Who are Amazon’s Competitors? What is this Amazon about?

Who are Amazon’s Competitors? Amazon is the most customer-centric company in the world, dominating the eCommerce market. Amazon receives more than 2 billion website visitors each month. This traffic gives Amazon competitors an incredible challenge.

Who can even compete with Amazon? The answer is companies like Walmart, Alibaba, and Flipkart. Below, we will explore Amazon’s dominance and how others compete with Amazon.

Who are Amazon’s Competitors?

Amazon’s main competitors all have ways of outdoing Amazon. Below are the different companies like Amazon, but with unique twists:

  • eBay
  • Walmart
  • Alibaba
  • Rakuten
  • Taobao
  • Flipkart
  • Best Buy
  • Target

Amazon's Competitors


eBay, with its auction-based system, has established itself as a popular platform for user-driven commerce. Generating $3 billion in revenue and boasting 187 million users, eBay competes with Amazon by offering a unique auction system and a quicker account setup process.eBay is one of Amazon’s main competitors

However, eBay’s user base is smaller than Amazon’s due to its sole focus on providing a platform for users, without offering logistics services. Instead, eBay relies on third-party vendors to handle all transaction details and logistics.

However, eBay’s user base is smaller than Amazon’s due to its sole focus on providing a platform for users, without offering logistics services. Instead, eBay relies on third-party vendors to handle all transaction details and logistics.

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Another one of Amazon’s primary competitors is Walmart. With over 10 thousand stores globally, Walmart has established itself as a dominant player in the retail industry. Additionally, Walmart has recently entered the eCommerce market with its rapidly expanding Walmart Marketplace platform, making it a formidable rival of Amazon.

Walmart also competes with Amazon in logistics, offering WFS (Walmart Fulfillment Services). Through expedited two and three-day shipping services, Amazon has something to think about. Among all companies on this list, Walmart is in the best position to overthrow Amazon.


Alibaba, known for its low prices, is a popular choice for private-label sellers looking to start their own Amazon businesses. It is estimated that by 2024, Alibaba will generate a staggering $3.5 trillion in revenue according to a recent analysis, making it a strong competitor against Amazon. Particularly in the Asian market, Alibaba offers remarkable competition and is one of their top eCommerce platforms.

Moreover, Alibaba has gained significant influence in the Chinese market through the use of automated delivery drones, which help to reduce busy road congestion.

What Is Amazon’s Competitive Advantage?

Few stores can compete with Amazon. They offer an all-in-one solution as an online marketplace.

You can feasibly make money on Amazon from limited funds, which competitors cannot hope to match. Below are some other ways Amazon remains competitive:

A Wide Selection of Products

Amazon has 32 product categories with numerous subcategories that offer over 350 million products across the marketplace. Almost 340 million of these items come from third-party sellers. Also, nearly two million small businesses support their platform.

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The number of subcategories enables new sellers to have higher chances to rank. It also helps customers find products that they need with greater ease.

Powerful Tools for Product Research

Another factor that makes Amazon stand out from other online marketplaces is the number of tools available for sellers. The marketplace provides its own array of tools and there are also many amazon business tools offered by third parties. These tools help sellers with everything from product research to uncovering new keywords.

For instance, with AMZScout Product Database, you can quickly find profitable ideas for Amazon products. Below are the steps to using the tool for product research.

Amazon's Competitors

How small businesses can compete with Amazon

Small-scale sellers can still stand a very good chance to compete in the eCommerce space. There’s plenty of opportunity to make it in this space.

Here’s how small players can grab a little piece of market share from Jeff Bezos’s giant empire:

Provide an incredible customer experience

Small businesses have a unique advantage over Amazon when it comes to customer service. They tend to be more agile and closer to the customer and can afford to get personal, candid, and creative with their customer service.

In turn, this changes the entire shopping experience from a cold, faceless one (like you’d have on Amazon) to one that’s closer to the mom-and-pop stores of the old days.

Build an active community

There’s nothing more powerful than an active community. That’s how all the large players in eCommerce made their fortune when they first started. They built an active, engaged group of people around their products and services.

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Small businesses can do the same. Investing in community building and creating a sense of belonging can not only win more customers, but it can turn them into evangelists for your brand. Building a list of email addresses is an essential part of this process, as it allows you to reach out to them on a regular basis.

You can also build a community by having influencers promote your products. You can use Amazon influencers to promote specific listings or build brand ambassadors on Instagram + YouTube for more comprehensive campaigns.

Amazon’s Direct Competitors: The Alibaba Group Takes an Upfront Position

In the United States and Europe, Amazon has established dominance in the ecommerce market. However, in China, the Alibaba Group is the leading player.

Alibaba operates three major retail subsidiaries: AliExpress, Taobao, and Tmall.

Each of these subsidiaries competes in its own unique way. For example, Tmall, a B2C company, offers lower prices on clothing accessories and computers than Amazon.

Taobao Marketplace, a C2C ecommerce platform, enables small businesses and individual entrepreneurs to open online stores that cater to consumers in Chinese-speaking regions and abroad.

Sellers on Taobao can offer a wide variety of products, from clothing and electronics to home goods and food. Payments are made through online accounts.

Taobao is one of the most popular ecommerce platforms in the world, with over 1 billion product listings. It is a major driver of economic growth in China, and it has also helped to create millions of jobs.

Alibaba is Amazon’s biggest competitor in the global ecommerce market.

Amazon's Competitors

Above is information about Who are Amazon’s Competitors? What is this Amazon about? that we have compiled. Hopefully, through the above content, you have a more detailed understanding of Amazon’s Competitors. Thank you for reading our post.

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