The Evolution of the San Antonio Spurs Logo: A Journey Through Time

San Antonio Spurs logo

Since its inception in 1974, the San Antonio Spurs logo has been an iconic representation of the team’s spirit. Over the years, it has undergone several transformations, evolving into the powerful symbol we see today. Let’s take a trip down memory lane and explore the rich history behind this timeless emblem.

Meaning and History

San Antonio Spurs Logo history

The San Antonio Spurs, originally known as the Dallas Chaparrals, were part of the American Basketball Association. Their earliest logo featured a light blue chaparral bird holding an orange basketball. It was a whimsical depiction that reflected the team’s vibrant energy.

1967 — 1970

San Antonio Spurs Logo 1967

When the team relocated to San Antonio and adopted the name “Spurs,” a new logo was introduced. This version featured a light blue bird sprinting with an orange basketball. Although it had a cartoonish charm, it only remained in use for a brief three years.

1970 — 1973

San Antonio Spurs Logo 1970

In 1970, a redesign brought forth a more refined logo. The bird and basketball motif was enhanced, and the emblem was placed on a light gray state outline. The color palette embraced shades of blue, white, gray, and red, creating an elegant combination that caught the eye.

1973 — 1989

San Antonio Spurs Logo 1973

As the team transitioned fully into the San Antonio Spurs in 1973, the logo took on a more distinct form. The dark-gray and black combination featured a bold and imposing inscription, with the letter “U” uniquely replaced by a spur image. This version laid the foundation for the logo’s enduring identity.

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1989 — 2002

San Antonio Spurs Logo 1989

With a touch of playfulness and elegance, the logo underwent another transformation in 1989. Placed on a bright background composed of three arched lines—turquoise, light pink, and yellow—it exuded a delightful balance of power and joy. This badge became a memorable symbol of the Spurs’ success.

2002 — 2017

San Antonio Spurs Logo 2002

The logo underwent a minimalist makeover in 2002. The colorful background was removed, and the black and gray lettering was framed within a light gray banner. The “San Antonio” part of the logotype was moved to the upper part of the frame, creating a sleek and contemporary look.

2017 — Today

San Antonio Spurs logo

The most recent version of the San Antonio Spurs logo, introduced in 2017, retains the iconic arch effect and the “spur” on the letter “U.” However, the typeface has been customized to bring a fresh perspective. Today, the team embraces the full wordmark as its global logo, while the stylized “U” serves as the primary logo within the country.

Alternative Symbol

Symbol San Antonio Spurs

Alongside the primary emblems, the Spurs also have a secondary logo that often graces the team’s merchandise. This symbol features a stylized basketball with the letters “S” and “A” at its core. The distinctive diamond-shaped angles on the letters resemble glyphs from the regular logotype, adding a touch of elegance to this alternative emblem.


While the official font cited for the Spurs logo is Helvetica Bold, the team’s wordmark showcases a unique typeface. Notable features of the custom type include diamond-shaped angles on letters like S, O, P, R, while N, A, and T bear a striking resemblance to their counterparts in the Helvetica Bold font.

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The San Antonio Spurs proudly represent themselves with black (PMS Black) and silver (PMS 877) as their official colors. These hues, juxtaposed against a white background, exude a timeless and powerful presence.

San Antonio Spurs Colors


    • PANTONE: PMS 877 C
    • HEX COLOR: #C4CED4
    • RGB: (196, 206, 211)
    • CMYK: (5, 0, 0, 20)

    • HEX COLOR: #000000
    • RGB: (6, 25, 34)
    • CMYK: (30, 0, 0, 100)

The San Antonio Spurs logo represents the rich history and unwavering success of this legendary basketball franchise. It’s more than just a visual symbol; it embodies the team’s passion, dedication, and the spirit of San Antonio. So, the next time you see that iconic spur, remember the journey it has taken and the countless victories it has witnessed. Go Spurs Go!

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