Top 20 YouTubers to Watch Out for in 2023

YouTube has become the go-to platform for video streaming, with over 2 billion monthly viewers worldwide. It offers a wide range of content to cater to everyone’s interests. If you’re on the lookout for the best and most popular creators, you’ve come to the right place. Here’s a curated list of the most sought-after YouTubers you should follow.

The Ever-Evolving World of Popular YouTubers

YouTube has something for everyone, from beauty tutorials and fitness sessions to gaming streams and cartoons. It has managed to stay relevant by consistently offering diverse and engaging content. The landscape of popular YouTubers is ever-changing, with new faces seizing the spotlight. Even the number one position for the most popular YouTuber has shifted, with PewDiePie losing his top spot. However, popularity doesn’t always equate to earnings, so we’ve also compiled a list of the top-earning YouTubers in 2022.

The Rise of Subscriber Numbers

The number of YouTube subscribers has significantly increased across the board. The 20th spot previously had 21.3 million subscribers, but now Ariana Grande, sitting at the 20th position, boasts over double that at 52.1 million subscribers. One of the main reasons for this change is the tremendous growth of overseas-based channels, particularly in India, where YouTube has gained immense popularity.

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Meet the Top 20 YouTubers on the Planet:

1. T-Series

With a staggering 229 million subscribers, T-Series has claimed the top spot on YouTube. This Indian music record label and film production company operates 29 YouTube channels, but its premier channel primarily showcases music videos and film trailers in the Hindu language.


2. Cocomelon – Nursery Rhymes

Cocomelon specializes in 3D animated videos featuring traditional nursery rhymes and original children’s songs. They’ve become the most-viewed YouTube channel in the United States, with 147 million subscribers.


3. SET India

SET India is a 24-hour Hindi General Entertainment Channel owned by Sony Entertainment Television. It offers a wide range of genres, from thrillers and dramas to game shows and dance shows. With 146 million subscribers, it has become one of the most subscribed channels on YouTube.

SET India

4. Felix Arvid Ulf Kjellberg (PewDiePie)

With 111 million subscribers, PewDiePie is renowned for his original content and gaming livestreams. Despite losing the number one spot, PewDiePie remains a popular figure on YouTube, collaborating with fellow creators to increase his video views.


5. Jimmy Donaldson (MrBeast)

Jimmy Donaldson, also known as MrBeast, is an American YouTuber, entrepreneur, and philanthropist. He has raised millions of dollars for charity and gained fame for his expensive stunts and challenges. With 112 million subscribers, his videos never fail to captivate audiences.


6. Like Nastya

Like Nastya is a popular kids’ YouTube channel managed by Anastasia Radzinskaya and her parents. Originally a toy unboxing channel, it now showcases the family’s visits to amusement parks in different countries. Like Nastya has amassed 102 million subscribers.

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Like Nastya

7. WWE

World Wrestling Entertainment (WWE) is a well-known company that stages entertaining and choreographed wrestling matches. Their YouTube channel features videos of favorite WWE Superstars, backstage footage, and original shows. WWE boasts 91.9 million subscribers.


8. Zee Music Company

Zee Music Company has become a major player in the Bollywood music scene, rivaling T-Series. With 89.9 million subscribers, this Indian company shares official Indian music videos on its YouTube channel.

Zee Music Company

9. Vlad and Niki

Vlad and Niki are two talented brothers whose channel showcases their imaginative personalities through non-stop fun and crazy adventures. Their preschool audience adores their creative mix of live-action, animation, and music. Vlad and Niki currently have 89.7 million subscribers.

Vlad and Niki

10. 5-Minute Crafts

With 77.9 million subscribers, 5-Minute Crafts offers life hacks and crazy DIY science experiments. Whether it’s learning new skills or experiencing the joy of doing things yourself, their videos provide an entertaining and educational experience.

5-Minute Crafts

…continues with 10 more top YouTubers…


These YouTubers have captured the hearts of millions of viewers with their entertaining and enjoyable content. Take the time to explore their channels and find the ones that resonate with you. Get ready to be entertained and inspired by these remarkable creators!

*Disclaimer: The subscriber counts mentioned in this article are based on information available at the time of writing and may have changed since then.

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