The Hydro Flask logo is widely recognized for its depiction of a jumping person and the sense of refreshment, energy, and joy it conveys. Many fans of the brand wonder if the Hydro Flask logo has always looked the same or if it has undergone any changes. The answer is, indeed, Hydro Flask changed their logo in August 2015.
The Original Logo vs. New Logo
Original Logo
New Logo
Comparing the two images, it’s evident that the new logo maintains a striking resemblance to the original. The image of the jumping person with a smile and five strokes representing hair and water splashes is still present. However, there are notable differences. The middle part of the character is now filled in with a solid color, and the smile is symmetrical, unlike the slightly asymmetrical smile in the old logo. Additionally, the font used in the new logo is simpler and bolder compared to the more eccentric and unique font in the old logo.
The original logo captured the fun and pioneering spirit of the company’s humble beginnings, when it started with just a couple’s idea and 1,500 bottles shipped from China. However, as Hydro Flask grew to become a mainstream brand, the change in the logo makes perfect sense for them.
Why Did Hydro Flask Change Their Logo?
Hydro Flasks with original logo
Hydro Flasks with new logo
Companies frequently update their logos, and Hydro Flask is no exception. So, what inspired Hydro Flask to transition from their original logo to the new one? In 2012, the company underwent a change in ownership, and a new CEO, Scott Allen, was brought on board. By 2015, Hydro Flask experienced remarkable growth, with a staggering 542% increase in revenue over just three years, catapulting them into the mainstream market. To sustain their growth and enhance their branding efforts, they decided it was time for a logo update.
According to David Visnack, the VP of Marketing, the new logo represents the company’s commitment to delivering a unique and refreshing experience. It is bolder and more recognizable, making it easier for Hydro Flask to appeal to a broader customer base.
CEO Scott Allen expressed his excitement about the company’s future, stating, “It’s an exciting time here at Hydro Flask, and we look forward to continued growth fueled by strong branding, innovation, and an amazing team.”
When Did Hydro Flask Change Their Logo?
Hydro Flask introduced their new logo in August 2015. While the updated logo is remarkably similar to the original, it is bolder, simpler, and more recognizable. In late 2019 or early 2020, Hydro Flask made another change by removing the registered trademark symbol “R” from their logo. This modification gave the logo a cleaner look, especially when displayed on their bottles.
What’s The Difference Between The Old and New Hydro Flask Logo?
Original Logo
New Logo
Upon observing the old and new logos side by side, the key difference lies in the new logo’s boldness, simplicity, and thickness. It is essentially the same symbol, but with a more streamlined design. The “Hydro Flask” font has also been simplified and made bolder to enhance brand recognition.
In conclusion, Hydro Flask made a deliberate decision to update their logo to better align with their growing popularity and appeal to a wider customer base. The new logo represents their commitment to delivering a refreshing and recognizable brand experience.
See the latest prices of Hydro Flask bottles at HydroFlask.com (or compare to prices at Amazon)
