What’s the Story Behind the TikTok Logo?

Tiktok Logo

TikTok Logo PNG

TikTok has taken the world by storm as a social network that allows users to create music videos, live stream, and send messages. With availability in 155 countries and 75 languages, TikTok boasts a global audience of over one billion people. Originating in China as Douyin, the platform was later introduced to the world as TikTok.

The Evolution of the TikTok Logo

TikTok Logo history

TikTok was initially launched in China in 2016 as an app for editing and sharing short videos with music. Its popularity soared beyond China when it acquired a similar application called musical.ly, which automatically transferred its large user base to TikTok. Today, TikTok stands as the fastest-growing social network, offering a simple platform for content creation and distribution. TikTok differentiates itself by focusing on short, entertaining videos, in contrast to YouTube’s serious and educational content.

The history of TikTok’s creation is somewhat complex. It evolved from multiple apps, including Xigua Video and TopBuzz Video, both developed by ByteDance, and musical.ly, which was acquired and incorporated into the existing Douyin social network, whose name remains unchanged in China. Consequently, credit for TikTok’s creation is attributed to Alex Zhu and Luyu Yang, the inventors of musical.ly, and Zhang Yiming, the owner and developer of Xigua Video and TopBuzz Video.

TikTok Logo september 2016

In its early days, TikTok went by the name “A.me” and sported a logo featuring two different fonts. The letter “A” used a traditional, sans-serif font with clean lines, while the letters “ME” were handwritten with a marker. Above the text, a vibrant pink musical note, representing the diversity of content on the platform, added a three-dimensional touch. However, this logo was short-lived, as the app was later rebranded as Douyin for the Chinese market and TikTok for the rest of the world.

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TikTok Logo 2016

The core element of the TikTok logo has always been the “note,” also known as the “d” symbol. Since its introduction, the note has remained largely unchanged. Its distinctive shape represents Douyin, the original name of the service still used in China by the app’s local version.

The Design of the TikTok Logo

Tik Tok Font

The TikTok logo features a simple yet legible sans-serif typeface. The bold and clean lettering in title case closely resembles popular fonts like ITC Avant Garde Gothic Paneuropean Bold and Yaro Sr Black. Complementing the black logotype and emblem, the TikTok visual identity incorporates neon pink and blue shades. The choice of colors was inspired by the lively atmosphere of a rock concert, with a dark hall and a brightly lit stage. The 3D effect of the emblem, achieved by layering neon colors, symbolizes the vibrancy of music, allowing the D-note to stand out even against a black background.

TikTok logo

The TikTok logo also includes a wordmark. In earlier versions, the word “Tik” and “Tok” were separated by a noticeable gap. The glyphs themselves had softer edges and fewer distinct angles compared to the original logo. Over time, the wordmark underwent slight modifications. In 2018, color accents were added to the “o,” matching the blue and red shades used in the main TikTok logo. These color accents, along with the circular shape of the “o,” echo the D-note, creating visual rhythm and unifying the logo elements. The distance between the first “k” and the “T” was also reduced. However, the capitalized second “T” maintains the distinction between the two syllables of the app’s name.

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TikTok logo new

The Symbol and Icon of TikTok

Symbol Tiktok

The TikTok logo features a black note stylized as the letter “D.” This symbolic representation was inspired by a concert experience where the artist was captivated by the vibration of the music in a dark room. This black note with vivid color accents perfectly embodies the essence of TikTok, an app where users create and watch videos accompanied by music.

TikTok Logo icon
TikTok Logo icon
TikTok Logo icon
TikTok Logo icon
TikTok Logo icon
TikTok Logo icon

The TikTok icon, resembling a note, effectively stands out on smartphone screens. Its beveled black square background with a colored note instantly catches the eye. The color options include pink, blue, and white, maintaining consistency with the logo. These icons reinforce the musical theme present throughout the TikTok brand.

Unveiling the Colors of TikTok


  • Black
  • Red
  • Blue
  • Aesthetic
  • Pastel
  • Neon
  • Purple
  • Orange
  • Green
  • Yellow
  • White

The TikTok color palette includes both black and white, along with light aqua and red. These colors subtly complement the brand identity without overpowering the overall design.

Revealing the Inspiration Behind the TikTok Logo

The TikTok logo, comprising a graphical symbol and a wordmark, was designed with careful consideration. Although the name of the logo designer remains unknown, the inspiration behind the logo is quite fascinating. At a concert, in a dark room filled with booming sounds, the artist experienced vibrant vibrations. This sensorial experience led to the creation of a simple, yet powerful, symbol – the famous D-note. This iconic logo resonates with millions of users worldwide.



The TikTok logo has become synonymous with creative expression and music-filled fun. From its humble beginnings as Douyin in China, TikTok has evolved into a global sensation. The logo’s enduring design captures the essence of TikTok’s mission, providing a platform for users to showcase their talent and connect with others through engaging short videos. With its distinctive note symbol and vibrant color palette, the TikTok logo continues to leave its mark as an iconic representation of the modern social media landscape.

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