TikTok has become a powerhouse in social media, attracting users of all demographics and creating a new generation of digital celebrities. Whether you’re an aspiring influencer or a brand looking to reach a wider audience, understanding how to make your TikTok videos go viral is crucial for success.
What Makes a Video Viral on TikTok?
Before diving into the strategies of going viral, it’s important to understand what constitutes viral content on TikTok. While there’s no specific number of views to define viral, as a general rule, around 250,000 views can be considered mildly viral. Reaching one million views is considered medium viral, while five million views in a short period of time catapults you into the realm of a TikTok sensation.
To get your creative juices flowing, check out some of the most popular TikTok videos that have gone viral. These videos capture the essence of what resonates with TikTok users and provide inspiration for your own content.
Remember, it’s not just about the numbers. Going viral also involves catching the wave of a trend or capturing the spirit of a specific moment, adding that sprinkle of magic to make your content truly iconic.
Top Tips for Going Viral on TikTok
Now that you have a sense of what viral content looks like, let’s explore some top tips for making your TikTok videos go viral.
1. Be an Early Adopter of Trending Sounds
One effective strategy for going viral on TikTok is to stay ahead of the game by using trending sounds. Emerging music and popular sound bites often generate high levels of engagement. By staying tuned in to what’s trending, you can be one of the first creators to incorporate these sounds into your videos, increasing your chances of going viral.
2. Put Your Unique Spin on Trending Topics
When participating in popular trends within your niche, you don’t always have to be the first on the scene. Take inspiration from others and put your unique spin on trending topics. This could involve doing something better or adding a fresh, original perspective that resonates with a wide audience. Study successful TikTok creators like @benjikroll, who has amassed over 27 million followers by cleverly riffing on trending topics with humor, facial expressions, and trending sounds.
3. Niche Down and Understand Your Audience
Taking a broad approach to your content rarely yields viral success. To make your TikTok videos go viral, you need to carve out a specific niche and deeply understand your audience. Research your competitors’ content and gain insights into your target audience’s interests and preferences. By tailoring your content to your niche and providing authenticity and originality, you can capture the attention of your potential fan base.
4. Collaborate for More Impact
Leveraging partnerships is a key ingredient in achieving viral success on TikTok. By collaborating with other notable TikTokers who are relevant to your niche, you can expand your reach and amplify your creative efforts. Look for partnerships that provide crossover appeal or relevance to your subject matter. Take a cue from @tiktok10quiz, who partners with popular accounts like @hankgreen1 for increased engagement and reach.
5. Duet Responsibly
TikTok’s duet feature allows creators to collaborate or react to each other’s content, and it can be a powerful tool for generating buzz on the platform. To make an impact, be creative with your duets, creating a unique and engaging experience for viewers. For example, journalist Marcus DiPaola sparked a wave of comedic duets when he introduced his girlfriend on the platform. However, ensure that your duets are meaningful and have a clear creative direction to maximize engagement.
The Power of Hashtags on TikTok
Using the right hashtags can significantly boost your chances of going viral on TikTok. Explore popular hashtags on platforms like Populartiktokhashtags and incorporate them into your content to reach a wider audience. Additionally, consider using the hashtags of trending movies or TV shows, as this can expand your reach even if it’s not directly related to your content. Remember, TikTok’s algorithm also recognizes relevant content and delivers it to the right people, so focus on creating high-quality content that resonates with your target audience.
Unlock Your TikTok Potential with Social Media Courses
Now that you have valuable insights into going viral on TikTok, it’s time to start creating and sharing your content. To build a strong foundation for TikTok marketing success, it’s essential to grow a solid following across all your social media channels. DMI offers a certified Social Media Marketing course that teaches you how to research, strategize, and leverage social media platforms effectively, helping you stand out from the crowd.
Mastering the art of going viral on TikTok takes persistence, creativity, and a deep understanding of your target audience. By applying these top tips and leveraging the power of hashtags, you can increase your chances of creating TikTok content that resonates with users and achieves viral status. Remember, viral success on TikTok is ultimately about capturing the imagination of your audience and delivering content that entertains, inspires, and engages.