Unraveling the Fascinating History of the Snapchat Logo

On a daily basis, millions of users see the Snapchat logo on their mobile devices, but not many know how it came about. In this article, we’ll delve into the captivating history of the Snapchat logo, as well as explore how the business was established.

The History of the Snapchat Logo

According to Evan Spiegel, Snapchat’s iconic ghostly logo was conceived even before its founding. The first incarnation of Snapchat was a vanishing image messaging app known as “Picaboo.” The origin of the name and logo remains a mystery. Some speculate that the name inspired the logo, while others believe the logo inspired the name.

Legend has it that Spiegel chose the ghostly image to represent the fleeting nature of the images taken via the app. Just like the friendly ghost in the logo, the multimedia content sent through Snapchat disappears in a matter of seconds.

Spiegel, after scrolling through numerous logos of other popular apps, observed an interesting pattern. All logos lacked one particular trait: a yellow color. Inspired by this observation, he decided to make his own logo unique by utilizing a cheery yellow theme.

With a stroke of creativity, Snap Inc.’s co-founder selected the vibrant color and drew the ghost design on his computer in just one evening. This simple yet powerful logo has remained intact since the replacement of Picaboo in 2011, emphasizing the app’s focus on technicality and usability.

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The Evolution of the Snapchat Logo

Snapchat underwent various logo transformations throughout its journey, each reflecting the app’s growth and development.


Snapchat’s first-ever logo, resembling a traditional Halloween sheet outfit, depicted a grinning ghost with a round head, protruding tongue, uneven base, and two short arms. This playful design captured the essence of the app during its early stages.


In the next version of the logo, the ghost appeared faceless. While the owners of Snapchat claimed that this change symbolized every user as the embodiment of Snapchat, some skeptics believed it was motivated by a lawsuit regarding copyright infringement filed by one of Picaboo’s designers.


One of the most notorious logo redesigns occurred in 2019 when Snapchat thickened and darkened the ghost’s outline. This alteration received substantial criticism from users, who considered the changes undesirable. In response, Snapchat executives justified the modification, stating that the thicker border enhanced the visibility and overall appeal of the ghost logo.

Snapchat Logo Design Elements

The Snapchat logo features a ghost image, serving as a testament to the app’s original concept of vanishing snapshots. Accompanied by a yellow square with round corners and a thick black outline, this logo has undergone slight color variations over time.

Originally, the logo had a gradient background with three-dimensional backlighting and shading. Eventually, the designers settled on the vibrant Pantone Yellow U shade after examining the logos of numerous competitors. The current version showcases a brighter and more vibrant yellow, while also eliminating the small red patch representing the ghost’s tongue from the previous logo.

The Meaning and History of Snapchat

Snapchat, a group and one-to-one messaging app, gained massive popularity due to its unique feature of sending disappearing photos and videos. By 2016, the app boasted approximately 150 million daily users, who consumed a staggering 800 video hours per second.

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Beyond its messaging functionality, Snapchat offers additional features such as Stories, stickers, and Memories. The app has gained significant traction among teenagers and young adults, with 26% of individuals between the ages of 12 and 24 using Snapchat the most.

Now that we have explored the origins and design of the Snapchat logo, let’s delve into the history of the app, its milestones, and what the future holds for this social media giant.

History Of Snapchat

Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy, who were students at Stanford University at the time. Their innovative idea centered around creating an app that allowed users to share transient photos without having them permanently stored in the cloud. This concept gained widespread popularity, as it addressed concerns about personal information being indefinitely retained by social networks like Facebook.

Just over a year after its launch, Snapchat had already facilitated the sharing of over 1 billion pictures through the iOS Store. This rapid growth prompted the release of an Android app, along with the introduction of additional features such as “Chat” and “Stories.” These features propelled Snapchat’s standing in the social networking sphere.

In 2019, Snapchat became the fifth most downloaded app of the decade, transforming its founders into billionaires and solidifying its status as a major player in the social media landscape.

Snapchat Problems

Like any successful venture, Snapchat has faced challenges along the way. In 2013, the app experienced a security breach that exposed the personal details of 4.6 million users. While Snapchat promptly rectified the issue, it subsequently faced scrutiny from the American Federal Trade Commission regarding claims of exaggerated user privacy protection.

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Another notable controversy involved Snapchat co-founder Evan Spiegel, who faced a lawsuit after making comments about the company’s intentions to exclude developing countries like India. Despite these hurdles, Snapchat continued to thrive and introduced new features such as Snapcash and Community Geofilters.

The Future of Snapchat

Despite facing competition from platforms like Instagram, Snapchat is expected to continue growing in popularity. As social media marketing surpasses traditional advertising channels, platforms like Snapchat will continue to innovate new ways of delivering effective ads to their users.

In conclusion, the Snapchat logo and its accompanying app have cemented their positions among the top social media platforms. While Snapchat’s history showcases rapid growth and impressive milestones, its journey has not been without challenges. As the social media landscape evolves, Snapchat remains committed to providing exciting and engaging experiences for its users.

So the next time you open Snapchat, take a moment to appreciate the journey behind the iconic ghostly logo, a symbol of fleeting moments captured in the digital realm.

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