The Ultimate Guide to Logo Makers: Free and Paid Options for 2023

Your logo is more than just a combination of symbols and colors. It’s your business’s most recognizable brand identifier, which can significantly impact the success of your venture. In fact, research shows that 60% of consumers avoid brands with unattractive logos. So, even if you have an excellent product or service, without a good logo, you risk undermining all your marketing and sales efforts.

Luckily, you don’t have to be a design expert or break the bank to create a professional logo. In this article, we’ll walk you through the best logo makers available online, both free and affordable options, to help you elevate your brand and make a lasting impression.

Why a Professional Logo Matters

Your brand’s first impression matters, and your logo plays a pivotal role in shaping it. A well-designed logo can build trust and authority among your customers, while a poorly designed one can drive them toward your competitors. Moreover, a low-quality logo can have a negative impact across different mediums like social media, websites, and print, diluting your brand’s entire image.

No matter how exceptional your products or services are, an amateur-looking logo can deter potential customers from giving your brand a chance. On the other hand, a professionally designed logo can:

  • Grab potential customers’ attention: People have short attention spans, and a great logo can quickly attract their eye and communicate your brand’s values.
  • Make your brand recognizable: Logos serve as the foundation of your brand identity. They differentiate you from competitors and help people remember your business across all channels. It’s been said that customers need to see your logo 5-7 times before it becomes memorable.
  • Build customer loyalty: A professional logo can foster trust with people even before they interact with your brand. While a logo cannot replace the quality of your products and services, it acts as a reminder for those who have had a positive experience with your brand.

Especially for small businesses, a good logo is indispensable. It makes you memorable, conveys your unique selling proposition, and helps you connect with your target audience, leading to greater customer retention and increased sales over time.

So, let’s dive into some of the best logo makers, both free and paid, to help you design the perfect logo for your business.

Best Free Logo Makers: Apps and Generators

Coming up with a well-designed, distinctive logo can be daunting, especially if you have little to no design experience. Fortunately, numerous logo makers are available online that can guide you through the process and generate impressive results. Here are some of the best free logo makers to consider:

1. Shopify Logo Maker

Shopify logo maker

If you’re searching for the best free logo maker online, look no further than Shopify. With a mobile app for both iOS and Android, Shopify allows you to build a brand from scratch right in the palm of your hand. Trusted by over 140,000 business owners, Shopify’s logo maker suggests logos tailored to your business based on your answers to a few questions.

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Here are some benefits of using Shopify’s logo maker:

  • Save time and money: The logo maker is completely free, so anyone can create incredible branded logos in minutes.
  • Hundreds of templates: Choose from hundreds of professionally designed logo templates at no cost.
  • Full brand packages: Your logo is just the beginning. Download brand assets for Facebook, Twitter, Instagram, and YouTube to enhance your brand’s presence across social media. Need a JPG version of your logo? Shopify has you covered.
  • Intuitive design studio: Customize colors, add icons, edit layouts, and more to build a unique brand.
  • Tailored for your industry: Discover logos specifically created for your industry. Provide your brand values, and the tool will take care of the rest.

Shopify’s logo maker is free to use, whether or not you’re a Shopify merchant. While some premium logo templates are available for purchase within the app, you will only be charged if you decide to download them. Overall, it’s a handy tool for creating a DIY logo that represents your brand and stands out.

2. Canva

Canva logo maker homepage

Canva is a highly interactive and user-friendly logo designer, perfect for beginners. With its intuitive design process, Canva makes it easy to get started and offers a wide range of templates divided by niches such as art/design, fashion, sports, food and drink, and more.

While Canva’s logo creator allows you to experiment and have fun with clever and exciting logo designs, it requires you to do the editing yourself. However, Canva provides a simple design tool and supportive articles to guide you through the process. Once you’ve completed your design, you can download a high-resolution logo for free and use it as you please. If you’re already familiar with Canva for other design work, you’ll find it easy to create a logo with their tool.

3. Ucraft Logo Creator Tool

Ucraft logo maker homepage

Ucraft Logo Maker is a free logo generator that allows you to create a professional logo in just a few clicks. It offers a selection of icons, fonts, and shapes to help you design a logo from scratch. In addition, you can export your new logo for free in PNG format or choose to download it in SVG or EPS format for $7.

With Ucraft Logo Maker, you’ll receive a transparent, high-resolution PNG file which you can reuse across different platforms—all at no cost.

4. Squarespace

Squarespace logo maker

Squarespace, a popular website building platform, offers a great free logo creator that can be used by both free and paid users. While it may not have as many options as other logo makers, Squarespace’s logo builder provides enough features to design your logo effectively.

To access the logo creator, you’ll need to sign up for a free account. Once you’ve created your logo, you can download it in high resolution up to 5000px. If you’re already using Squarespace for your website, utilizing their logo editor will help you keep all your assets and branding in one place. This way, you can easily visualize how your logo will appear on business cards, your website, and even apparel.

Let’s explore some of the best paid logo creator tools available online.

Best Paid Logo Creator Tools Online

While the following online logo makers are free to try, some of them require payment to download vector files or high-resolution versions of your logo. Here are some of the top-paid logo creator tools:

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1. Looka

Looka logo maker

Looka is a cutting-edge, AI-powered online logo design tool. Upon visiting Looka’s website, you’ll enter your company name and click “Get Started.” Next, you’ll specify your industry, such as consulting, restaurant, or beauty. Based on your input, Looka will suggest several logos for inspiration.

Key features of Looka include:

  • AI-generated logo suggestions: Choose from 12 logos initially, and explore more options by clicking “Load More Logo!”
  • Customization: Use Looka’s editor to make any last-minute changes to your chosen logo before downloading it.
  • Brand kit: For a small fee, you can download your logo or purchase an entire brand kit featuring letterheads, social media icons, invoices, and more.

