What is The Yellow check mark on Twitter? The saga of verified accounts on Twitter has reached its end. (Finally.) After months of beleaguered changes, the program that once identified notable accounts—like those held by journalists, major corporations, and public figures—has faded permanently into the past.
However, the blue check marks originally signifying verified status aren’t disappearing. Instead their meaning is now different. Check marks of other colors have now joined the line-up, too.
You can boil the whole system down as a set of subscriber badges, with distinctions between each one. We’ve explained them for you below, but be warned: Twitter has continually shifted its approach to check marks and how they’re applied to accounts. What’s current now might not be so in even just a couple of weeks.
As for being sure a Twitter account is official, you’ll now need to verify the account name (e.g., cross-check against an official website) on your own.
What is The Yellow check mark on Twitter?
Twitter is hurting for cash, and it wants subscription money from those who can really pay for it: businesses. Companies that participate in Twitter’s Verified Organization program get a yellow checkmark to indicate their participation, as well as a square avatar icon, Twitter Blue features, and the option to add affiliate accounts (i.e., individuals, divisions, or sub-brands affiliated with the organization).
Given the subscription cost—$1,000 per month in the U.S.—it’s less likely that you’ll encounter a false account for, say, a bank or other major institution, but not impossible. The terms and conditions of the program don’t describe an actual verification process. Twitter no longer has a media relations team to field questions on this point, either.
Yellow vs. Blue Checkmark Twitter: What Do These Ticks Mean?
In the debate of yellow vs. blue checkmark Twitter, let’s first understand them. In 2021, users lost $770 million to scammers on social media networks. Twitter decided to improve its safety measures to protect people on its platform. At the same time, they wanted to ensure that bad actors won’t exploit the social media network.
The solution was to introduce subscription services that offer blue and yellow checkmarks. When you see a user with the blue tick on their profile, it indicates they subscribe to Twitter Blue. However, paying for the subscription doesn’t mean you get the blue tick immediately. The platform has a verification process. You will receive the blue checkmark only after the social media network reviews your account. Earlier, this tick was for any notable entity, be it a business or a public figure. Currently, it’s mainly for individual accounts.
The yellow checkmark is for businesses that belong to Twitter’s Verified Organizations group. When you see the yellow tick, it indicates the account belongs to an official brand or non-profit. Before the takeover from Elon Musk, there was no separate checkmark for businesses.
Yellow vs. Blue Checkmark Twitter: What Is the Eligibility Criteria?
Another area where the yellow vs. blue checkmark on Twitter differs is the eligibility criteria. Remember, these subscription services cater to different types of accounts.
Twitter Verification for Blue Checkmark
For the yellow checkmark, you need to ensure you meet the following Twitter verification requirements
- Your Twitter account belongs to an organization, not an individual.
- The organization has access to the Twitter account and can manage it.
- Your email address, website and Twitter account belong to the organization.
- The Twitter account’s profile is complete. The display name, bio and profile photo accurately represent the organization.
Here is an additional tip for the yellow vs. blue checkmark on Twitter. When you apply for a yellow checkmark subscription, the platform will ask for authentication. The social media network may also ask for additional details to verify the account. What happens if your Twitter account doesn’t belong to an organization and you apply for the yellow checkmark? The social media network reserves the right to cancel the subscription and not refund the amount.
Twitter Verification for Yellow Checkmark
The Twitter verification process is different for the blue checkmark. This is essential to know as it shows the contrast between the yellow vs. blue checkmark on Twitter. Given below are the various requirements you need to fulfill to receive the blue tick from Twitter:
- All details in your profile are complete. There is a profile photo and display name in your account.
- You’ve been using your account for the last 30 days. In other words, the account is active on the platform.
- Your account is at least 30 days old.
- You provided and verified the phone number as requested.
- You didn’t change the display name, username and profile photo in the last three days.
- There is no sign of your account manipulating the platform or spreading spam.
- Your account never tried to deceive other users on the social media network.
Yellow vs. Blue Checkmark Twitter: Pricing
The pricing for yellow vs. blue checkmark Twitter is different. If you subscribe to Twitter Blue from the web, it’s $8 a month. From the official app, Android or iOS, the subscription cost is $11. There is an increase in the pricing to account for the commission the app stores take for in-app purchases.
The organization needs to pay $1000 a month for the yellow checkmark. It’s $50 extra for every additional affiliate. However, the platform doesn’t charge these fees to the top 10,000 organizations with the highest follower counts. The same rules apply to the top 500 advertisers on the social media network.
If you want to run ads on Twitter, you need the blue or yellow checkmark. You get the yellow tick when you spend over $1,000 monthly and your account belongs to an organization.
During the review process for the yellow checkmark, you won’t see the tick on your profile. Only after account authentication and verification does the platform provide the yellow tick. In other words, you need the yellow checkmark to add affiliate Twitter accounts. However, you can still use Twitter Blue’s features until the verification process is complete.
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