Everyone wants to grow their following on TikTok, and that includes brands too! Building a strong presence on TikTok requires following the trends that users love. So, who has the most followers on TikTok, and what can we learn from them? In this article, we will explore the top TikTok creators with the highest follower counts and discover valuable insights that can help us find growth on the platform.
TikTok Accounts With the Largest Followings
According to recent research, the TikTok accounts with the highest follower counts come from diverse backgrounds all around the world. Some have gained internet fame through influencer status, while others are well-known Hollywood stars. Let’s take a closer look at the top 10 accounts with the most followers and see what we can learn from them.
1. Charli D’Amelio
With a staggering 121.4 million followers, 17-year-old Charli D’Amelio has held the top spot on TikTok since early 2020. Charli, a former competitive dancer, gained popularity by dancing to trending songs on the platform. She continues to post casual dance videos, lip syncs, and fun moments with her sister and friends. Charli partners with brands like Dunkin Donuts, Step, CeraVe, and more. One lesson we can learn from Charli is that simplicity and authenticity can go a long way on TikTok.
2. Khabane Lame
Khabane Lame, with 97.4 million followers, is known for creating humorous videos that juxtapose over-complicated everyday tasks with his own reactions. His content is filled with entertainment value, good-natured sarcasm, and dry humor. Khabane optimizes his captions with hashtags, often using his custom hashtag #learnfromkhaby. If you’re planning humorous content for your brand, consider using satire aligned with your brand values, just like Khabane does.
3. Addison Rae
Singer, actress, dancer, and influencer Addison Rae takes the third spot with 82.1 million followers. Her TikTok account is vibrant and fun, and she partners with brands like American Eagle and Item Beauty. Addison excels at lip sync and dance videos, as well as brand partnership content and short humorous clips. She often collaborates with other accounts, showcasing a sense of camaraderie. Consider how your client’s brand can build a community with “sister” brands or happy customers on TikTok.
4. Bella Poarch
Bella Poarch, with 77.4 million followers, is a Filipino-American influencer known for her fun, musical, and moody TikToks. Bella collaborates with other influencers like Tyga and James Charles, and partners with brands such as Valentino and McDonald’s. If your brand has an edgier personality, let it shine on TikTok. Showcasing your brand’s unique personality will attract like-minded followers and make partnerships easier to establish.
5. Zach King
With 62.9 million followers, illusionist and filmmaker Zach King creates attention-grabbing short videos that appear to showcase incredible magic tricks. Zach occasionally collaborates with brands like Lunchables and Mercedes Benz. If your client brand has the budget and resources, consider professionally-produced TikToks with special effects to capture the audience’s attention.
6. Will Smith
Rapper and actor Will Smith, or the Fresh Prince himself, has amassed 60.1 million followers on TikTok by playing on self-deprecating humor, nostalgia, and inspiration to create his content. Will’s TikToks include funny slice-of-life videos with a sprinkle of fan service. If your brand has a nostalgic touch, consider a TikTok strategy that taps into fan nostalgia and celebrates the brand’s legacy.
7. TikTok
The TikTok brand profile has gathered 55.9 million followers. The app’s brand account primarily posts sponsored events, fun content featuring TikTok stars and celebrities, and promotes live TikTok events. When technical difficulties arise, the profile showcases humorous content that addresses the issue. If your client brand has over 1000 followers, consider hosting live events and using profile videos to drive engagement.
8. Spencer Polanco Knight
Beatboxer Spencer Polanco Knight, also known as Spencer X, has gained fame on TikTok with his unique talent. He currently has 54.2 million followers. Spencer showcases original music, entertaining beatbox videos with friends and celebrities, and adds his own beats to trending sounds. Consider starting your own TikTok challenge and invite your client’s followers to show off their hidden talents using a custom hashtag.
9. Dixie D’Amelio
Singer Dixie D’Amelio, Charli D’Amelio’s older sister, boasts 54 million TikTok followers. Dixie’s content includes lip sync videos, TikTok trends, and brand partnerships with Valentino, Beyond Meat, and Morphe cosmetics. She drives users to her YouTube channel for interviews with influencers and co-hosts the Social Tourist fashion show on TikTok. Consider challenging your client’s followers to perform product demonstrations and duet their videos.
10. Loren Gray
Social media influencer and singer Loren Gray has 53.5 million followers on TikTok. Apart from partnering with brands like Guess and Revlon, Loren posted lip sync and dance videos, as well as product demonstrations. She has been open about mental health and surviving past abuse, showing that vulnerability and addressing difficult topics can resonate with followers. If it aligns with your client’s brand, don’t hesitate to tackle meaningful issues head-on.
Final Thoughts
TikTok provides a digital playground for brands to educate, advertise, and have fun. While the top TikTok creators themselves may not be brands outside of TikTok, their presence and partnerships offer valuable lessons. Drawing inspiration from their content can fuel your own campaigns and help your clients thrive on the platform. Are you eager to learn more about social media marketing? Explore our courses here!
Note: The images used in this article are sourced from the original article.