2. Tailor Brands Logo Maker

Tailor Brand Logo Maker

Tailor Brands Logo Maker offers an exceptional free logo creation experience. Simply enter your logo or business name idea as well as a tagline describing your brand. Once you’ve provided some details about your business and style preferences, Tailor Brands generates a list of logos for you to choose from.

Tailor Brands Logo Maker provides the following features:

  • Logos tailored to your preferences: Answering specific questions about your business ensures you will receive logo options aligned with your style.
  • Visualization: See how your logo looks on business cards, social media profiles, t-shirts, and other branded assets.
  • Personalization: Customize your chosen logo using Tailor Brands’ editing tool.

To access your logo options, you’ll need to sign up for Tailor Brands’ email list.

3. Logomaker


Logomaker enables you to create a logo online within minutes. Known for its ease of use, the platform asks you to select your industry and add your brand name on the first screen. Once you click “Make A Logo,” Logomaker provides a range of logos for you to choose from. You can then edit and save your logo to give it a personalized touch.

To own the copyright and download vector files, the minimum payment is $40. However, Logomaker’s straightforward design process makes it a top choice for those seeking a seamless logo design experience.

4. Designhill

Designhill logo maker

Designhill offers premium logos designed by professionals. The platform starts by asking you questions about your brand and then generates tailored options based on your answers. You can customize colors, slogans, symbols, and other elements to find the style that best represents your brand.

Designhill provides various payment options for your company logo:

  • $20: Buy the logo file only.
  • $65: Purchase logo files for website building, social media, print, packaging, and branding.

Designhill’s variety of high-quality options makes it a valuable resource for premium logos.

5. BrandCrowd

Brandcrowd paid logo maker

BrandCrowd is a logo creation site popular among business owners. It allows you to explore logo ideas by entering your business name without providing any other information. Once you find a logo you like, you can personalize it within BrandCrowd’s editing tool. Customize the layout, colors, text, shadows, and other design elements to ensure a perfect fit for your brand.

BrandCrowd offers the following pricing option:

  • $45: Purchase your fully customized logo with high-resolution files and multiple variations.

6. GraphicSprings Logo Creator

GraphicSprings Logo Creator

GraphicSprings provides a powerful do-it-yourself logo design software. Simply enter your business name (and tagline, if desired) to access their editor. GraphicSprings offers a library of logos to choose from, all of which you can customize to create a logo that aligns with your brand.

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Notable features include:

  • Predefined logo types: GraphicSprings categorizes logo options based on various industries, such as food and drink, abstract, and letter-based.
  • Custom logo creation: You can also hire a designer from the GraphicSprings team to create a custom logo if you’re not satisfied with their logo creator. While the logo generator is free to use, you will need to pay $19.99 to save the design files.

GraphicSprings’ versatility and customization options make it an excellent choice for designing your business logo.

7. Placeit

Placeit logo maker

Placeit offers an extensive selection of over 13,000 logo designs. Simply enter your business name and industry, and Placeit’s generator will display a list of cool logos, each with its own color scheme and aesthetic.

Key features of Placeit include:

  • Full customization: Clicking on your desired logo takes you to Placeit’s editing tool, where you can modify text, symbols, color schemes, and more.
  • Versatile usage: Ensure your logo suits various mediums and applications.
  • One-time fee: Purchase your logo for a one-time payment of $39.95.

Placeit’s vast library of design options makes it an ideal platform for finding inspiration and creating a unique logo for your brand.

Free Logo Design Templates

Sometimes, all you need is a free logo design template to shape your logo quickly. Shopify offers hundreds of pre-designed templates that include color schemes and design elements suitable for any brand.

Shopify logo maker templates

These templates are accessible and free, allowing you to build professional-looking logos that stand out and connect with potential customers. Even if you lack design experience, Shopify’s user-friendly platform makes it incredibly easy to create a logo you can be proud of.

Logo Design Tips

To create a successful logo, it’s essential to consider what sets top brands’ logos apart. Here are some valuable insights to keep in mind when designing your logo:

  • Simplicity is key: Simple logo designs are easy to recognize, versatile, and memorable. They often incorporate something unexpected or unique without being overly complex.
  • Make it memorable: Focus on creating a logo that leaves a lasting impression. Combining simplicity with appropriateness ensures memorability. Don’t be afraid to experiment with your brand’s colors to find the perfect combination that makes your logo stand out.
  • Design for the long term: Aim for a logo that will withstand the test of time. It should still represent your brand’s values and purpose five to ten years down the line.
  • Ensure versatility: An effective logo should work across different mediums and applications.

To explore specific color codes used by renowned brands, check out BrandColors for inspiration.

Common Mistakes to Avoid

To ensure a successful logo design process, be mindful of the following common mistakes often seen in thousands of ecommerce logos:

  • Avoid unattractive clip art: Choose visually appealing and high-quality images to enhance your logo’s visual appeal.
  • Don’t make your logo overly complex: Simple designs are more effective than intricate ones, especially when it comes to recognition and versatility.
  • Ensure it looks good in black and white: Your logo should be legible and impactful even without color.

If you ever doubt your design capabilities, consider hiring a graphic designer. Shopify Experts is an excellent resource to find skilled professionals who can help your business stand out.

Now that you have all the tools and resources at your disposal, it’s time to bring your vision to life and design your own logo. Get inspired, get creative, and let your logo become a powerful reflection of your brand.

Illustration by Rose Wong

Ready to create your first business? Start your free trial of Shopify—no credit card required.

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