and browse.

Amazon ASIN requirements for your product

Amazon has a few restrictions when it comes to adding an ASIN.

If you want to sell a product that already exists on Amazon, you cannot create a new ASIN. You need to match your product to the existing ASIN in seller central.

Depending on the sales history, listing details, and other factors, Amazon may limit the number of new listings you can create. Amazon also suggests you prioritize the product you are listing. This is to increase your sales quickly.

What is the product variation policy?

Amazon sellers often deal with product variations (or parent-child relationships) while adding an ASIN. This allows shoppers to compare and choose products based on certain product attributes like size, color, etc.

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Below is an example of different product variations.

In such cases, you’ll have only one parent ASIN and different child variations. However, Amazon has a set of rules to list parent-child variations. This is to restrict sellers from misusing the variations. Read more about this topic here.

ASIN in Amazon

How to add unique Amazon ASINs with UPCs, ISBNS, GTINs, and EANs?

As mentioned, manufacturers or brand owners need to add new ASINs for their products.

Using the ‘Add Product’ feature, you can create an ASIN and product page, and start selling it. For this, you need to know your product GTIN (Global Trade Item Number).

Now, what is GTIN?

A few of the common GTINs include EANs, UPCs, and ISBNs.

EAN (European Article Number): 12- or 13-digit product identifier code.

ISBN (International Standard Book Number): 10- or 13-digit unique commercial book identifier barcode.

UPC (Universal Product Code): 12-digit bar code used for retail packaging across the US.

These codes are generally found near the barcode on your product packaging. If you don’t know these codes, you need to check with the manufacturer. If you are the manufacturer, you need to register your product through the ISBN Agency for ISBNs and GS1 US for UPCs.

Recommended Guide: Amazon Manufacturer Part Number.

Amazon uses these universal product identifiers to create and match its own unique ASIN codes.

How do I get an ASIN number on Amazon?

Before you list your products on Amazon, you will need to learn how to obtain an ASIN number. Take the time to research and follow these steps to avoid seller suspension.

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There are basically two types of products that must be distinguished.

Creating a Completely New ASIN

You will need an ASIN number to list a new product on Amazon.

This is usually a job for manufacturers and brands. If you are able to source a product that isn’t yet available on Amazon, you will have little competition. This increases your chances of winning Amazon Buybox and increasing your sales.

It is important to note that new sellers cannot create more listings than they have sold before they are proven successful on Amazon. You’ll have more ASINs if you have more sales.

Click ‘Create new product‘ in Amazon’s “Add a Product” tool. The form will ask you to enter your product details, including its name, brand and color, and the size, material, and make-up. You will also need to provide a unique EAN/UPC number. This information should be easy to locate on the barcode, label, or manufacturer’s website.

Amazon will assign your product an ASIN number and publish a product detail page once it is submitted. This code will allow you to list your products – as well as other sellers.

Use an existing ASIN

Resellers and retailers will be able to include existing ASIN numbers into their listings.

You can search for ASINs in Amazon’s Add a Product’ tool within your Seller Central account by entering the product name, model number, and UPC or EAN.

After you have selected the listing that you wish to sell your products, click “Sell yours”. You can then add your price, quantity, and condition. To improve the quality of your listing, you can also add keywords and additional content.

ASIN in Amazon

Above is information about What is ASIN in Amazon? What the product variation policy? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of ASIN in Amazon. Thank you for reading our post.

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