The Fascinating Story behind the Apple Logo

Apple Logo

Apple, the renowned consumer electronics manufacturer, has revolutionized both the technological and fashion worlds with its smartphones, computers, software, and online services.

Meaning and History

Apple Logo History

As a brand, Apple needs no introduction. The company’s exquisite gadget design and minimalist visual identity have always been edgy and progressive. Since its inception in the late 1970s, Apple has consistently showcased its innovation and trendsetting abilities.

The iconic Apple logo, unchanged since its introduction just one year after the company’s establishment, is a shining example of brilliant branding. This logo, designed by Rob Janoff, remains the most recognizable consumer electronic label worldwide, making Apple the undisputed leader in the smartphone market.

1976 – 1977

Apple Logo 1976

Even Apple started with a trial version of its logo, placed on their first computer. This classic and elegant badge, featuring Isaac Newton sitting under an apple tree with a book in his hands, exuded sophistication and symbolized the company’s pursuit of knowledge.

1977 – 1998

Rob Janoff

In 1977, Rob Janoff designed the iconic bitten Apple logo—a perfectly balanced image with a horizontal rainbow pattern. Depicting knowledge, diversity, creativity, and inspiration, this logo remained untouched until 1998 and has since become one of the most recognizable visual identities in history.

1998 – Today

In 1998, Apple replaced the rainbow version of its logo with a monochrome twin. The black bitten Apple, synonymous with style, technology, quality, and excellence, became official after the release of the iMac.

READ  A Fresh Start: The Urgent Need for a Redesigned Logo at a Major Athletics Brand


Legend has it that Apple’s founder, Steve Jobs, came up with the idea for the logo after visiting an apple farm while on a fruitarian diet. Rob Janoff, the graphic designer, suggested adding a “bite” to the apple to ensure it wouldn’t be confused with other fruits.

Notably, the apple has been a symbol of life in ancient mythology, associated with important discussions about life, death, happiness, and immortality among gods gathered beneath apple trees.

Logo Meaning

The bite taken out of the apple serves multiple symbolic purposes. It distinguishes the apple from other fruits and represents the human thirst for knowledge. By using Apple products, individuals can satisfy their thirst for knowledge. Moreover, the “bite” also plays on the word “byte,” symbolizing the unit of digital data.

Who Designed the Apple Logo?

Rob Janoff

The current Apple logo was developed by graphic designer Rob Janoff, renowned for his expertise in corporate logos and identities. The concept was originally proposed by Steve Jobs himself. However, it’s worth mentioning that the original Apple logo was created by Steve Jobs and Ronald Wayne.


Apple Logos

In 1977, Rob Janoff presented a new design consisting of an apple with the word “Apple.” This logo targeted a young audience and symbolized the computer’s ability to display colors. To differentiate it from a cherry, a bite mark was added.

In 1984, when Apple released the Macintosh, the logo had already gained enough recognition to represent the company without the brand name. This decision turned out to be the right one, as the logo, unchanged since then, became legendary. Today, the Apple logo is usually engraved or embossed on their devices and varies in color depending on the material used.

READ  How to Create a Stunning Logo with CorelDRAW

Shape and Colors

Apple Logo Grey

In 1998, due to compatibility issues with the metal casing of their new Mac computers, Apple decided to adopt a monochromatic apple image. Although the logo shape remained unchanged, its color variations evolved over the years.

Notably, there was a version with an Aqua-themed logo from 1999 to 2003. Then, from 2007 to 2013, Apple introduced a glass-themed logo. Today, the logo’s color depends on the background.

The Intriguing Stories behind the Apple Logo

Steve Jobs meeting Rob Janoff in 1977 marked a significant turning point. Wayne’s logo, featuring Isaac Newton under a tree, was used for almost a year before Janoff’s design. Jobs sought simplicity, modernity, and recognizability in the new logo. Janoff accomplished this in a week, presenting Jobs with the finished work—a colored apple with a bite.

The speculations about the bitten apple being a symbol of sin or knowledge, along with the belief that it was bitten to differentiate it from a tomato, are intriguing theories. However, what remains certain is that the actual Apple logo is a plain black contour of an apple with the right side bitten off, often presented in flat black or glossy silver depending on the company’s needs.


The Apple logo is not just a symbol; it’s a representation of innovation, knowledge, and the pursuit of excellence. Through its evolution, Apple has maintained its minimalist brand identity, capturing the imaginations of millions worldwide. So next time you see that iconic bitten apple, remember the rich history and captivating stories behind it.


Related Posts