What Makes a Great Logo

A great logo is like a perfectly brewed cup of coffee. It goes beyond fulfilling its purpose; it leaves a lasting impression. Creating a great logo requires a blend of artistic flair, skill, and attention to detail. Designers must find the right balance between creativity and practicality to craft a logo that stands out and faithfully represents the brand.

What Makes a Great Logo, You May Ask?

A great logo is distinctive, memorable, practical, and simple in form. It effectively conveys the intended message of the owner and maintains its impact regardless of its size or color. But what takes a good logo and makes it great?

A great logo hinges on two essential factors: a concept that resonates with the audience and an execution that reflects the brand’s values. Both elements are equally vital for achieving success.

Eternity rocket logo

The Function of a Logo

To understand what makes a great logo, we need to consider its purpose. A logo is a powerful tool for communication and brand representation. It identifies and represents the company in one simple graphic, acting as a means of connection between the business and its potential audience and customers.

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A logo tells customers what to expect from a company’s products, services, and culture. It conveys business values and brand personality, leaving a lasting impression.

Drawing of a man working on a laptop

Creating a Logo is Easy, Right?

Designing a logo may seem simple, especially when looking at the finished product. However, it is often a more intricate task than it appears. A great design requires creativity and thoughtful consideration, incorporating elements such as shape, lettering style, color scheme, and visual design.

But why does your business need a logo? A well-designed logo builds trust and captures people’s attention. It tells potential clients who you are, what you do, and how your services can benefit them. It communicates that you are reliable and capable of delivering outstanding results.

Magnifying glass looking at Eternity logo

Principles of a Great Logo Design

The definition of great design may vary, but a few principles contribute to creating a great logo.

Stand Out From Your Competition

Your logo should be distinctive and unique, setting your brand apart from others. It’s crucial to review your competition and ensure your logo is not too similar to others. Building brand recognition helps people remember and differentiate your business.

Build Brand Trust

A great logo fosters brand trust. When customers trust your brand, they are willing to pay higher prices for your services because they know the investment will yield exceptional results from experts. Build trust to establish credibility and long-term relationships.

Keep it Simple

Avoid overly complicated or busy designs. Simplicity is more effective than cluttered designs with excessive fonts or images. A simple logo is more timeless and memorable. Focus on a straightforward idea that will stand the test of time.

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Memorable Logos

Some of the largest brands have simple yet recognizable logos. The Nike swoosh and Apple logo are prime examples. Your logo does not need to be overly designed to be great. A simple, well-executed concept can create a timeless logo.

Eternity logo labeled with on-brand color choice, visual hierarchy, and clear easy-to-read font

The Visual Design Elements of a Great Logo

What Fonts Should You Use For Your Logo?

Selecting the right typeface is vital for your logo. Avoid fonts like Comic Sans and Papyrus, and choose a typeface that complements your brand’s aesthetic. Consider readability at different sizes and opt for a simple font that is legible on various screens.

What Colors Should You Use For Your Logo?

Color selection is crucial for evoking the right emotions and aligning with your brand’s message. Consider the desired feelings you want people to have when they see your logo. Numerous tools and websites can help you choose the perfect color palette to communicate your brand effectively.

How Many Colors Should a Logo Have?

Instead of using multiple colors, opt for a cohesive, complementary color scheme. Choosing two colors that work well together will create a visually appealing and balanced logo.

Visual Hierarchy

Employ visual hierarchy to guide viewers through your logo design. Use design principles like framing, typography, and color palettes to differentiate between different types of information. A good logo conveys information effectively, and visual hierarchy plays a crucial role in achieving that.

White Space

A well-balanced logo incorporates ample negative or blank space. This space creates balance and harmony in the design, allowing the logo to breathe. Avoid clutter and unnecessary elements, as they can disrupt the overall impact of the design and make it less effective.

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Dollar signs and the Eternity logo

How Much Does a Logo Cost?

The cost of designing a logo varies based on individual company needs. Some designers charge a flat fee, while others provide custom quotes after discussing project goals. While cheaper options exist online, investing in a great logo offers lasting value. A great logo can leave a long-lasting impression on your business and should be seen as a worthwhile investment.

Eternity logo and pencil icon

Can You Make a Logo Yourself?

Attempting to create a logo yourself may lead to mediocre and ineffective results. Hiring professional logo designers is a better option, as they possess the expertise to create exceptional logos and execute concepts flawlessly. By delegating this task to professionals, you can focus on running your business effectively.

Logo design diagram

Every Brand Deserves a Great Logo

Taking these tips into account when designing your logo will ensure it becomes memorable for all the right reasons. Strike a balance between uniqueness and practical considerations, such as creation time and cost. When designed effectively, your logo will help you build lasting relationships with your customers.

Now that you know what makes a great logo, it’s time to take off and create a logo you can be proud of. If you need help executing your brand and logo, feel free to reach out to us at Eternity. We strive to design great logos and would love to assist you on your journey.

And, if you’re looking to brew a great cup of coffee, look no further than Brave Coffee.

P.S. – If you’re in need of market messaging, branding, logo design, print design, and persona building, we also recommend checking out the talented duo of Mike and Seth over at Methodikal. We collaborate with them frequently on various projects!

Logo designer working on logo creation

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