When is Twitter shutting down? It may be hard to comprehend, but Twitter has been in its death throes for a full nine months now. Ever since the platform was purchased by Elon Musk in October 2022, its slow deterioration and slide into irrelevance has delivered a few standout moments along the way.
Take the evening of November 17, when news reports swept across Twitter that Musk had fired so many employees that Twitter likely no longer had the people behind it to keep its most vital services running. Or the time Musk reinstated numerous high-profile banned users, including former president Donald Trump. Or the moment he broke the platform’s verification system and then rendered it ineffective by turning it into a monetized feature.
Then there have been the constant technical hiccups: the broken links, the rate limits, the end of its collaboration with third-party developers. All of this — both the cultural and the technical changes — have contributed to the ongoing feeling that something about the platform has fundamentally changed.
When is Twitter shutting down?
The chaos continues at Twitter 2.0, with the company closing down several international offices, as new Twitter chief Elon Musk continues to cut costs, in an effort to get the company back on financial track.
According to reports, over the last week or so, Twitter has either closed, or been forced to close, its offices in Hong Kong, the Philippines, Mexico, Africa, Australia and South Korea. Twitter has also shut down several of its offices in Europe and India, amid broad-reaching actions.
Not all of the staff in these offices have been made redundant, as some have been asked to work from home instead, while some of the office spaces have also been closed due to non-payment of rent, as Twitter’s new management team works to rationalize the company’s position.
One of those offices, Twitter’s Asia-Pacific headquarters in Singapore, is now back in action, after the Twitter 2.0 team paid its rent obligations. That’s significant, because while Elon Musk has largely been focused on Twitter’s impact in the US (at least in his external communications), all of Twitter’s growth over the past few years has come from the Asia Pacific region, with India, in particular, becoming a major focus for the platform.
With this in mind, Twitter’s office closures in these key markets could be particularly impactful, with local representatives often providing a key link into local ad markets, content trends, political shifts, etc.
So while Twitter’s looking to cut costs, these closures could ultimately lead to a reduction in the company’s overall income, and it’s hard to see which will have a more significant impact on Twitter’s bottom line.
As reported by Business Insider, before Elon Musk’s takeover at the app, Twitter previously had offices in more than two dozen major cities around the world, including Paris, Madrid, Berlin, Manila, Mumbai, and Jakarta. Twitter also had around 20 offices in the US.
Now, the company’s looking to reduce its office footprint to only a few major cities, including the San Francisco head office (where it was also recently refusing to pay rent), New York, and LA, along with international outposts in London, Tokyo, and Dublin.
Which, again, will significantly reduce its operational expenses, but the broader impacts on the company could also, eventually, outweigh those benefits.
Will Twitter shut down in Europe? Elon Musk is surely heading in that direction
Elon Musk’s Twitter has decided to stop following an agreement in the European Union (EU) that aims to combat online misinformation. This decision by Twitter could mean that its owner, Elon Musk, is considering closing the platform in Europe or he could end-up paying massive amounts of fines.
The reason for this is a new law called the Digital Services Act (DSA), which will become effective in August. The DSA makes it mandatory for large social media sites to monitor and flag disinformation, something that was previously voluntary. European Commissioner stated that fighting disinformation will become a legal requirement under the DSA.
In a tweet, EU industry chief Thierry Breton said, “Twitter leaves EU voluntary code of practice against disinformation. But obligations remain. You can run but you can’t hide.”
The DSA will also require digital platforms like Twitter to take measures against disinformation and bot farms, provide transparent warnings about political advertising, and support fact-checking.
It does not force Twitter to remove content, but it does require the platform to offer ways for users to report illegal content. By withdrawing from the current agreement, Twitter may face potential penalties under the DSA, which could result in a fine of up to 6 per cent of its annual revenue imposed by the European Commission.
Musk has been posting content on Twitter that pushes the boundaries of potentially being flagged under the DSA and another EU policy regarding hate speech. He has also been a free-speech absolutist, regularly making statements against moderation.
European officials have warned Musk and Twitter that the platform could be banned from the EU if it fails to comply with the rules. The DSA gained importance after a whistleblower revealed that Facebook and its parent company, Meta, prioritized profit over addressing misinformation and hate speech.
Considering the anticipated crackdown under the DSA, it is speculated that Twitter might find it easier to cease operations in the EU altogether.
Elon Musk’s plans to rebrand Twitter
Without divulging any further details of his plans or clarifying the timeline, Musk tweeted, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
So, does this mean that Twitter is shutting down? The answer to this question is no, it is not shutting down. Musk is simply talking about rebranding the platform. You will still be able to use the platform, just that it won’t be represented by the iconic blue bird logo anymore.
As soon as the tweet went live, people began reacting to it. While some are hoping that Musk will ‘start afresh’ with X, others aren’t willing to bid adieu to their beloved blue bird yet.
In another tweet, Musk mentioned that if they can find a good enough logo to rebrand Twitter, it will go live worldwide in the next couple of hours.
“If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow,” Musk wrote in his tweet.
The Twitter owner hasn’t yet talked about the domain and if Twitter.com will continue to exist or not. However, since the domain is quite valuable, it might take some time for the team to transition to a different domain. The rebranding, therefore, could happen much sooner than the domain shift.
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