Why can’t i rent a movie on Amazon Prime? If you’re an avid Amazon Prime Video watcher, you will soon have to deal with a workaround when you want to rent or buy a show or movie that isn’t part of the Prime Video subscription, at least when you’re using the service on Android. With the most recent app update, Amazon has completely removed the option to make in-app purchases, now only displaying a button that says “How do I watch this?” with instructions on how to purchase the content in question on the Amazon website.
As spotted by Caschys Blog, Amazon hasn’t informed customers about the removal of the function at all, neither in the app nor in the changelog on the Play Store. The removal of payment options comes only a few days after Amazon also stopped selling digital goods in its Shopping app, such as Kindle ebooks.
Why can’t i rent a movie on Amazon Prime?
Amazon Prime Video recently held an event in Mumbai to announce its new TVoD offering via the new Prime Video Store and its plans to launch 40 new titles in India over the next two years.
The new TVoD service on Prime Video relies on a new Prime Video Store on the platform. It can be accessed by Prime Video subscribers, as well as non-subscribers, on the official website. From this library, users can rent new movies like the Robert Pattinson-starrer The Batman, the newest title in the Marvel Cinematic Universe Spiderman: No Way Home, and more for a limited time.
The price ranges from Rs 69 to Rs 499, depending on the movie. Once a user rents out a title, it will be available to watch on Amazon Prime Video for 30 days. However, if they start the rented movie on the platform, viewers will have 48 hours to finish it.
How to Rent Movies on Amazon Prime Video
Now, if you are wondering how you can rent movies from the Prime Video Store, look no further as we have detailed a step-by-step guide for you here. However, it is worth mentioning that the Prime Video TVoD service is available on the web as well as mobile. So, with that out of the way, let’s get into the steps, shall we?
- Open the official Prime Video website using a browser on your laptop or desktop.
- Go to the new “Store” tab from the above navigation bar.
- Choose the movie you want to rent from the different categories in the Store.
- Click on the movie you select and then click the new “Rent” button on the movie detail page.
- Choose the payment method to pay the rent, and voila! You now have a new movie to watch. The streaming platform only supports credit and debit card payments at the moment. There is no Amazon Pay, UPI, or other digital payment option.
This way, you can rent out multiple movies at the same time and be able to keep them for up to 30 days, considering you do not start watching them right away. Moreover, Amazon has categorized the rent-eligible movies in its Store to help users easily find what they want to watch.
“In tune with our vision to become an entertainment hub, we have innovated in the way we offer movies, from films in a post-theatrical early-window to direct-to-service premieres bringing movies to consumers’ living rooms and preferred devices. The launch of the TVoD movie rental service will not just give expanded reach to these films but also give customers more choice in how they want to access and watch content,” Gaurav Gandhi, the Country Head of Amazon Prime Video India, said in a statement.
Other than the TVoD service, Amazon India also announced double its investment in India to bring new titles for consumers. These will range from true-crime, and investigative docudramas, to entertaining and masala Bollywood content.
So, if you are a Prime Video subscriber, do let us know your thoughts about the upcoming content for the platform in the comment below. Also, be sure to check out our top picks for Prime Original movies from right here.
How Amazon Rentals Work
Renting a movie on Amazon lets you watch the film as many times as you want for a limited number of days, usually two or seven, depending on the film. This service is part of Prime Video, but you don’t need to be an Amazon Prime member to take advantage of it.
Any Amazon user can browse Prime Video for movie rentals. Movies have a full description, trailer, list of stars from the film, and user reviews. Renting takes just a click or two.
You can watch rented movies from your computer or any other device that supports Prime Video, including phones, tablets, and TVs.
The way it works is very similar to other streaming services like YouTube and Netflix. After browsing for something to rent and then paying for it, all the watching happens either in your browser or through an app.
Are There Free Movies on Amazon?
Amazon Prime subscribers have access to a selection of free titles as part of their subscription. Whether you’re a Prime member or not, you can see which movies are available as part of the subscription by checking for the prime label on title covers, or by browsing all the videos included with Prime.
Another way to get free movies from Amazon is through Freevee, which is a free, ad-supported movie streaming service owned by Amazon and also hosted on Amazon Prime (look for the ads label).
Amazon Movie Rental Limitations
There are two important restrictions to note about renting from Prime Video: you have 30 days to start watching the movie and then a limited number of hours or days from then before it expires. Some movies give you seven days, but others place a 48-hour limit; you’ll see this before and after you make the purchase.
This means you can rent a movie today and wait a few weeks to start watching it, but the moment you press play is when the expiration timer starts.
You can rent a movie more than once if it expires and you want to watch it again, but there’s also an option to buy movies on Prime Video so they’re yours to watch for as long as you like.
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